DH Communications Wins Gold MarCom Creative Award for Web Site/e-Zine Copywriting

Dianna Huff, President of Boston-area B2B marketing communications copywriting firm DH Communications, has received a Gold Award from the MarCom Creative Awards for her work with a client's e-newsletter.

November 28, 2005 - Dianna Huff, President of DH Communications, Inc. has been awarded a "Gold Award" from the MarCom Creative Awards in the category of Web Site/e-Zine copywriting.

Huff's winning entry was for the e-newsletter, "Particle Matters," which she writes for her client, Boston-based Cabot Corporation. The semi-monthly e-newsletter features articles and news about Cabot's fine particles. (Fine particles are found in many products, including tires, cell phones, glass roof enclosures, and cosmetics.)

"My client, Cathy Beckman, eBusiness Manager for Cabot, and I are very pleased with 'Particle Matters,'" states Huff. "When she first approached me last year about doing an e-newsletter, she wasn't sure how we would cover the company's many business units and hundreds of product lines. We also knew we wanted fresh, original content, versus content derived from press releases, something we've been able to achieve with each issue. Cathy gets over 100 new subscribers a month and has a very low opt-out rate. She considers it a great success and is as thrilled by this award as I."

The MarCom Creative Awards is an international competition that recognizes outstanding achievement by marketing and communications practitioners. There were 4,613 entries from throughout the U.S. and several countries. Entries receive the prestigious Platinum Award, a Gold Award, or an Honorable Mention. The Gold Award is presented to those entries judged to exceed the high standards of the industry. Approximately 16 percent of the entries received the Gold Award.

DH Communications, Inc. is a full-service marketing communications firm offering B2B marketing communications copywriting and consulting. Dianna Huff, who has won three other awards for her work, is also a MarketingSherpa Contributing Editor.