June 1st, 2007

Book Review: Getting Things Done by David Allen

Last month, I asked the readers of my MarCom Writer newsletter to take a survey. One question I asked my subscribers was to rate the challenges they face on a regular basis.

Over 68% of respondents stated “lack of resources — time, budget, staff” as their number one challenge.

This blew the other responses out of the water by over 50%!

I can’t help with the lack of budget or staff, but I can help with the time issue.

I know, because it’s my issue, too. Like many professionals, I juggle family responsibilities, running a business, two dogs, and volunteer activities. I’ve been on overwhelm for a long time.

That is, until I discovered the book, “Getting Things Done: The Art of Stress-Free Productivity” by David Allen.

If you’re already a David Allen fan, pat yourself on the back. For those of you who missed the book, read on.

I’ve tried reading other productivity and time management books, especially those geared toward writers. However, their main drawback is that they tell you how to write more.

They don’t tell you how to maintain your sanity when all hell is breaking loose, how to work more productively in fewer hours, or how to integrate your work and personal life.

Allen’s book delivers that secret sauce in spades.

Rather than give simple platitudes for organizing your life, Allen addresses how we process information as knowledge workers.

He understands that we have overflowing email inboxes, desks piled high with paper and unread magazines, stuffed file folders, phones ringing incessantly, and constant interruptions — oh, and the dog is sick, your husband missed his plane and won’t be home tonight, and your child needs schlepping to baseball practice.

I read his book because I saw myself on every page. It also helped that I read it in small doses each day; I started making changes only after I had read it through once.

What I like best about this book is that Allen gives you strategies for keeping track of everything in your life — whether it’s your upcoming family vacation or the budget meeting in two weeks.

His main message is that you must get information out of your head and into a system, where you can track action items.

Suffice to say, his book has changed how I work in the following ways:

1. My office is completely free of junk!

Allen advocates cleaning out your office — from bookshelves to your email inbox. I carted books to the library “Friends” sale, threw away bags of old stuff, and whittled my email inbox from 150+ messages down to 10.

Now that I have a clean office and a desk I can actually see, I’ve experienced newfound energy. I feel excited about my work again and bounce into my office every morning ready to start my day. It’s a wonderful feeling.

2. I can find information.

Allen recommends you buy a label maker and label all your project folders (and whatever else needs labeling). I was dubious, but Jessica Albon, another Allen fan, said, “Do it. You’ll love it.” She is absolutely right.

Before reading Allen’s book, I would constantly “lose” things because I had no real system for dealing with “pending” items.

After reading Allen’s book, I went through exactly how I work and what information I need every day. I now have neatly arranged file drawers with every project, both personal and professional, in labeled file folders, arranged alphabetically.

What a difference! I can’t believe how much time I’ve saved implementing this system.

(And for you Allen fans — I love my 43 files! How did I live without those?)

3. I can now see what needs to be done.

The best part of Allen’s system, however, is that I can see things from the 30,000 foot perspective. This last week, for example, I finally implemented a process I’ve had on my mental “to-do” list for four years.

Since I had my notes and ideas readily at hand (in a nicely labeled file folder which I found in less than a second in my file drawer), I implemented the system in under an hour. The time spent developing it will save me countless hours andd frustration in the future — plus help me grow my business.

If you’re on overwhelm, I highly recommend you read Allen’s book. Take your time and really absorb what he’s telling you. Then, go buy that labeler and some fresh file folders, and start making changes.

His system really works!

If you’re already an Allen fan, post your your comments about how his systems have changed your life!

(For the record, this article is also the main article for the June issue of my newsletter. I’ve also asked my readers to post their thoughts as well.)

About the author: Dianna Huff

A B2B web marketing expert, Dianna helps B2B companies grow through SEO, marketing writing, and social media. A frequent speaker, Dianna has been quoted in numerous blogs, books, and articles; her client list includes large and small B2B companies across the U.S. Follow her on Twitter @diannahuff. To receive her e-course on creating great B2B marketing content, subscribe to her e-newsletter, The MarCom Strategist.

May 11th, 2007

The New Rules of PR Book is Next on My Reading List

Do you like the new look of this blog? Jessica Albon, my blog and newsletter goddess, has been working on it all week.

We increased the line spacing to make it easier to read, changed a few other things here and there, and added a fun new plugin – Rob Miller’s Now Reading.

