TELECLASS SERIES: PRACTICAL INFORMATION FOR MARKETERS

The audio programs are recordings of either live teleclasses or interviews with experts. With each recording you get the mp3 file for immediate download, the transcript, plus a CD mailed to you separately.

By clicking on the links below, you’ll be taken to a landing page that describes each program in detail.

	Search Engine Optimization for White Papers An audio class with Dianna Huff and Michael Stelzner Companies use white papers to help generate leads, yet if prospects can’t find your white papers when doing online searches, then you’re losing those leads to your competitors. In this audio class, white paper expert Michael Stelzner and I talk about how to ensure your white papers rank on search engines.
	How to Become an Internet Counter-Intelligence Expert An audio program with Dianna Huff and Jonathan Bernstein These days, corporate crises include nasty and even downright false comments about your company, your CEO, and your products and services on blogs, Websites, and even podcasts. Can your company survive this kind of negative press? In this exclusive audio program, Internet crisis expert Jonathan Bernstein and I discuss how marketers and PR professionals can become adept at neutralizing or minimizing damage from online attacks on a global scale.
	Avoiding Burnout: 5 Keys to Reclaiming Your Work-Life Balance Dianna Huff and expert work-life balance coach Sharon Teitelbaum discuss work-life balance and how to eliminate the energy drains in your life and do more of what energizes you.