MarCom Services Consulting & Copywriting for Corporate & Direct Marketing E-Newsletters
Opt-in B2B email marketing newsletters are a great tool for nurturing prospects along the sales cycle and for staying "top of mind" with customers.
Whether you need someone to write an article or two or a project manager who can oversee your e-newsletter from start to finish, I can help you. My complete e-newsletter consulting and copywriting services include:
Developing strategy and concept -- I can help you get a newsletter off the ground, come up with a name, and develop an editorial calendar.
Working with outside vendors -- I can work with your in-house graphic designer or recommend expert e-newsletter designers. I'm also very familiar with email service providers including Exact Target, IMN, and Constant Contact
Researching and writing content -- Does your company have multiple business units and far-flung product managers? Not a problem! I'll work with you to come up with article ideas, interview Product Managers, Engineers, Chemists, and VPs, and then write reader-friendly articles that explain the benefits of your products/services.
Analyzing click through reports -- If applicable, I'll help you understand how your newsletter is doing in order to develop future content.
My experience includes dozens of print and electronic newsletters for a variety of industries, including:
