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Book Reviews
Here's what other people are saying about Turning Clicks Into Leads Through Search Engine Optimization.
"I rank Dianna Huff's new book on Search Engine Optimization up there with Steve Krug's essential guide to web usability, Don't Make Me Think. Which means I rank her book among the best how-to books now available.
Readers will fall in love instantly with her fast, easy, practical prose. Dianna anticipates every question and has one goal: to draw more visitors to your website, by earning you the loving attention of major search engines like Google.
She's written her book for "the rest of us": one-person, small, and mid-sized businesses that want to make more sales.
Follow her recommendations, easily understood by non-techies, and your business should pick up almost immediately, almost guaranteed. Stop being a best-kept secret. Buy, beg or borrow this book."
Tom Ahern
Author of several books on high-performance fundraising communications
"I read your SEO book from cover to cover. I have to tell you it is an excellent book. It's not only good information, it is fantastically well-written -- crisp, clear, and
fun to read. Everyone who has a website should have a copy of this book."
Karen Gedney
B2B Email Marketing Expert
ClickZ columnist
"'Turning Clicks into Leads' is a true how-to guide written for non-techies. It is under $50 and worth much, much more. (no, I don’t make a commission…I only promote what I believe in.) The book is packed with just enough–but not too much–info. If you’re involved with web performance at one level or another, it’s a resource you’ll appreciate.
Michelle Golden
Principal
Golden Practices
"I read your book and thought it was excellent. Not only is it great for getting high rankings, but it's very useful for planning the content of a website. Congratulations!"
Charles Cuninghame
"When I first heard of SEO copywriting it sounded like a hodgepodge of New Age cyber-sorcery and subliminal advertising. Vance Packard meets The Alchemist.
Like copy maestro Bob Bly, frankly, I was skeptical. Then I saw that Bob softened his stand and I decided to take another look. Which brought me to Dianna Huff’s e-book, “Turning Clicks into Leads.” Huff manages to make sense of the world of SEO copywriting without confusing jargon (or forced humor). The book walks you through the basic concepts and gives you enough tools to try some basic SEO yourself."
Morty Shiller
Copywriter
"There are all sorts of ways to generate traffic, and all sorts of people teaching these methods. What's in short supply is knowledge of how to convert a unique visitor into a qualified sales lead, and Dianna Huff's new e-book supplies that missing knowledge, revealing techniques other marketing writers haven't widely shared. Recommended."
Bob Bly
Copywriter and Author
"Power to the people! Finally, a book that tells you everything you've ever
wanted to know about SEO in plain English . . . and in less than 75 pages!
Dianna Huff knows that a great part of SEO is not about the technical stuff;
it's about truly understanding your target audience and how they search
online for the products and services you sell. She doesn't shy away from the
important technical information you'll need. Yet she delivers it all in a
way that all of us can grasp. And her advice is sound and practical. If
you're a marketer in a small- to mid-sized business -- and if you depend
on a steady flow of leads to generate revenue -- you absolutely must read
and apply this book."
Ed Gandia
SEO Copywriter for Software & High-Tech
"Thanks to your tutoring, my client is giving me additional work. One reason I'm getting a thumbs-up is that he knows I'm always keeping an eye on the optimization value of whatever I come up with. You've been like an elite commando cram course. I can't imagine a clearer reading manual than yours."
David Tandet
Copywriter
"If you're looking for something easy to read with plenty of examples and just enough theory to put things in context, purchase this book. Are you serious about:
- Catapulting your site higher in the rankings,
- Attracting qualified leads, and
- Writing copy to increase the follow through on your call to action?
I thought so. Then, don't walk, RUN. Get Dianna Huff's e-book, Turning Clicks Into Leads, today."
Eric Rosen
Crisp Communications
(Read the full review on Eric's blog, Copywriting Tune-Ups.)
Listen to Dianna's PRWeb podcast interview!
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