Services Overview > Blog Consulting & Ghostwriting

B2B Blog Consulting and Ghostwriting

Helping you create awareness and promote your expertise

Do you wonder if you should start a blog? For many B2B companies, a blog is one of the best marketing tools they can have — yet it’s also one of the most feared and misunderstood tactics.

If you’ve considered a blog but aren’t sure where to start, I can help you. First we’ll determine if a blog is right for you and your company. (Sometimes it’s not – and I’ll be upfront and tell you so.)

If you decide a blog will work for your company, I can help you with the following:

  • Getting your blog off the ground — Choosing the right platform, getting it designed, burning your feed.
  • Developing a “beat” — I’ll help you find influential bloggers and journalists within your space as well as how to set up Google Reader so you can follow them and comment on their blogs.
  • Editing / ghostwriting — Not everyone is a writer nor has time to write. I can either edit blog posts you write or write them for you and even upload them to WordPress or another platform for you. (My policy is to not post anything under your name until you approve it.)

Much of my advice about blogging comes from my own experience and from my clients. I launched my blog, The B2B Marcom Writer, in 2006. Recently, I was honored to be named one of RainToday’s best blogs of the decade as well as one of Junta42’s top content marketing blogs. I also ghostwrite corporate blogs for clients.

To learn more about how I can help you get a B2B blog off the ground: