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About Dianna Huff

Dianna Huff specializes in B-to-B marketing communications and search engine optimization copywriting for companies such as Constant Contact, Cabot Corporation, Microsoft Business Solutions, Thermo Fisher Scientific, Coldwell Banker, and a host of small to mid-size companies and agencies.

A former Marketing Sherpa contributing editor and currently a contributing writer to the Visual Thesaurus, Dianna has also written for many online publications, including Search Engine News and Web Pro News. She publishes her own e-newsletter, The MarCom Strategist, as well as the MarCom Writer Blog and the MarCom Strategist podcasts.

Dianna is a two-time Gold MarCom Creative Award winner in the categories of Web content and e-newsletters and a three-time IABC Silver Quill award winner in the categories of e-newsletters, marketing writing, and on-going marcom campaigns. She is a member of the New England Direct Marketing Association, the Boston Business Marketing Association, and Search Engine Marketing New England (SEMNE).

Several authors and experts have quoted or acknowledged Dianna in their work including Karen Gedney for ClickZ, Forbes.com, David Meerman Scott, Bob Bly, and Steve Slaunwhite. Dianna also taught marketing writing at Northeastern University for several years.


B2B marketing communications consulting and SEO copywriting
  
 

Increase Your Earnings as a Copywriter Up to 20% or More.

If you’re a copywriter, you know that lots of content has to be written for the Web – including Websites to landing pages and everything in between.

In order for online searchers to find this material, it has to be optimized.

Now you can learn how to give yourself a leg up over other freelancers, offer your clients a valuable service, and generate more revenue . . . from a six-figure copywriter who did it herself.

Dear Freelance Copywriter:

Do you struggle with finding work? Do you want to get more calls from prospective clients who’ve found your Website on the Internet?

Here’s the thing that many copywriters don’t get . . . you can make it easier for clients to find you online simply by optimizing your site for search engines.

Imagine getting calls and emails on a regular basis from prospective clients who want white papers, Web content, case studies, e-newsletters, and sales presentations.

No bidding on Elance. No trolling Craig’s List for leads. No cold calling.

Instead, you check your email and ping! you have an inquiry from a prospective client.

Brriiinng! The phone rings. It’s someone who wants to know if you’re available to write five sales slicks. When you ask, “How did you find me, the prospect replies, “I found your site search Google.”

I know, because in the last nine months alone, I’ve received dozens of inquiries due to people finding my site online.

Many of these inquiries have turned into meaty projects . . . a few of which turned into ongoing relationships – relationships that have generated thousands of dollars in revenue (sometimes tens of thousands).

All because I optimized my Website so that business people can find me when they need a copywriter and/or marketing consultant.

Why it’s important business people find your site in the search engines

Search engine optimization (SEO) is the art and science of designing and writing a Website so that it ranks well in the major search engines for specific keywords.

Because of the Internet, your relationship with potential customers begins before they meet you face to face – it begins when prospects visit your Website.

However, if prospects can’t find your Website, landing pages, or other content in the search engines, you’re effectively sending them to your competition.

Why you already have the skill to be great SEO copywriting expert

Many copywriters mistakenly believe that SEO is “too technical” and that you have to be a programmer or IT wiz to understand and implement it.

Nothing is further from the truth. In fact, copywriters – especially marketing communications and direct response writers – can very easily pick up SEO copywriting strategies.

Why? Because the end result is the same – to generate leads and sales. Effective SEO copywriting does three things:

  • Improves a site’s rankings in the search engines
  • Encourages searchers (prospects) to click on the search engine listing
  • Compels people to take action once they get to the site

Now you can learn these strategies . . . from a fellow copywriter.

I had the privilege of being a guest at one of Steve Slaunwhite’s For Copywriters Only TeleClasses. Being a fellow copywriter, Steve wanted to know how SEO works . . . and how copywriters can use this important technique to find clients.

Even more important, he wanted to know if copywriters, once they learn SEO, could offer this valuable service to clients. The answer is, “You bet!”

At this “Secrets of SEO Copywriting” audio program, Steve and I discuss the following:

  • The difference between SEO and SEO copywriting – and what it means to you and your pocketbook
  • The nuts and bolts of SEO – and why you don’t need a programming degree to understand it and put it to work
  • Why links from other sites to your site are important – and how to make your site more attractive for people to link to it
  • The steps you can take to optimize your site – and the simple things you can do yourself immediately
  • The importance of choosing the right keywords – and the tools that will help you do that
  • Why you should offer SEO copywriting as a service – and how you can help clients achieve great results online

If you’re kicking yourself because you missed the exclusive “Secrets of SEO Copywriting” audio program, stop immediately.

That’s because you can now purchase the studio quality audio recording of this information packed one-hour audio program.

In addition to the mp3 file, which you can easily download to your iPod or computer, you’ll also get the 31 page word-for-word transcript.

What are you waiting for? Stop struggling with attracting new clients online. Buy “The Secrets of SEO Copywriting” audio program and start talking to more clients.

Sincerely,

Dianna Huff

Audio recording: Studio quality, one hour in length, mp3 file.

Transcript Format: Published in Adobe PDF (Portable Acrobat Format). If you don't have Acrobat Reader, you can download it here for free.

Pages: 31

Price: $35

Guarantee: Try this audio recording for 30 days. If you are not completely satisfied, I'll refund your full purchase price - no questions asked.

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