B2B Marketing Writing: E-books and Reports

Custom marketing content that improves the “stickiness” of your B2B Website

One of the best ways to increase targeted traffic to your B2B Website and attract the attention of your prospects is with a B2B e-book or report. The reasons I recommend e-books and reports is because high-value content like this gets:

Written about by industry reporters and bloggers (influencers)
Passed around on Twitter
Featured in mainstream media
Downloaded and read by your prospects and customers

This “buzz” ultimately results in an increase in inquiries which become leads and sales.

For example, I created an e-book for my client, Dr. Helaine Smith, in March 2008. To this day bloggers still write about it, media sites, such as MarketingProfs, Forbes.com, the ADA News, and Boston.com, have reported on it, and David Meerman Scott featured it in his book, World Wide Rave. The result: The e-book has been downloaded over 10,000 times, has increased Dr. Smith’s brand awareness, and has helped grow her dental practice.

If you want to create an e-book or report that helps drive the inquiries that become leads, I can help you.

My B2B E-book and Report Content Creation services include:

Collaborating with you to develop the topic of the e-book or report.
Developing the outline, writing the content and shepherding it through the editing process.
Working with a designer to get the piece into final form.
Writing the landing page, blog post and other promotional materials.
Promoting the e-book or report via bloggers, press release, Twitter, and LinkedIn.
Suggesting other uses including using the content as an offer in direct mail, print or banner ads, and transactional emails.