Marketing Content for B2B
Creating B2B marketing content that helps drive leads and sales
The B2B sales cycle can be complex and often extends over weeks, months and sometimes years — especially for high-end products and services.
While a corporate purchasing department may issue the final PO, the decision to purchase a product is often made by committees composed of influencers, end users of the product, and the person who has the ultimate say in whether money is budgeted.
In addition, the Internet has completely changed the sales process itself. Instead of vendors qualifying buyers, buyers now qualify vendors — via vendor Websites. Buyers search for companies that provide the product or service they’re looking for and will make a short list of companies to whom they will then send an RFQ (request for quote).
What gets a vendor on the buyer’s short list? One word: Content.
By “content,” I mean blogs, e-books and reports, e-newsletters, Webinars, videos, and all the other types of sales and marketing collateral available. If you need someone to help you create this high-value B2B marketing content, I can help you.
My B2B Content Creation Services include:
Developing new content — From coming up with ideas for B2B content to mapping content to the buying cycle, I help ensure your content addresses your prospects’ needs and answers their questions.
Promoting your content — Once your content is ready to go, I’ll help you promote it via the blogosphere, social media, PR and pay-per-click (PPC) campaigns.
Repurposing your content — One piece of content can often do double or triple duty and can go from blog post to e-book to Webinar. I’ll show you how.
Contact me today to see how I can help you create B2B Marketing Content that drives leads and sales:
- By phone: Call 603-382-8093
- By email: Send email to info@dhcommunciations.com
- By the Web: Fill out the form on my Contact Me page to schedule your free 30-minute consultation