On the right sidebar you’ll see the books I recommend, the books I’m currently reading, and the books I plan on reading. Plus, I can add reviews, links to Amazon, etc. Neat plugin, yes?

As you can see, David Meerman Scott’s The New Rules of Marketing & PR is next on my list.

I added it because, like Paul Gillin’s The New Influencers, it’s a book I’ve been anticipating for months. (You can read my Amazon review of Paul’s book here.)

And, just in time, too, because David announced on his blog yesterday that I, and a bunch of other people (many of whom I recognize), have been included in his upcoming book and that our advanced copies are in the mail. 

Wow! Very exciting! Thanks, David! I’m thrilled!

Other featured bloggers and individuals include:

Adele Revella Buyer Persona Blog
Joe Wikert Publishing 2020 blog
Steve Johnson
David McInnis
Mark Levy
David Hamm
Mike Levin
Colin Delaney epolitics
Steve Goldstein Alacrablog
Todd Van Hoosear
George L Smyth Eclectic Mix
Mark Effinger
Michelle Manafy EContent magazine
Kevin Rose Diggnation
Grub Street Writers
Dave Armon
Britton Manasco
Jordan Behan
Nettie Hartsock
John Havens
John Blossom ContentBlogger
Larry Schwartz Newstex
Steve Smith
Melanie Surplice
Nate Wilcox
Ian Wilker
Cody Baker
Dianna Huff
Brian Carroll
Ken Doctor
Jonathan Kranz
Barry Graubart
Steve O’Keefe
Ted Demopoulos
Debbie Weil
Paul Gillin
Matt Lohman
Seth Godin
Rob O’ Regan
Steve Rubel Micro Persuasion
Paul Gillin
Joan Stewart The Publicity Hound
Glenn Nicholas Small Business Inspiration
Mac MacIntosh The B2B Sales Lead Expert
Jill Konrath Selling to Big Companies
Guy Kawasaki How to Change the World
Court Bovée and John Thill Business Communication Headline News
Grant D. Griffiths Kansas Family Law Blog
Robin Crumby The Melcrum Blog
Jim Peake My Success Gateway
Eli Singer Refreshing the Daily Grind
Duane Brown Imagination+Innovation
Scott Monty The Social Media Marketing Blog
Ian Lamont
Blog Campaigning
Rich at Copywrite Ink
John Lustina SEO Speedwagon
Adam Tinworth OneMan+HisBlog
Scott Clark Finding the Sweet Spot
Amanda Chapel Strumpette
Jennifer Veitenheimer reinventjen
Morty Schiller Wordrider
Matthias Hoffmann the power of news
Erin Caldwell’s PRblog
Ferrell Kramer Talking Communications
Anita Campbell Selling to Small Businesses
Rugjeff
Karl Ribas’ Search Engine Marketing Blog
Tony D. Baker Advanced Marketing Techniques
Tom Pick The WebMarketCentral Blog
Tina Lang-Stuart
Bryan Eisenberg Jeffrey Eisenberg Robert Gorell and the rest of the team at Grok Dot Com
Michele Miller WonderBranding
Publicity Ship Blog
The Media Slut
Brad Shorr Word Sell
Sasha Where Business Meets the Web
Ellee Seymour ProActivePR
Chris Kenton The Marketers’ Consortium
Paul Young Product Beautiful
By Ron Miller
Michael Morton
James D. Brausch
Janet Meiners Newspapergrl
Andrew B. Smith The New View From Object Towers
Cristian Mezei SeoPedia
Jim Nail Cymfony’s influence 2.0
Denise Wakeman and Patsi Krakoff The Blog Squad
Forward Blog
Ben Argov
Zane Safrit Duct Tape Marketing—Business Life
Will McInnes Online Marketing Guide
Robbin Steif LunaMetrics
Mike Boss
Marc Gunn Music Promo Blog
Nancy E. Schwartz Getting Attention
Kami Watson Huyse Communications Overtones
Todd Defren PR Squared
Michael Stelzner Writing White Papers
Dee Rambeau Adventures in Business Communications
Glenn Fannick Read Between the Mines
Owen Lystrup Into PR
Morgan McLintic
Mark Batterson Evotional
Jay Coffelt
John Richardson
Robin Good MasterNewMedia
Shel Israel Naked Conversations
Robert J. Ricci Son-of-a-Pitch
Mike Sigers Simplenomics
Dan Greenfield Bernaisesource
Brian Clark copyblogger
Lee Odden TopRank Online Marketing Blog
David Weinberger
Carson McComas
The FutureLab blog
John Bradley Jackson Be First Best or Different
Wired PR Works by Barbara Rozgonyi
Mark Goren Transmission
John Wall Ronin Marketer
MarketingProfs Daily Fix Blog
John Koetsier bizhack
Steve Kayser Cincom Smalltalk
Dale Wolf The Perfect Customer Experience
Eric Mattson Marketing Monger
Scott Sehlhorst Tyner Blain
Seeds of Growth blog
Hugo E. Martin
David Phillips leverwealth
Terry Affiliate Marketing Blog
Gavin Heaton Servant of Chaos
Mark White Better Business Blogging
Eric Eggertson Common Sense PR
Michelle Golden Golden Practices
Liz Strauss
Tony Valle Small Business Radio
Chris Heuer’s Idea Engine
David Evans The Progress Bar
Todd Andrlik The Power to Connect
The New PR Wiki
NewPR
Pelle Braendgaard Stake Ventures
Lisa Banks Search Engine Optimization Eblog
Chris Brown Branding & Marketing
Graeme Thickins Tech-Surf-Blog
Ardath Albee Marketing Interactions
Lauren Vargas Communicators Anonymous
Lori Smart Lemming
Dane Morgan
Jason Leister Computer Super Guy
Bill Trippe
Jason Eiseman Jason the Content Librarian
Reuben Steiger Millions of Us
Taran Rampersad Know Prose
John Richardson Success Begins Today
Valentin Pertsiya Brand Aid
Bill Belew Rising Sun of Nihon
Joe Beaulaurier An Ongoing Press Release
David Koopmans Business of Marketing and Branding
Chris Anderson The Long Tail
Roger C. Parker Design to Sell

