Services Overview
Web Marketing Services for B2B Companies
B2B Web marketing and content strategies that grow your business
Let’s be honest: developing a Website and marketing it can feel overwhelming. You'll hear lots of opinions and options about what works best, and based on all the choices you can make, it can be difficult to know where to get started or how to improve what you have.
But, it comes down to this: If you want your Website to help you grow your business, you need to do much more than simply build a site and hope people visit it. To be successful, you need a Web marketing strategy that one,
drives the right people to visit your site and two, compels them to take actions that eventually turn them into customers.
For instance, instead of setting a goal to get 2000 hits to your Website (which means absolutely nothing), it's much better to have 2,000
targeted visitors -- with 5% signing up for your newsletter or downloading your Webinar and 2% calling for more information.
Getting these
quantifiable results isn’t an easy task. It requires that you:
- Have an Web marketing strategy that defines your ideal prospects and the action(s) you want them to take once they arrive at your site.
- Optimize your site so that it gets found in the search engines.
- Continually create compelling content that prospects need to make informed purchasing decisions.
- Use social media tactics to market your content and to engage with your prospects.
- Measure what’s working and what’s not so that you can make decisions for future marketing efforts.
Sound overwhelming? Relax. I specialize in breaking down the process for you and
making it easy to understand and implement. I know you have questions, and I’ll answer all of them -- in plain English.
Learn more about my B2B Web Marketing Services and how I can help you grow your business:
- Website strategy and development -- If you need to improve an existing Website or build one from scratch, this is the place to start. I help you develop a Website strategy that ties into your business and marketing objectives -- the end result being a Website that delivers real results.
- Content creation -- In addition to writing your Web copy, I'll work with you to develop a Web marketing plan that includes regular content creation, including: e-newsletters, e-books and reports, blogs, and video.
- Social media integration -- I work with you to determine which social media venue is best for you and your business and give you strategies on how you can use these tools to grow your business.
- Website audits -- I can audit your Web marketing efforts so you can see what’s working and what isn’t.
- Ongoing B2B marketing support -- Once your Website is built, your job isn’t done. I offer my clients ongoing marketing support.
Whether you hire me to help you develop a new Website for your company or help integrate a new blog or social media strategy, my goal is the same: to ensure your business success with
strategic, hands-on, results-based marketing.
Contact me today to get started:
