Marketing Tools
Recommended Reports, Audio Programs, and Marketing Tools

The following e-books and other resources are of special interest to the B2B marketer. I have personally paid for and use these products and have included them here because they provide in-depth information on how to market your company. These products come with the Partner's guarantee and my personal endorsement.

When you click on the link, a separate window will open to the Partner's site.

Search Engine News and The Unfair Advantage Book -- One of my favorite and most trusted newsletters on search engine optimization. Each month the editors bring you the latest news in search in friendly, easy-to-understand language. In addition to the 30+ page beefy newsletter, you also get the updated copy of the Unfair Advantage Book. You won't find this information anywhere else.

ROI of Business Blogging -- Interested in blogging but don't know where to start? Debbie Weil shows you how in her beginner's guide to business blogging. You'll learn everything from choosing the best blogging tools to promoting your blog. Order yours today – and get a bonus PowerPoint presentation and audio recording at no charge.

E-Newsletters that Work -- Written by one of my favorite e-newsletter publishers, Michael Katz, this e-book tells you how to get your newsletter off the ground. Michael offers practical advice for anyone who wants to publish an e-newsletter. This is the book that helped me get my newsletter up and running nine years ago.

Constant Contact -- Constant Contact is a great resource for businesses looking for a cost-effective and easy-to-use e-newsletter service. Constant Contact takes care of everything related to the newsletter "back-end": managing subscribers, storing your subscriber base, "Welcome" templates, and more. They're a great company offering a much needed service. I use them for my own e-newsletter and highly recommend them.

For Independents or those thinking about it . . .

Info Guru Manual -- This is one of the toolkits I used to help grow my business by the double digits year after year – and it’s one I highly recommend to anyone just starting out on their own no matter what service you’re offering. To achieve success, you must learn how to leverage what you know to sell your expertise. Using Robert Middleton’s principals, you’ll learn how to market your services – and generate tons of referrals and attract prospects who need your services.

Internet Marketing Retirement Plan – You can find a dozen or more Internet gurus who will sell you expensive programs on how to make a million dollars on the Internet. Or, you can buy Bob Bly’s audio program for $95 and learn the secrets for building a steady second income selling info products. I have listened to this program repeatedly and each time I learn something new. On top of that – it works. Bob has sent me his “numbers” and he’s not kidding when he says you can make enough money over time to fund your retirement.

50 Biggest Mistakes Info Marketers Make – Once you’ve listened to and implemented Bob Bly’s Internet Marketing Retirement program, you’ll want to purchase the 50 Biggest Mistakes program so you don’t make dozens of mistakes (like I did and still do). This program comes with two CDs plus a full binder-sized transcript. Another highly recommended program.