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B-to-B Marketing Articles

Below are business-to-business marketing articles I've written, either for my newsletter, The MarCom Writer, or other B-to-B marketing publications. If you would like me to write an article for your publication, or if you want to reprint one of these articles, please call me at 603-382-8093.

Marketing Podcasts: Tap Your Inner Broadcaster

Five Tips for Ensuring Search Engines and People Find Your White Papers

Marketing Writing: Six Questions to Ask Before You Start Writing

Good to Great: Fun Tips For Improving Your Writing

Five Web Design Errors to Avoid

B2B SEO Copywriting: Five Tips for Developing Fresh Web Copy

How to Increase Traffic, Inquiries and Sales by Expanding the Services Area of Your Website

SEO Tip: Know the Basics of Search Engine Optimization

Online Marketing: Six Web Metrics You Must Understand

B2B Copywriting Tips: Crafting Effective Email Subject Lines

Increase Leads with Unique URLs

Direct Mail Tips from Alan Rosenspan

Use Benefits to Communicate Value in Sales and Marketing Collateral

B2B Copywriting Tip: Answer the Question "What's In It For Me?"

Why Marketing Messages Fall on Deaf Ears

The Power of Testimonials

Writing to Multiple Audiences

B2B Online Marketing: Why You Can't Ignore Blogs

Five Tips for Getting to Know Your Prospects

Does Your Web Site Have Curbside Appeal?

Five Tips for Building a High Quality E-List that Leads to Sales

Good Headlines or Sound Marketing Strategy?

Is Your Web Site Impeding Sales?

Increase E-newsletter Readership: Make It Easy to Subscribe

How to Be a Successful Copywriter -- Advice from John Forde

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