B2B Email Marketing and E-Newsletters
Expert email marketing services for businesses of any size
An opt-in B2B email newsletter is still a great tool for nurturing prospects along the sales cycle and for staying "top of mind" with customers -- reasons I still produce my own B2B e-newsletter every month in conjunction with my blog, social networking, and lead generation campaigns.
Whether you need someone to manage your email newsletter from start to finish or to simply write the copy, I can help you.
My complete B2B Email Newsletter Services include:
- Developing strategy and concept -- I can help you get a newsletter off the ground, brainstorm a name, and develop an editorial calendar.
- Working with outside vendors -- I can work with your in-house graphic designer or recommend expert e-newsletter designers. I'm also very familiar with email service providers, including Exact Target, Vertical Response, and Constant Contact, as well as CRM integration (i.e. Salesforce.com).
- Researching and writing content -- Does your company have multiple business units and far-flung product managers? Not a problem! I'll work with you to come up with article ideas, interview Product Managers, Engineers, Chemists, and VPs, and then write reader-friendly articles that explain the benefits of your products/services.
- Marketing your email newsletter -- To generate leads from your newsletter, you must grow your e-newsletter list. I can work with your existing marketing tactics or create new ones, such as a blog or social media accounts, to help expose your newsletter to potential customers.
- Analyzing click-through reports -- If applicable, I'll help you understand how your newsletter is doing in order to develop future content.
My experience includes managing global print newsletter campaigns (before the Internet existed) as well as producing email newsletters for clients large and small, such as:
- "ForeclosuresMass Monthly" for ForeclosuresMass
- "Successful Smiles" for Helaine Smith, DMD
- "Particle Matters" for Cabot Corporation
Contact me today to see how I can help you get real results from your B2B e-newsletter:
