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About Dianna Huff

Dianna Huff specializes in B-to-B marketing communications and search engine optimization copywriting for companies such as Constant Contact, Cabot Corporation, Microsoft Business Solutions, Thermo Fisher Scientific, Coldwell Banker, and a host of small to mid-size companies and agencies.

A former Marketing Sherpa contributing editor and currently a contributing writer to the Visual Thesaurus, Dianna has also written for many online publications, including Search Engine News and Web Pro News. She publishes her own e-newsletter, The MarCom Strategist, as well as the MarCom Writer Blog and the MarCom Strategist podcasts.

Dianna is a two-time Gold MarCom Creative Award winner in the categories of Web content and e-newsletters and a three-time IABC Silver Quill award winner in the categories of e-newsletters, marketing writing, and on-going marcom campaigns. She is a member of the New England Direct Marketing Association, the Boston Business Marketing Association, and Search Engine Marketing New England (SEMNE).

Several authors and experts have quoted or acknowledged Dianna in their work including Karen Gedney for ClickZ, Forbes.com, David Meerman Scott, Bob Bly, and Steve Slaunwhite. Dianna also taught marketing writing at Northeastern University for several years.

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What They're Saying About Turning Clicks Into Leads

"I rank Dianna Huff's new book up there with Steve Krug's essential guide to web usability, Don't Make Me Think. Which means I rank her book among the best how-to books now available. Dianna anticipates every question and has one goal: to draw more visitors to your website, by earning you the loving attention of major search engines like Google."

Tom Ahern
Author of several books on high-performance fundraising communications

"I read your SEO book from cover to cover. I have to tell you it is an excellent book. It's not only good information, it is fantastically well-written -- crisp, clear, and fun to read. Everyone who has a website should have a copy of this book."

Karen Gedney
B2B Email Marketing Expert ClickZ columnist

"'Turning Clicks into Leads' is a true how-to guide written for non-techies. It is under $50 and worth much, much more. (no, I don't make a commission…I only promote what I believe in.) The book is packed with just enough-but not too much-info. If you're involved with web performance at one level or another, it's a resource you'll appreciate."

Michelle Golden
Principal Golden Practices

"I read your book and thought it was excellent. Not only is it great for getting high rankings, but it's very useful for planning the content of a website. Congratulations!"

Charles Cuninghame

"There are all sorts of ways to generate traffic, and all sorts of people teaching these methods. What's in short supply is knowledge of how to convert a unique visitor into a qualified sales lead, and Dianna Huff's new e-book supplies that missing knowledge, revealing techniques other marketing writers haven't widely shared. Recommended."

Bob Bly
Copywriter and Author


B2B marketing communications consulting and SEO copywriting
  
 

If you want more Website traffic, more calls, and more sales, then you need to own this book.

These days, if your site isn’t showing up in Google®, you’re hosed. Why? Over 90% of buyers begin their search for products and services on the Internet.

Now you can learn the strategies for getting your site to rank well – and attract new customers, too – from an online marketing expert . . .

Dear Small Business Owner:

I get a lot of calls from prospective clients that begin this way, "Our Website isn't showing up in Google! Help!"

The lack of a strong presence in Google is usually due to one thing: poor search engine optimization.

Search engine optimization -- or SEO for short -- is the art and science of designing and writing a Website so that it gets found by people in the search engines.

I wrote Turning Clicks Into Leads Through Search Engine Optimization for small business owners who, like you, rely on their Websites to sell their services and products, but don't have time to figure out SEO and online marketing for themselves.

I explain why you can't ignore search engine optimization (over 60 million people are online searching for products and services like yours) and how you can ensure these people find your Website in the search engines.

And, unlike other SEO gurus, I show you how to develop a Website that communicates the value of doing business with you.

Why?

Because showing up in Google is only half the battle. You also have to get people to pick up the phone or email you once they get to your site -- otherwise, your site is simply a waste of money.

