MarCom Services: B2B Search Engine Optimization (SEO)
Search Engine Optimization Packages

Depending on your needs and budget, I can help you with just one aspect of search engine optimization, or I can oversee the entire project plus provide on-going reporting and analysis. I offer the following packages. To learn more, please call me at 603-382-8093 or send email to info@dhcommunications.com.

Complete Website and SEO Analysis
This is the service you want if you have no clue about search engine optimization and need information to determine what needs to be done to your site (if anything). My comprehensive Website analysis package includes:

• Complete analysis of your site with regard to SEO (keywords, title and meta tags, and source code)
• Analysis of your Web analytics reports (if available)
• Google PageRank®
• Complete search engine ranking report plus comparison with three of your competitors
• List of inbound links plus recommendations for building additional links
• Conversion analysis – Is your site generating leads? Why or why not? Recommendations for increasing conversion rates.
• Analysis of on-page copy and marketing messages plus recommendations for additional content and/or revision of existing content
• Usability and/or design fix recommendations
• Complete report delivered via PDF plus a one-hour phone call to discuss findings and recommendations.

Keyword Research and List Development
If you’re not getting results with your Google AdWords campaign, or you’re not getting traffic to your Website even though it’s “optimized,” the problem could be due to choosing the wrong keywords.

This package includes doing a thorough analysis of your industry within Google, Yahoo, MSN, and ASK to determine which of your competitors is showing up for specific keywords. You'll also get a complete keyword list showing which words are most popular and/or competitive and which words aren't. You can then use this list to begin either an SEO or PPC campaign or both. What you get:

• Complete keyword list in Excel showing number of searches per keyword
• Report showing how your site ranks for keywords used in your meta tags and page copy plus the recommended keywords – and how your competitors rank, too.

SEO Copywriting
This is a comprehensive package that includes complete revision of Title and meta tags for all pages within your site, and rewriting copy so that it's optimized and also sells your products and services. In addition, I give you tips for building additional inbound links.

I recommend you have the Website analysis completed first to determine what exactly needs to be done to your site.

Monthly Tracking, Measurement, and Reporting
Search engine optimization is an on-going activity -- it's not something you can do once and then forget about. To effectively conduct an SEO campaign, you need to set goals and then track, measure and analyze to determine results.

I recommend that you use Google Analytics (which is free). Using Google Analytics, I’ll help you set up goals and conversions, track ad campaigns, incorporate Google AdWords data, and then analyze this data for you and tell you how your site is doing. I’ll also monitor your search engine positioning, determine conversion rates, and make recommendations for improving ROI.