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B-to-B Marketing Articles

Below are business-to-business marketing articles I've written, either for my newsletter, The MarCom Writer, or other B-to-B marketing publications. If you would like me to write an article for your publication, or if you want to reprint one of these articles, please call me at 603-382-8093.

Marketing Podcasts: Tap Your Inner Broadcaster

Five Tips for Ensuring Search Engines and People Find Your White Papers

Marketing Writing: Six Questions to Ask Before You Start Writing

Good to Great: Fun Tips For Improving Your Writing

Five Web Design Errors to Avoid

B2B SEO Copywriting: Five Tips for Developing Fresh Web Copy

How to Increase Traffic, Inquiries and Sales by Expanding the Services Area of Your Website

SEO Tip: Know the Basics of Search Engine Optimization

Search Engine Marketing: Trends Could Make "Free" Search Meaningless

Online Marketing: Six Web Metrics You Must Understand

B2B Copywriting Tips: Crafting Effective Email Subject Lines

Track Print Campaigns with Unique URLs

Increase Leads with Unique URLs

Three Tips for Writing Effective B2B Direct Mail Copy

Direct Mail Tips from Alan Rosenspan

Use Benefits to Communicate Value in Sales and Marketing Collateral

B2B Copywriting Tip: Answer the Question "What's In It For Me?"

Why Marketing Messages Fall on Deaf Ears

The Power of Testimonials

Writing to Multiple Audiences

B2B Online Marketing: Why You Can't Ignore Blogs

Five Tips for Getting to Know Your Prospects

Does Your Web Site Have Curbside Appeal?

Five Tips for Building a High Quality E-List that Leads to Sales

Good Headlines or Sound Marketing Strategy?

Is Your Web Site Impeding Sales?

Increase E-newsletter Readership: Make It Easy to Subscribe

How to Be a Successful Copywriter -- Advice from John Forde