    "Before I began working with DH Communications, prospective clients weren't finding my site in the search engines. I received few, if any, calls from Internet searchers. Thanks to Dianna's SEO and marketing/PR work, I now receive calls regularly. Recently, three prospective clients called my office after finding my site while searching for a local cosmetic dentist. I closed on all three cases in the same month -- for a total ROI of $33K. Her work has more than paid for itself."

    Helaine Smith, DMD

Wouldn't you love to get clients this easily?

I live in New England and every fall, my yard becomes full of leaves. Because we have a half acre lot, clean up is a weeks long chore. I hate it. This year I decided to hire a landscaping firm to do a "fall clean up" for us.

I knew just the firm I wanted - the firm's owner was my son's baseball coach a year or two ago. I looked up her company name in Google, but couldn't find her. She lives in the same town, so I looked for her in the phone directory. Not there, either. Hmmmm . . . Back at Google, I tried "landscapers Plaistow," but she wasn't listed that way, either.

But, another landscaping firm was - Hennessey Landscaping Services was the #2 listing. I clicked through to their site and realized my neighbors used them, and since I admire my neighbor's yard, I dashed off an email to Hennessey asking them to call me -- which they did.

In about 10 seconds Hennessey gained a highly qualified client - simply because they made it easy for me to find them in a search engine.

    "I completely overhauled my Website summer 2006 with Dianna's help. In addition to writing all the copy and optimizing the site, she also suggested additional changes, such as adding an online order form. The results have been terrific. In addition to high rankings in Google, I'm also getting online orders from both repeat and new customers around the globe. Dianna has also helped me understand my Web analytic reports, which in turn has helped me see how I can better spend my marketing dollars."

    Rees Whitaker
    President
    Inca Gold Products LLC

Read this book in an hour, begin making changes immediately.

Because I wrote this book from a marketing - versus a technical - perspective, you get everything you need to know about SEO - without the geeky stuff that makes your eyes glaze over. When you buy this book you'll learn the following:

  • HTML for non-techies - You don't need to be a programmer to understand SEO, but you do need to know a few HTML basics.


  • Five design traps that will ensure your site won't rank well in Google (or show up at all).


  • Tips for building your site around what your buyers and prospects want (versus what your designer thinks is "cool").


  • The importance of keywords and how to find the right ones for your business.


  • Tips for incorporating keywords into your Title and meta tags.


  • Real-life examples of page content that's search engine and people friendly (meaning it improves search engine rankings while also compelling people to take action).


  • The number one strategy for increasing and converting traffic for your service-based business (a strategy most businesses don't even consider).


  • Plus, ten additional strategies for developing new content that increases inbound links from other sites, improves search engine rankings, and helps "sell" prospects and buyers into doing business with you.


  • How to measure your results.

Still not convinced? Read the Introduction and Table of Contents or the book reviews.
    "To someone unfamiliar with this powerful marketing technique, SEO can seem complex and daunting. But Dianna's book makes it all so easy to understand and — most importantly — use. If you want customers to find you in search engine listings, you need this book. In my opinion, it's the best concise guide to the subject available."

    Steve Slaunwhite
    Author of The Everything Guide to Writing Copy

Why should you buy this book?

You could pay hundreds or thousands of dollars to have an SEO professional optimize your site. You could also spend a couple of years figuring this stuff out on your own - the way I did.

Or, you can buy this book for $49.95 and have the basics plus full instructions at your fingertips.

When you complete the purchase process, you'll be automatically taken to a special Web page where you can download your book right away.

Sincerely,
Dianna Huff

E-book: Turning Clicks Into Leads Through Search Engine Optimization

Pages: 70

Price: $49.95

Format: Published in Adobe PDF (Portable Acrobat Format). If you don't have Acrobat Reader, you can download it here for free.

Guarantee: Try this book for 30 days. If you are not completely satisfied, I'll refund your full purchase price - no questions asked.

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