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DH Communications Portfolio

Whether you need B-to-B copywriting or project management, I can help you. I'll work with you to produce copy that is clean, easy-to-read, and always on time. Take a look at a few of my project samples and then give me a call at 603-382-8093 or contact me by e-mail.

Print Ads

Dolan-Jenner Industries
Attitude Adjustment
We're Looking for a Few Good Distributors

Relevant View
When Decisions Have to Be Made Yesterday. . .

Articles for B-to-B Trade Publications

Beckman Coulter Primary Care Diagnostics
CLIA Compliance Helps Two Physician Offices Improve Patient Care
Published in Outpatient Care Technology March, 2002

Hostedware Corporation
Creating a Balanced Scorecard: How Companies are Using Online Surveys to Measure Employee Satisfaction
Published in Communication World Online, January 2004

MarketingSherpa: Dianna Huff is a MarketingSherpa Contributing Editor and writes extensively on the following topics:

How to Market to Specific Target Audiences
How to Market to CFOs: Top 3 Pain Points, Copywriting Tips, Demographic Data
How to Market to Chief Marketing Officers
How to Market to HR Professionals: Top 10 Dos and Don'ts
How to Market to Engineers: 5 Strategies + 2 Must Know Surprises
How to Market to Sales Execs: 3 Pain Points and 7 Tactics
How to Market to Lawyers: 5 Specific Tactics

How to Market to Specific Verticals
How to Market to Small-Medium Businesses via IT Consultants and Resellers
How to Market Technology Services and Products to Hospitals
How to Market to Banks and Credit Unions (Chances are, You're Doing it All Wrong)

Special Reports
B-to-B Channel Marketing in Crisis - Top Three Pain Points
How to Market to the Super Rich -- 4 Challenges and 8 Must-Know Strategies
B2B Manufacturing -- 6 Industry Challenges + 9 Strategies to Reach Buyers
How to Syndicate Your White Paper Successfully -- 12 Steps, 8 Mistakes & Creative Samples, Part I
How to Syndicate Your White Paper Successfully -- Comprehensive Directory of Syndicators, Part II

How to Market to Countries
Special Report Part I: Marketing to China -- Overcoming the Top Five Challenges
Special Report Part II: Internet Marketing in China -- 100 Million Chinese Online and Counting
How to Market to Canadians Online: Advice, Data, Legal Info and Useful Hotlinks
How to Market to India Online -- 4 Challenges and 22 Helpful Hotlinks
B-to-B Marketing in the UK -- 3 Challenges and 5 Must-Know Strategies (Hint: Anglicize Everything)

Brochures

Accuray Inc.
CyberKnife Robotic Radiosurgery System brochure

Cabot Corporation
FMO brochure
Niobium brochure

Thermo Electron Corporation
Process Instruments Division
DynaMax Brochure

Case Studies

AchieveGlobal
Insurance Company Call Center Reduces Turnover 89% with AchieveGlobal Training Program

Cabot Corporation
New Drilling "Muds" Decrease Costs, Protect the Environment

Constant Contact
flyte new media Helps Business Owners Grow Through Email Marketing
Simple Strategies Help eComm Franchise Owner Grow Her Email Marketing Business
Entrepreneur Shows Business Owners How to Drive ROI with Email Marketing
PR Firm Uses Constant Contact to Know Who is Reading and Who is Not
E-Marketing Agency Finds Constant Contact a "Seamless Tool" For Growing Business

The Lead Dogs
Microsoft Realizes Double Digit Release Lead Rates
The Lead Dogs Simplifies Secure Computing's Lead Scoring System; Sends Better Qualified Leads to the Field
The Lead Dogs Exceeds Orbitz for Business Lead Generation Goals -- Two Years Running

MarketingSherpa
Software Marketers -- How to Boost Sales by 40%
How GE Access Got Resellers to Follow-Up with 58% More Leads
How Ingram Micro Helps Resellers Grow Their Businesses
Before and After Story -- Email Redesign Increases Loyalty Plan

Rivet Logic Corporation
Swansea Improves Document Lifecycle Management and Team Collaboration with Open Source ECM

ViCi Consulting
Philips Medical Systems Relies on ViCi Consulting for 'End-to-End' Business Integration

W.A. Wilde
Viacord Decreases Fulfillment Costs with Print-on-Demand

Data Sheets

Microsoft Business Solutions
Solomon IV fact sheet

Direct Mail

Dolan-Jenner Industries, Inc.
Lighten Your Workload Self-mailer

Inca Gold Products, LLC
Direct Mail Letter to RV Parks

The Avery Way
Direct Mail Letter to house list

Teradata/NCR
Teradata FLASH

Villanti & Sons
Direct Mail Letter to house list

E-mail

An IABC Silver Quill Award Winner, 2002
Microsoft Business Solutions
"Is it time to upgrade your financial software?"
Direct Response e-mail
How-to Guide offer

