MarCom Services
B-to-B Website Consulting and Copywriting

Are you redesigning and/or rewriting your corporate Website because your company has grown or you're changing direction? Don't struggle with defining who you are! As a professional and experienced Web-based marketer, I'll help you:

• Determine your Website's objective (i.e.: what do you want prospects to do once they get to your site?).
• Develop your messages by interviewing key people within your organization and researching your competitors and industry.
• Write clean, energetic copy that compels site visitors (your prospects) to take action.

Companies who've used my expertise in the past have generally chosen the following services:

Complete Website Overhauls
This is the package you need if you're in the process of updating and/or redesigning your corporate Website. I'll work with you and your designer to ensure your site is search engine friendly while also developing optimized content that gets prospects to take action.

This is the package you need if you're in the process of updating and/or redesigning your corporate Website. I'll work with you and your designer to ensure your site is search engine friendly while also developing optimized content that gets prospects to take action. Companies who have chosen this package include:

Inca Gold Products, LLC - Complete redesign, rewrite, and search engine optimization
Helaine Smith, DMD - Complete redesign, rewrite, and search engine optimization
Panospin Studios - Minor design changes, complete rewrite, and search engine optimization
Safeserve.com - Complete site rewrite and search engine optimization

Writing New Content or Editing Existing Content
You like your site design but need help with developing additional content or editing what you have. Companies who have chosen this package include:

Cabot Corporation - All new content for R&D and Nanogel Aerogels
CardScan Corporate Sales -- Copy for main Corporate Sales page plus four additional sales pages
MuNet Corporation - Rewrite existing content to make it "reader friendly"
Steven St.Germain, DDS - Create content from scratch for new Website
FocusTest, Inc. – Create content from scratch for new Website

Integrated Marketing Campaigns
Studies have proven that offline tactics drive online leads and sales. Yet often times the components in an integrated offline/online campaign haven’t been developed to drive online conversions.

If you have a white paper and want to use it as an offer to drive leads, I can help you develop an integrated direct mail letter, press release, landing page, and Google AdWords lead generation campaign, just like I did for Riverace Corporation.

Online Marketing Consulting
Have a landing page that isn't converting or need a landing page for a new direct response campaign? Want an outside opinion about your corporate Website? Have questions about SEO or want help developing a new site? I offer consulting services by the hour - please call for more information.

Be sure to look over my Portfolio and SEO Copywriting Services pages for additional samples. If you don't see what you need, give me call at 603-382-8093.

You can also read these articles I've written about Web content and online marketing:
Does Your Website Have Curbside Appeal?
Does Your Website Impede Sales?
Five Reasons Your Site Isn't Showing Up In Google
Why Flash Websites Pose Problems (Blog post)