MarCom Services
B2B Sales and Marketing Print Collateral

I'm sometimes asked, "How do you write an effective brochure?"

My answer is, "It depends."

Sure, brochures and other collateral need to follow certain guidelines in order to get results, but much also depends on your audience, their needs, and what they want to hear. (The answer is really easy: Just answer the question, "What's in it for me?")

My services include copywriting and project management for business-to-business sales and marketing print collateral including:

• Datasheets, Slicks, or Sales Sheets
• New Product Brochures
• Case Studies
• Application Notes
• Print Ads
• White Papers
• How-to Guides
• New Product Press Releases

A few samples include:

• Accuray -- CyberKnife Brochure (written from scratch)
• RivetLogic -- Open Source White Paper (edit existing document)
• Thermo Electron Corporation -- DynaMax Brochure (edit existing document)
• Relevant View -- Print Ad (written from scratch)

You can also read these articles I've written about marketing and print collateral:
Track Print Campaigns with Unique URLs
Why Marketing Messages Fall on Deaf Ears
Writing to Multiple Audiences