 

About the author: Dianna Huff

A B2B web marketing expert, Dianna helps B2B companies grow through SEO, marketing writing, and social media. A frequent speaker, Dianna has been quoted in numerous blogs, books, and articles; her client list includes large and small B2B companies across the U.S. Follow her on Twitter @diannahuff. To receive her e-course on creating great B2B marketing content, subscribe to her e-newsletter, The MarCom Strategist.

March 20th, 2007

The Women Are Smarter (But You Knew That)

I used to work with a woman who loved the Grateful Dead. She attended their concerts whenever they played locally, and she knew the words to all their songs. Her favorite? “Man Smart (Woman Smarter).”

I had the chorus running through my head while reading Margaret Heffernan’s book, How She Does It: How Women Entrepreneurs Are Changing the Rules of Business Success.

This bit is from the dust jacket — it’s what got me to buy the book:

The numbers are staggering. Between 1997 and 2006, privately held businesses owned by women grew at three times the rate of all American privately held firms; women’s companies are creating jobs and growing profits at twice the rate of all firms and are responsible for more payroll than all the Fortune 500 companies combined.

Clearly, the model for business excellence is changing. What’s going on?

Heffernan decided to find out. Some of the things she discovered made me realize just how smart I really am — as are lots of other women business owners. Successful women entrepreneurs live by certain principles, including:

They don’t follow the rules — Women use their instinct and “gut” feelings and will start a business or follow through on an idea even when everyone else says they’re crazy or it can’t be done.

They don’t “command” – Women owned businesses are successful because women don’t follow the male model of top-down leadership. Instead, they collaborate.

They view companies as living organisms, not machines — YEAH! Let’s hear it for not working ungodly hours and putting family first.

Heffernan covers a few other principles as well. Suffice to say, this is a book men and women should read.

Men need to read it to see why women are leaving corporate life in droves in order to go to work for themselves (or other women).

Women — especially those of you who are considering starting your own business — should read it as an affirmation that yes, you are smart, capable, and marvelous. And, you have a very, very good chance of being incredibly successful.

About the author: Dianna Huff

A B2B web marketing expert, Dianna helps B2B companies grow through SEO, marketing writing, and social media. A frequent speaker, Dianna has been quoted in numerous blogs, books, and articles; her client list includes large and small B2B companies across the U.S. Follow her on Twitter @diannahuff. To receive her e-course on creating great B2B marketing content, subscribe to her e-newsletter, The MarCom Strategist.