Free B2B Marketing Reports and E-books
The following reports and e-books have been written by me and are free to download — no registration required.
Five B2B MarCom Strategies to Increase Sales Now
To say that marketing has become fragmented is an understatement — from YouTube and Twitter to direct mail and search, the available choices can make your head spin. Although this e-book won’t help you determine the best channel for your marketing messages, it will help you with strategy. That’s because no matter what the communication channel, the strategies for developing messages and campaigns that resonate with buyers and customers have remained the same — from understanding your target audience to clarifying campaign objectives.
A Platinum MarCom Creative Award Winner, 2008.
How Workers Access YouTube: Survey Findings
I conducted a survey of my newsletter readership to determine what percentage of companies block YouTube access and why. The results were quite interesting! Not only are corporate employees watching YouTube while on the clock, a whopping 83.3% watch YouTube while off the clock. This report gives all data plus important implications for marketers.
Search Engine Optimization: How to ensure your papers rank high on search engines
A teleclass I did with Michael Stelzner in November 2007. B2B companies use white papers to help generate leads, yet if prospects can’t find your white papers when doing online searches, then you’re losing those leads to your competitors. In this teleclass, white paper expert Michael Stelzner and I talk about how to ensure your white papers rank on search engines. You can also download the mp3. (Note: My e-book that’s offered in this teleclass, Turning Clicks Into Leads, is being updated and is not available for sale.)
Get Your Articles Published!
Pick up any trade publication your company receives and take a look
at the articles: Many are written by people in your industry –
probably even your competitors. Savvy companies frequently contribute
articles to trade publications because they know contributed articles
deliver many benefits. In this report, I show you how to pitch
and write articles for trade publications.
12 Tips for Avoiding Expensive (and Embarrassing) Typos
If you’re a copywriter or professional marketer, you know typos are the bane of e everyone’s existence. In this report, I give you 12 tips for proofreading documents. Report includes a “clip and save” proofreading checklist.
The Top 10 Marketing Writing Mistakes List
A classic! This one-page freebie was my original viral marketing
piece before anyone had heard the term “viral marketing.”
It generated thousands of downloads and was one of the most popular
pages on my site.
Effective Print Ads
According to the great ad man David Ogilvy, the average print ad
is read by only four percent of its targeted readership. Small wonder,
as most of them are rife with poor images, unreadable copy, and
no calls to action. In this brief article, I explain how to format
print ads that increase sales.
