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About Dianna Huff
Dianna Huff specializes in B-to-B marketing communications and search engine optimization copywriting for companies such as Constant Contact, Cabot Corporation, Microsoft Business Solutions, Thermo Fisher Scientific, Coldwell Banker, and a host of small to mid-size companies and agencies.
A former MarketingSherpa contributing editor and currently a contributing writer to the Visual Thesaurus, Dianna has also written for many online publications, including Search Engine News and Web Pro News. She publishes her own e-newsletter, The MarCom Strategist, as well as the MarCom Writer Blog and the MarCom Strategist podcasts.
Dianna is a two-time Gold MarCom Creative Award winner in the categories of Web content and e-newsletters and a three-time IABC Silver Quill award winner in the categories of e-newsletters, marketing writing, and on-going marcom campaigns. She is a member of the New England Direct Marketing Association, the Boston Business Marketing Association, and Search Engine Marketing New England (SEMNE).
Several authors and experts have quoted or acknowledged Dianna in their work including Karen Gedney for ClickZ, Forbes.com, David Meerman Scott, Bob Bly, and Steve Slaunwhite. Dianna also taught marketing writing at Northeastern University for several years.
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36 Ways to Grow Your E-Newsletter Subscriber List
A detailed guide on how to grow a high-quality list
without breaking the bank.
"E-mail addresses are the 'fuel' for your E-Newsletter engine. Without a growing, vibrant list of readers, your newsletter will never have a positive impact on your business.
Dianna Huff's concise and insightful report details the steps you need to take to maximize the size of your subscriber list. Buy it, study it, follow her recommendations; you'll never run out of fuel!"
Michael J. Katz
Author
E-Newsletters That Work
Dear E-Newsletter Publisher:
Whether you're considering starting an e-newsletter or have recently begun publishing, growing your e-newsletter list should be your #1 priority.
Why? Because the more people you have on your list, the more people you can sell to. Savvy newsletter publishers -- whether they are consultants or corporate marketing directors -- know a healthy, vibrant growing e-newsletter list generates profits.
"One of the biggest hurdles to making money on the Internet is building your e-newsletter subscriber list. Publishing an e-newsletter is easy, but getting people to sign up for it is difficult.
Dianna's guide provides over two dozen ideas for getting more people to sign up for your newsletter, which in turn builds the 'house file' that is the core of your online marketing."
Bob Bly
Author and Consultant
The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy that Sells
As Mr. Bly says, publishing a newsletter is relatively easy. Heck, you can purchase any number of publications telling you how to do it, but the sad fact is, no one tells you how to grow your newsletter once it's been "born."
Which is what happened to me when I committed to growing my e-newsletter list in 2000. I didn't have a clue about how to grow my list - and the few people I asked didn't have much advice for me either.
I tried a number of things: Overture ad words (expensive!), adding my newsletter to e-newsletter databases (waste of time), and word of mouth (time consuming).
Nothing worked until I stumbled on the truth: There is no one magic way to grow your list, but there are literally dozens of tricks that:
- Don't cost a lot of money
- Don't take a lot of time
- Give you a high-quality list that results in sales (which is why you're doing an e-newsletter in the first place)
Quite frankly, I was a little nervous about selling this guide. "I don't have anything new to say," I thought. "People can figure these things out for themselves." And of course, lots of hype exists about growing your list to thousands of names — FAST. (But no one tells you they don't remain on your list for very long.)
It wasn't until people started giving me feedback on this guide that I realized I was offering a much needed service to people who have just started publishing and need strategies for growing a list that leads to sales. What am I offering that you won't get anywhere else?
First, rather than give you hype you can't use, I give you over three dozen solid tips for growing a high-quality list.
When I say "solid tips," I mean tips that are not dashed off one-liners. I explain each tip in detail and give you instructions on how to do each one.
By "high-quality," I mean building a list of readers who will remain with you for years, people who will eagerly look forward to your newsletter. How do I know? Because I have subscribers who have been with me since "the beginning," subscribers I've never met yet who frequently email me to tell me how much they love my newsletter. These people have forwarded my newsletter to their colleagues.
But most important, I've converted these people into customers.
By showing you the various ways to grow your list, I save you considerable time, money, and effort.
Rather than spending the next six to twelve months trying to figure out the best methods for growing your list, you can buy my guide, which is what Chris Jaeger, of Sell More Weddings, Inc., did. Thanks to just one of my tips, he is now generating consistent sales — week after week.
"I've been doing business on the Internet since 1996. I thought I knew it all when it comes to growing your e-list. But I was wrong. I read Dianna's report while on my treadmill and just about fell off when I read Tip #18. Why? Because I wasn't doing it!
New, experienced, or even an expert, I recommend you invest in Dianna's report. You won't find the information anywhere else."
Chris Jaeger
Sell More Weddings, Inc.
Internet Marketing For Wedding Professionals
"36 Ways to Grow Your E-Newsletter Subscriber List" is based on my own experience growing my e-newsletter, "The MarCom Writer." All the techniques I use to grow my list are contained in this guide.
How do you know if this guide will help you? The proof, they say, is in the pudding.
Last week I used Tip #2 -- which netted over 20 new subscribers over a two-day period (some of whom purchased this report).
Two months ago, Tip #9 generated a high-quality lead and a request for project quote.
Consistent use of Tip #34 has resulted in countless referrals plus two long-time readers becoming customers. Each one has generated thousands of dollars in business each year -- plus referrals within their respective companies.
While writing this copy, I received a call from someone in another state who was referred to me by a subscriber, and I "shook hands" on a project with a new customer who also came to me via a subscriber referral.
When you purchase, "36 Ways for Growing Your E-Newsletter Subscriber List," you get the common methods for growing your list - the tricks most people already know - plus the little known tips that most people overlook, such as:
- Using direct mail to increase subscriptions
- Press release boilerplate and article "bios"
- Archiving your newsletter issues to increase Web traffic
- Using incentives to get people to subscribe
- Developing an easy-to-use subscription form
- Writing articles for online publications.
- Coordinating your newsletter with today's new technologies, including RSS, blogs, and podcasts
"I downloaded your e-book the other day and found it chock full of some very savvy suggestions for getting more people to sign up for my newsletter. Some are common sense ideas that I hadn't thought of!"
Nancy Schnaars
Principal
Hallmark Communications, Inc.
So what do you get when you order, "36 Ways to Grow Your E-newsletter Subscriber List"?
- 36 tips for growing your e-newsletter list. These aren't "one-liner" tips. I give you detailed instructions and information.
- List of useful resources including e-newsletter experts you can consult on how to write better copy to keeping abreast of current email laws and trends.
- Additional tips on how to test your e-newsletter before you hit "send."
- 100% money-back guarantee.
ALL THIS FOR JUST $24.95!
When you complete the purchase process, you'll be automatically taken to a special Web page where you can download your e-book right away.
Sincerely,
Dianna Huff
E-book: 36 Ways to Grow Your E-Newsletter Subscriber List
Pages: 26
Price: $24.95
Format: Published in Adobe PDF (Portable Acrobat Format). If you don't have Acrobat Reader, you can download it here for free.
Guarantee: Try this book for 30 days. If you are not completely satisfied, I'll refund your full purchase price - no questions asked. |
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