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Free B2B Marketing Newsletter: The MarCom Strategist

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Creating B2B Marketing Content that Generates Leads and Sales

If you want to ensure your site keeps its top rankings, it pays to know that Google now highly values original content. In this six-week e-course, you’ll learn how to create B2B marketing content that helps answer people’s questions and keeps them on your site — the kind of content that Google adores.

Once you subscribe, you’ll receive one email each week that outlines one tip for creating great B2B marketing content, including how to:

  • Analyze your Web analytics and inquiries
  • Use new strategies, such as crowdsourcing
  • Listen in on customer service calls and social media

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In each issue of the MarCom Strategist, you’ll find articles about B2B marketing and marketing communications. I cover everything from video and social media to Web marketing and sales. I also feature case studies of companies successfully integrating traditional and new media marketing tactics.

You can also read archived issues back to 2007.