Services Overview > B2B Email Lead Generation Campaigns

B2B Email Lead Generation Campaigns

Combining results oriented strategy + copy

Clients often ask if I provide copy for email campaigns. I do. In fact, I also work with you to develop a comprehensive strategy. I don’t start writing until I know the following:

  • Your campaign objectives
  • Tactics you’ve tried in the past and what’s worked / what hasn’t
  • Existing assets and how they can be integrated into the campaign
  • Your existing sales lead nurturing / qualification process

Then I roll up my sleeves and get to work. I look at everything you have in order to develop a strategy using existing assets and see if you’ll need to create anything new, such as a landing page. I also look over your landing pages and offers and will suggest any tweaks or fixes to help increase conversions.

Once you and I agree on the campaign strategy, objectives, and how to measure success, I’ll then begin writing your copy.

To learn more about how I can help you: