What makes Dianna Huff different from other marcom consultants and/or copywriters?

My focus is strictly marketing communications and SEO for B2B.

As you know, there's a lot of bad marketing out there. I don't want to add to it. When you initially call or email me with a question such as, “How much do you charge to write an e-newsletter?” I’m not going to immediately give you a quote.

Instead, I’m going to “pop the hood” by asking you lots of questions: What problem are you trying to address? Do you have a newsletter already? How is it going for you? Why are you looking for someone to help you with it? Do you have data – i.e. open and click through rates, new subscribers, bounce rates, etc. If you could make changes, what would you change? What’s your ultimate outcome for this newsletter?

The reason I don’t give quotes immediately is because I’ve found that companies often times need more than just “copywriting.” Instead, they need a B2B marketing communications (marcom) expert who understands marketing and sales, the Web, and the business-to-business marketplace – in other words, someone who can help achieve real results with a combination of proven marketing tactics and well-written copy.

My philosophy is that copywriting is more than just good headlines -- it's the strategy behind the copy that gets results.

Before I begin any project, I get to know you, your company, and your product by sitting down with you (via phone or face-to-face) to discuss your marketing goals and objectives, learn your key messages, and to gather source material.

I research your industry in order to understand issues and trends and read your Website and your competitors' sites. I also go through any data you have in order to determine how best to proceed with your project.

This prep work ensures that the resulting strategy and copy I provide meets your objectives -- and gets you results. It also means you get more than a “freelance copywriter.” You get a marketing partner who is well-prepared to help you succeed.

Are we a good fit?

Although I work with companies of all sizes – from Fortune 500s to one-person consulting firms – my sweet spot is working with small and mid-size businesses (SMBs) who need real marketing help due to limited staff resources. I currently work with SMBs across the U.S. and provide ongoing marketing help including SEO, consulting, and copywriting.

Whether you need search engine copywriting or someone to oversee your B2B e-newsletter from start to finish, I can help you. Simply give me a call at 603-382-8093 or send an e-mail to info@dhcommunications.com.