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The MarCom Strategist

Since 2000, Dianna has been writing her monthly newsletter, The MarCom Strategist (formerly The MarCom Writer). Based on real-life experiences drawn from working with dozens of B2B companies, The MarCom Strategist features lively articles about marketing communications, copywriting, and search engine optimization.

Each issue is features an article about B2B marcom topics such as:

  • Podcasting tips and tools
  • How to write email subject lines for BlackBerries
  • Developing a telemarketing call guide
Read the current issue here!   Archived issues back to December 2004!
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