TELECLASS SERIES
PRACTICAL INFORMATION FOR MARKETERS

TELECLASS

Is a Blog Right For You? A B2B Small Business Workshop

Dianna Huff and special guest Ted Demopoulos will discuss the how’s and why’s of blogging and how small B2B companies can use blogging to build relationships, enhance their thought leadership, and increase sales.

Dear Small Business Owner or Marketer,

During the course of conversations clients often ask me, “Should we start a blog?”

They’ve read books, such as the New Rules of Marketing and PR, by David Meerman Scott. They’ve seen or heard the “buzz” surrounding blogs and wonder if they should start one. Or, someone has told them that blogs are great for SEO (search engine optimization) so they absolutely should have one.

Yet, they hesitate. “Do blogs really increase sales,” they’ll ask. Or, “I really don’t have anything to say. How will I keep the blog going?” Or, “We sell widgets. Do companies like ours have successful blogs?”

To answer these questions – and others – business blogging expert Ted Demopoulos will discuss how to determine whether a blog is right for your company.

Two-Way Conversations via the Internet

Until recently, the Internet was primarily “read-only” (to use Ted’s words). Companies presented content on static HTML pages – and we read it.

Updating this content took specialized programming knowledge, and waiting for those changes to go “live” could sometimes take days and even weeks as swamped IT departments dealt with multiple projects and fires.

However, creating content and placing it online has become very easy – and the easiest way to create content in little time is via a blog.

A blog is basically a Website – but with one major difference. People who read your blog can respond to what you’ve written in real time – making blogs a great tool for getting to your customers on a 1:1 level.

Over 70 million blogs exist today on topics ranging from the plastics industry to marketing to the car business, and every imaginable topic in between.

In fact, you have CEOs, engineers, marketers, consultants, dentists, doctors, writers, and even a Forbes journalist posing as a fake CEO of a Fortune 500 blogging to great success.

But, just because 70 million blogs exist doesn’t mean blogging is right for you.

In this teleclass, Is a Blog Right For You? A B2B Small Business Workshop, Ted will strip away the hype surrounding blogs to discuss what you should consider before you jump feet first into the blogosphere. In this one-hour session, you’ll learn:

• The five reasons why you absolutely should not start a blog – no matter what your Web designer, college kid, or BNI colleagues tell you.
• How to determine if you have the four Ps – Point, Passion, Personality, and Perseverance needed to maintain a blog long-term.
• The three key questions to answer when planning your blog, including defining your objective and your audience.
• How to ask yourself the five Ws: who will champion the blog, what are the core topics you’ll blog about, where does your blog fits into your Website and other marketing activities, when will you update the blog with fresh content, and how will you access your blog.
• The pros and cons of the various blogging platforms, including Blogger, WordPress, and TypePad.
• • Strategies for getting over the “what will I write about?” hurdle, and the type of content that helps you build relationships, establish your thought leadership, and increase sales.
• How to promote your blog and track statistics.
• How other B2B companies are using blogs to connect with customers and increase long-term sales.

Who Should Attend?

• Marketing professionals who work for small or mid-sized businesses.
• Small business owners who’ve been considering a blog.
• Anyone who would like to learn about business blogging.

Meet Our Guest Expert

Ted Demopoulos has over 25 years of experience as a programmer, consultant, speaker and CTO. His consulting firm, Demopoulos Associates, has advised IBM, Hewlett-Packard, Motorola, and Cisco Systems, among others. The author of, What No One Ever Tells You about Blogging and Podcasting and the co-author of, Blogging for Business with Shel Holtz, Ted is a prolific blogger and in-demand speaker who is often quoted by the press.

 

 

Here’s what’s included:

1. The live 60-minute teleclass (hosted by me, Dianna Huff, with special guest Ted Demopoulos).
2. A studio quality recording of the class that you listen to on your iPod, MP3 player, or computer.
3. A live question and answer period during the class.
4. A complete transcript of the class to which you can refer back anytime.
5. A 100% money-back guarantee.
   
   
   

All this for only $39. Reserve your spot today.

TeleClass:	Is a Blog Right For You? A B2B Small Business Workshop
Special Guest:	Ted Demopoulos Author and Business Blogging Expert
Host:	Dianna Huff DH Communications, Inc.
Date:	Tuesday, March 11, 2008
Time:	2:00 to 3:00 PM Eastern Time
Sign-up Fee:	$39
Guarantee:	Attend this teleclass risk free. If you’re not fully satisfied, I’ll refund your sign-up fee, no questions asked.
Class Reservation Options
Class Only Click here to register	$39
Class and “Secrets of Successful Blogging System” by Ted Demopoulos Click here to register and get the course	$116 (Ted normally this sells this course for $97, not including s&h, but is discounting it 20% for the teleclass. This is not an e-book. You’ll receive CDs via postal mail.)

See you there!
Dianna Huff

P.S. Can’t attend the teleclass due to a conflict? Sign up anyway. You’ll receive the studio-quality recording and the word-for-word transcript, so you won’t miss a thing.

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