E-Newsletters

Cabot Corporation, "Particle Matters" -- A Gold MarCom Creative Award winner, 2005
Let Cabot Solve Your Application Challenges, August 2006
Are You Looking for Innovative Particle Solutions? Call Cabot., November 2005
As Summer Fades, It's Time to Get Back to Business, August 2005
Wherever You Are, You'll Find Cabot Products at Work, May 2005
Focus on Cabot R&D, February 2005
Cabot's R&D Website Revamped with Researchers in Mind, September 2004
Preview Issue, "Particle Matters", June 2004

ForeclosuresMass, "ForeclosuresMass Monthly"
Special Issue: Women and Real Estate Investing, April 2007
Finance Basics for a Hot Foreclosure Market, March 2007
Stuck in One Place? It's Time to Stop Dreaming and Start Doing, February 2007
Tips and Strategies to Help You Achieve Your Best Year Ever!, January 2007

Helaine Smith, DMD, "Successful Smiles"
When You Need a Second Opinion, March 2007
Six Questions to Ask When Considering Veneers, December 2006
Domestic Abuse Survivor Regains Her Smile and Her Confidence, October 2006
Crest White Strips vs. Professional Whitening, April 2006
Are You Afraid to Visit the Dentist?, February 2006
Preview Issue: Three Questions Clients Ask About Cosmetic Dentistry, December 2005

The Lead Dogs, "The Lead Dog Letter"
How to Hit Your Sales Number Without Spending More Money, March 2005
Lead Development Programs, June 2005
Ten "Worst" Practices Guaranteed to Lower ROI, August 2005
Five Steps for Closing the Loop on Sales, November 2005

Sequent Learning Networks, "Best In Class"
Start With a Product Vision, Winter 2007
Five Reasons Business Cases Fail, Fall 2006

W.A. Wilde Company, "Wilde Tips"
Building Credibility with Testimonials
How Testing Can Turbo-Charge Your DM Efforts
Why Mistakes Happen When Producing Direct Mail
Direct Mail Letters vs. Self-Mailers
Analyzing the Customer Data You Already Have
Five Tips for Nurturing Prospects with Telemarketing

Press Releases

Alase Technologies
Diode Laser Marker
Cobalt Series Fiber Laser Marker
WinLase 3.0 Software

Helaine Smith, DMD
Boston Cosmetic Dentist Helaine Smith Volunteers in AACD’s Give Back a Smile Program for Domestic Violence Survivors
Boston Cosmetic Dentist Helaine Smith Now Offers Pain-Free Dentistry
Boston Dentist Takes Dental Industry to Task, Issues Call to Action
New Cosmetic Dentistry E-Newsletter "Successful Smiles" Now Available

SuturTek Incorporated
SuturTek Incorporated Appoints Gerald Lacey to Board of Directors

Sales Presentations

Coldwell Banker
The Atlantica at Revere Beach
Real estate office sales panels
Revere Beach Yesterday
Revere Beach Today
Revere Beach Tomorrow

Putman Media
ControlGlobal.com White Paper Sales Presentation

Web Content, Website Overhauls, and Search Engine Optimization

AchieveGlobal Copy for Webinar Landing Page
"4 Best Practices for Implementing a Worldwide Training Program"

Barker Tavern
Barker Weddings
Revise content for existing pages;create content for new pages
Optimize sites for search engines

Cabot Corporation
Cabot R&D
Complete site rewrite to better communicate business goals and objectives.
A History of Innovation at Cabot
Concept development and writing for interactive presentation.
Cabot News
Revise existing content.
Cabot Nanogel Aerogels
Develop new articles, revise case studies and "Benefits of Technology" section. Rewrite "Overview."
General Application Guide for Cab-O-Sil Untreated Fumed Silica

CardScan
Develop content for new B2B Corporate Sales section.
CardScan Eliminates Lost Opportunities
CardScan Improves Productivity
CardScan Reduces Indirect Costs of Inaccurate Data
CardScan Lowers the Hurdles of CRM/SFA User Adoption

Coldwell Banker New Homes
Optimize the following New Homes sites:
Hunter's Ridge at Southbridge
The Fremont Lofts
The Residences at Dennison Triangle
The Atlantic at Marina Bay
Winchester Townhomes
Arden Mills

Engrave-A-Crete
Optimize site for search engines
Rewrite home page to increase conversions

Helaine Smith, DMD
Optimize site for search engines
Rewrite existing content; create new content
Oversee complete site redesign

Inca Gold Products, LLC
Optimize site for search engines
Rewrite existing content; create new content
Oversee complete site redesign

The Lead Dogs
Optimize site for search engines
Rewrite existing content; create new content

Liz Taylor Marketing
Develop content for entire Website

MU Net, Inc.
Revise existing content for new site design

Panospin Studios
Revise existing site content and create new content
Optimize site for search engines
Oversee design changes to make site search engine and people friendly

Safeserve.com
Develop corporate message
Revise existing content and create new content
Optimize site for search engines

Steven St. Germain, DDS
Develop corporate message
Write new copy for entire site
Oversee project from start to finish

The Avery Way
Write copy for new No-More-Errors landing page

Thermo Electron Corporation
Sorval WX Utral Series Centrifuges
(This is a sample -- DH Communications wrote copy for over 50 pages of content.)