If you want more Website traffic, more calls, and more sales, then you need to own this book.

These days, if your site isn’t showing up in Google®, you’re hosed. Why? Over 90% of buyers begin their search for products and services on the Internet.

Now you can learn the strategies for getting your site to rank well – and attract new customers, too – from an online marketing expert . . .

Dear Small Business Owner:

I get a lot of calls from prospective clients that begin this way, "Our Website isn't showing up in Google! Help!"

The lack of a strong presence in Google is usually due to one thing: poor search engine optimization.

Search engine optimization -- or SEO for short -- is the art and science of designing and writing a Website so that it gets found by people in the search engines.

I wrote Turning Clicks Into Leads Through Search Engine Optimization for small business owners who, like you, rely on their Websites to sell their services and products, but don't have time to figure out SEO and online marketing for themselves.

I explain why you can't ignore search engine optimization (over 60 million people are online searching for products and services like yours) and how you can ensure these people find your Website in the search engines.

And, unlike other SEO gurus, I show you how to develop a Website that communicates the value of doing business with you.

Why?

Because showing up in Google is only half the battle. You also have to get people to pick up the phone or email you once they get to your site -- otherwise, your site is simply a waste of money.

"Before I began working with DH Communications, prospective clients weren't finding my site in the search engines. I received few, if any, calls from Internet searchers. Thanks to Dianna's SEO and marketing/PR work, I now receive calls regularly. Recently, three prospective clients called my office after finding my site while searching for a local cosmetic dentist. I closed on all three cases in the same month -- for a total ROI of $33K. Her work has more than paid for itself."

Helaine Smith, DMD

Wouldn't you love to get clients this easily?

I live in New England and every fall, my yard becomes full of leaves. Because we have a half acre lot, clean up is a weeks long chore. I hate it. This year I decided to hire a landscaping firm to do a "fall clean up" for us.

I knew just the firm I wanted - the firm's owner was my son's baseball coach a year or two ago. I looked up her company name in Google, but couldn't find her. She lives in the same town, so I looked for her in the phone directory. Not there, either. Hmmmm . . . Back at Google, I tried "landscapers Plaistow," but she wasn't listed that way, either.

But, another landscaping firm was - Hennessey Landscaping Services was the #2 listing. I clicked through to their site and realized my neighbors used them, and since I admire my neighbor's yard, I dashed off an email to Hennessey asking them to call me -- which they did.

In about 10 seconds Hennessey gained a highly qualified client - simply because they made it easy for me to find them in a search engine.

"I completely overhauled my Website summer 2006 with Dianna's help. In addition to writing all the copy and optimizing the site, she also suggested additional changes, such as adding an online order form. The results have been terrific. In addition to high rankings in Google, I'm also getting online orders from both repeat and new customers around the globe. Dianna has also helped me understand my Web analytic reports, which in turn has helped me see how I can better spend my marketing dollars."

Rees Whitaker
President
Inca Gold Products LLC

Read this book in an hour, begin making changes immediately.

Because I wrote this book from a marketing - versus a technical - perspective, you get everything you need to know about SEO - without the geeky stuff that makes your eyes glaze over. When you buy this book you'll learn the following:

• HTML for non-techies - You don't need to be a programmer to understand SEO, but you do need to know a few HTML basics.
• Five design traps that will ensure your site won't rank well in Google (or show up at all).
• Tips for building your site around what your buyers and prospects want (versus what your designer thinks is "cool").
• The importance of keywords and how to find the right ones for your business.
• Tips for incorporating keywords into your Title and meta tags.
• Real-life examples of page content that's search engine and people friendly (meaning it improves search engine rankings while also compelling people to take action).
• The number one strategy for increasing and converting traffic for your service-based business (a strategy most businesses don't even consider).
• Plus, ten additional strategies for developing new content that increases inbound links from other sites, improves search engine rankings, and helps "sell" prospects and buyers into doing business with you.
• How to measure your results.

Still not convinced? Read the Introduction and Table of Contents or the book reviews.

BONUS! -- Optimize your white paper landing pages

When you purchase Turning Clicks into Leads Through SEO, you'll also receive - at absolutely no additional cost - the audio recording, "Search Engine Optimization for White Papers" - a $35 dollar value.

In this recording you'll learn:

• The top three mistakes that marketers make when creating landing pages - and how you can ensure you don't make them.
• Which is more important, creating content for search engines or for humans - the answer isn't what you think.
• How you can reduce your pay-per-click budget - without reducing the number of leads.
• How to choose the right keywords - and the tools you can use that don't cost a lot of money. Plus a whole lot more

Why should you buy this book?

You could pay hundreds or thousands of dollars to have an SEO professional optimize your site. You could also spend a couple of years figuring this stuff out on your own - the way I did.

"To someone unfamiliar with this powerful marketing technique, SEO can seem complex and daunting. But Dianna's book makes it all so easy to understand and - most importantly - use. If you want customers to find you in search engine listings, you need this book. In my opinion, it's the best concise guide to the subject available."

Steve Slaunwhite
Author of The Everything Guide to Writing Copy

Or, you can buy this book for $49.95 and have the basics plus full instructions at your fingertips - plus the additional bonus audio recording about how to optimize your white paper landing pages.

When you complete the purchase process, you'll be automatically taken to a special Web page where you can download your book and MP3 right away.

Sincerely,
Dianna Huff

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