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How to Get More Leads with Unique URLs in Print Ads

© Dianna Huff

Don't bury your URL with other contact information. Your prospect shouldn't have to scan four lines of type that includes your phone, fax, or sales e-mail.

Make your URL easy-to-read. Don't use a white font on a pale background or a font size that requires readers to hold the page next to their noses. On the same note, don't make readers hunt for it by listing it vertically up the side of the ad. You're trying to increase leads, not win an award for creativity.

Get more bang for your advertising buck by turning your ad into a direct response ad by offering readers a white paper, online demo, complimentary evaluation, or new brochure. Use a unique URL to direct them to the offer.

If you use a form to capture people's information, reduce the number that get "abandoned" by keeping the form short and simple. Don't scare prospects away by asking for too much information.