| MarCom Services
B2B Search Engine Optimization (SEO)
Consulting and Copywriting
Drive targeted traffic and increase inquiries with effective search engine optimization strategies
Search engine optimization packages
One question I'm asked frequently is how to write "effective" Web content. The answer, of course, is "it depends" -- that is, what is it you want people to do once they get to your Website?
But let's go one step back -- what if you wrote "effective" content but no one could find your site when doing an online search? Simply put, if purchasers can't find your site when doing searches, you're losing sales to your competition. Yet, according to unscientific, anecdotal research (mine), some companies still think it doesn't matter if buyers and prospects can't find them on the Web.
How wrong this is. According to a ThomasNet survey, the B2B industry trade site noted 83% of industrial buyers use search engines when researching products and services. SEO is more than adding keywords to Title tags and/or copy (although both are important). A comprehensive SEO approach considers site visitors' actions from the beginning of the search process to the ultimate goal: clicks that turn into sales.
A well-optimized Website accomplishes three objectives:
- Improves your company's search engine rankings.
- Encourages searchers (prospects and buyers) to click on your listing.
- Compels these prospects to take action once they get to your site.
If you want increased ROI from your Website, need to generate more traffic, or want to improve your search engine positioning, I can help you. My Search Engine Optimization services include:
- Expert analysis of your site, source code, Web logs, and positioning for specific keywords
- Development of new keywords/search phrases for the terms people are actually using
- Linking strategies and content recommendations to increase traffic
- Complete rewrite of Title tags and meta descriptions using SEO best practices
- Web content optimized for search engine spiders that's also "people friendly"
For detailed information about my SEO packages, see my Search Engine Optimization services page. Or, you can call me for a free consultation -- 603-382-8093 or send e-mail to info@dhcommunications.com.
You can also read the following articles or purchase the SEO e-book I've written about search engine optimizaiton:
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