B2B Website Marketing Strategy and Development
Helping you create a B2B Website that "works"
One question I'm frequently asked is how to write "effective" Web content. My answer is that there is much more to creating a Website than the content.
You have to take into consideration design, navigation and usability, search engines, the online buying process, your audience and the content they need to make a purchasing decision, building roads or links to your site, and integrating social media and maybe a blog.
As you can see, if you want your Website to help you grow your business,
it needs to be much more than an online brochure. Because over 90% of B2B buyers now go online to search for products and services, your Website must:
- Be optimized so your potential customers can find you via search.
- Explain what you do (in plain English) and how your company is different from your competitors.
- Provide visitors with content that moves them along the sales cycle.
- Incorporate social media so your prospects can engage with you.
- Turn anonymous site visitors into people who become paying customers.
If you want a B2B Website that is truly a marketing vehicle, I can help. I specialize in working with small and mid-sized businesses and helping them develop Websites that meet business and marketing objectives -- either by
building a new site from scratch or by
improving the site they already have.
My B2B Website Development Services include:
- Messaging -- I help you define who you are, what you do and how you're different. This process usually includes face-to-face meetings with you and your team (if you're local) or phone meetings.
- Industry research -- I learn about your company, your competitors and your industry by reading Websites, blogs and other materials. This research pays off in that I'm able to write about your products and services with confidence -- allowing me to get things right the first time.
- Copywriting -- I write content for your entire Website that's optimized for search engines and that sells your products/services. In addition, I can write all related content such as E-newsletters, e-books and reports and blogs.
- Project management -- I manage your project from start to finish and will work with your designer or one that I recommend. In addition, I ensure all the "little" details get taken care of, such as ensuring your Web analytics tracking code is added, resolving any domain issues, and incorporating your marketing automation or CRM system (i.e. Salesforce.com) and/or e-newsletter, to name a few.
Bottom line: When you hire me, you won't have to do anything except
approve the design and make light revisions to the copy. How easy is that?
Contact me today to learn how you can get started on your B2B Website:
- By phone: Call 603-382-8093
- By email: Send email to info@dhcommunciations.com
- By the Web: Fill out the form on my Contact Me page to schedule your free 30-minute consultation
