Improve Your White Paper Search Engine Rankings

Wouldn’t it be great if you could make it easy for your prospects to find your company’s white papers when searching online?

You can – with search engine optimization. A properly optimized landing page can significantly improve your search engine rankings – and the number of white paper downloads – without costing a lot of money.

Dear B2B Marketer:

Data from research companies such as Enquiro and ThomasNet show that B2B buyers are online searching for information about products and services. One of the first places they visit is a search engine.

In order for these buyers to find your Website or white paper landing page, you have to make sure it comes up in the search engine results pages.

Why is search so important? According to Enquiro, 74.4% of buyers click on the organic listings first – while only 18.7% click on the pay-per-click listings.

How easy is it to find your company’s white papers?

White papers are a great way to generate leads for your business. In fact, data from KnowledgeStorm and MarketingSherpa showed that people read white papers more than they read case studies, product literature, trade publication articles, and analyst reports.

While preparing for this program with Mike Stelzner, I spent some time looking for white papers using the keyword / search phrase, “RFID technology,” a keyword a few hundred B2B buyers use when searching for RFID products and services.

The result of my search efforts? I couldn’t find any optimized white paper landing pages that used this term.

Why it’s important buyers find your site in the search engines.

Search engine optimization (SEO) is the art and science of designing and writing a Website so that it ranks well in the major search engines for specific keywords.

Because of the Internet, your relationship with potential customers begins before they meet you face to face – it begins when prospects visit your Website or landing page.

However, if prospects can’t find your Website, landing pages, or other content in the search engines, you’re effectively sending them to your competition.

Now you can learn the strategies for optimizing your white paper landing pages in this 60-minute audio program “Search Engine Optimization for White Papers.” In it, Mike Stelzner and I talk about the following:

• The top three mistakes that marketers make when creating landing pages – and how you can ensure you don’t make them.
• Which is more important, creating content for search engines or for humans – the answer isn’t what you think.
• How you can reduce your pay-per-click budget – without reducing the number of leads.
• Strategies you can use immediately to get your landing page to rank high – without resorting to tricks search engines don’t like.
• Why title tags are so important – and how you can help the search engines display your listing the way you want it.
• How to choose the right keywords – and the tools you can use that don’t cost a lot of money.
• Plus a whole lot more.

In addition to the mp3 file, which you can easily download to your iPod or computer, you’ll also get the 36 page word-for-word transcript.

Order your audio program and transcript today – and start generating more leads with your white papers through search engine optimization.

Sincerely,

Dianna Huff