Dianna Huff: Expert B2B Content Writer
B2B Content Marketing that Helps Drive Leads and Sales
The Internet has completely changed the B2B sales process. Instead of vendors qualifying buyers, buyers now qualify vendors — via vendor Websites. Buyers search for companies that provide the product or service they’re looking for and will make a short list of companies to whom they will then send an RFQ (request for quote). What gets a vendor on the buyer’s short list? One word: Content.
As an experienced (and let’s face it, damned good) B2B marketing consultant and content writer, I know how to help you maximize the various B2B content marketing strategies available. The result is marketing content that prospects and Google adore.
My B2B content marketing services include developing content whenever you need it or on an ongoing basis:
- B2B Web content optimized for search engines
- B2B e-books and special reports
- B2B blog ghostwriting
- B2B social media marketing
Learning Center Articles about B2B Content Marketing
- Frequently Asked Questions about B2B Web Marketing To get prospective customers to your site, you have to market the hell out of it. You do this through various online and offline tactics, including SEO, viral marketing, social media marketing, blogs, video, print advertising, direct mail, etc.
- Five Tips for Ensuring Your Prospects Find Your B2B White Papers Are your white paper conversion rates dismal? Chances are, your white paper page isn’t optimized, meaning prospects can’t find it in the search engines.
- Use Benefits to Communicate Value in Sales and Marketing Collateral I read somewhere that instead of telling customers you are selling 1/4″ drill bits, tell them you have a tool that lets them drill 1/4″ holes.
Recent Blog Posts about B2B Content Marketing
- You Wouldn’t Date a Shallow Person, So Don’t Write Shallow Content What exactly is “shallow and low quality content” as it applies to B2B? Basically, it’s content you create to help your site rank better versus helping prospects make purchasing decisions.
- Manufacturing Marketers Aren’t as Confident About New Marketing Tactics In a report I wrote in partnership with the Content Marketing Institute, marketers rated the effectiveness of their content marketing – and revealed a huge disconnect.
- B2B Websites: When a Picture Isn’t Worth a Thousand Words The problem with showing just pictures on your site: they don’t tell the story behind the picture – making them pretty much useless as sales tools.
Featured Case Studies
Martin Marietta Magnesia Specialties
Like many B2B industrial companies, the Martin Marietta site had morphed over the years, with content haphazardly added on the fly. In short, the site reflected poorly on this global company.
Ferrante Associates
The new Web pages that Ferrante developed to answer customers’ questions about green marketing became the basis of a new e-book and lead generation campaign.
