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Buy evista online cheap, Network Solutions has been running a radio spot advertising $4.99 Websites, an ad that makes me want to scream.

I want to scream because I get so many calls from small business owners who are pulling out their hair. They're not getting any traffic, Buy evista without prescription, they can't find their site in Google, and no one is calling them.

Half the time it's because they've fallen prey to these sales pitches.

People, cheapest evista in the world, here is the simple truth: Go with a $4.99 Website and you'll get $4.99 worth of results.

Think about that for a minute. If you're a manufacturing company with over $1 million in revenues each year, you need to generate XX number of calls and emails to generate that $1 million (or more) year after year, buy evista online cheap.

People are online searching, Acquistare online evista, interacting, reading, emailing, chatting, ostaa halvalla evista, Tweeting, blogging, παραγγείλετε online evista, video watching, and Facebooking.

Doesn't it make sense to put your money where your customers are?

Yet I meet people all the time who will spend more money on a daily cup of coffee than they will developing a Website that attracts new customers.

Spending the equivalent of a Grande Iced Caramel Macchiato isn't going to get you a site that helps you generate $1 million in business -- or even a few hundred thousand, cheap generic evista.

That's because a $4.99 Website doesn't even begin to cover the costs associated with successfully marketing your business online, including:

1. Custom Web design Buy evista online cheap, -- The problem with using those templated, one-size-fits-all Websites offered by all-in-one "Web solutions providers" is that you end up with a a cheap ugly site that looks just like all the other businesses using that cheap ugly template. Buy evista delivery, Your business is unique and as such, your site should incorporate your brand, your message, and even your own photographs, evista discount.

Your Website is also your virtual storefront. I don't know about you, Montana MT Mont. , but when I'm out in the real world, I can tell instantly whether or not a business is doing well -- I just look at its store front. Either I want to walk in -- or I walk away.

Your Website is the same, buy evista online cheap. Don't scare people away with crappy design, cheap evista online legally.

For great design, you can call Rachel Cunliffe at Cre8d Design who specializes in WordPress, Comprar evista baratos, Jim Somers at Sonora DesignWorks, Matthew Nelson at Digital Marketing Frontier, or Mike Smith, a Web developer, acheter evista discount.

2. Search engine optimization -- Forget all the crap you've heard about putting keywords in a "meta tag." Google is constantly changing and adjusting to marketplace revolutions, Generic evista, including Twitter, Facebook, and video, and what was true yesterday isn't true today, comprar evista de descuento. Buy evista online cheap, If you want people to find your site in the search engines, you'll need to hire an SEO firm who knows what it's doing. You can call someone like me, or Jill Whalen at High Rankings, Generic evista, Andy Komack or Derek Edmond at Komarketing Associates, or Susan O'Neill at @Website Publicity. (I know all of these people and how they work and *highly* recommend them.)

3. Content, cheap evista online without prescription, content, content -- Your Website is a dynamic entity that needs to breathe and grow. Arizona AZ Ariz. , You help it grow by constantly creating new content: blogs, e-books, white papers, reports, Rabatt kaufen evista, guides, videos, Köpa rabatterade evista, podcasts, e-newsletters, articles, Webinars, acquistare a buon mercato evista, etc.

Ignore this step and you are hosed, buy evista online cheap. It's that simple. Koop korting evista, 4. Social media -- You use social media tools such as Facebook, Twitter, LinkedIn, North Dakota ND , Digg, YouTube, Cheap evista from canada, Google Buzz, etc. to alert your customers, fans, Washington WA Wash. , followers, influencers, Ordering evista online, and others that you have new content. Buy evista online cheap, These people pass your content on their fans, followers, influencers and others -- driving traffic and building links to your site.

Ignore this step -- and step #1 -- and your site will wither and die no matter how much great content you have.

5. Time -- Whether you do all of this yourself, hire an experienced online marketing person for your team or outsource it, marketing your Website takes time. Lots of time.

Web marketing is changing constantly, buy evista online cheap. Last year at this time we didn't have Google Buzz or Facebook's new "I like" feature. Matt Cutts hadn't yet said that Google is looking to see if sites have video -- and ranking them accordingly. Smart phones were cool but marketers didn't really see that mobile marketing is dramatically changing how we all approach the Web.

Sure, you can spend $4.99 and build yourself a cheap Website. But if had the same $4.99, I'd buy a cup of coffee and then sit down to write my resume -- because relying on a cheap Website to grow my business would essentially mean I'd be out of business.

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Buy evista cod, Adding a PDF, such as a brochure, white paper, or e-book, to a B2B Website makes sense: PDFs are relatively easy to download, they keep highly graphical information intact, and instead of coding a new page of content, you simply link to the file. Georgia GA Ga. , However, PDFs do have a few disadvantages, cheap evista no rx. Osta evista online, They're harder to optimize than straight HTML files. And, pharmacie evista bon marché, Comprar en línea evista, companies often post links to PDFs without supporting text. This means that PDFs often appear in the SERPs (search engine results pages) lacking proper a Title tag and a nice description that compels people to click the listing, order evista online cheap.

And, too, people hesitate to click a PDF link within the SERP, says Google's SEO master Matt Cutts in a March 14, 2010 interview with Eric Enge of StoneTemple, buy evista cod. Evista prices, A few things to note from the Cutts interview with regard to PDFs (and I note these because I often get these questions):

1. Yes, Hawaii HI , Order evista online, Google does index PDF files.

2, buy evista no rx. Massachusetts MA Mass. , Cutts doesn't address whether PDFs pass PageRank. Buy evista cod, 3. PDFs are not treated the same as HTML files, where to buy cheap evista. Buy evista overnight delivery, Cutts states that PDFs "are kind of like Flash in that they aren't a file format that's inherent and native to the web, but they can be very useful, Jotta evista verkossa. Buy evista online without prescription, In the same way that we [Google] try to find useful content within a Flash file, we try to find the useful content within a PDF file."

He goes on to add that "users don't always like being sent to a PDF, order evista online. Acheter evista discount, If you can make your content in a Web-Native format, such as pure HTML, köpa evista, Lowest price evista, that's often a little more useful to users than just a pure PDF file" (emphasis mine).

But it makes sense in certain cases to format information as a PDF -- especially something like an e-book, replied Enge, buy evista cod.

Cutts' response, buy evista cheap. Purchase evista online, "I think of PDF files as the last thing that people encounter, and users find it to be a little more work to open them, ordering evista overnight delivery. Illinois IL Ill. , People need to be mindful of how that can affect the user experience."

So how can you improve users' experience when they encounter PDFs on your B2B Website. Three very simple steps include:

1, South Dakota SD . Develop a landing page for each high-value PDF. Buy evista cod, Whether you're offering an e-book, white paper or report, develop a page for the content that includes a summary of the information people will find -- and include a link to this page on your home page, "Resources" page, press releases and blog posts. Kaufen evista, This will help increase downloads as the summary adds credibility and improves trust in your content.

If you're offering a number of reports or e-books on one page, the way Marketo does (and the way I do, too), be sure to include a brief blurb with each offering -- versus overwhelming people with a page of links.

2. Optimize the landing page. Be sure to include keyword-rich Title and meta tag information, a headline for the page, and your keywords in the summary. (And, don't forget the call-to-action!)

3, buy evista cod. Use the same report name across all platforms. I read a fair number of reports, white papers and e-books and one problem I often run into is that when I search for a piece of content by name, I can't find it.

When I hear of an interesting piece of content, for example, and a link isn't included to it, I will cut and paste the title directly into Google -- and am always surprised when I can't find the content. That's because the company calls the piece of content by one name within a social media context or a print ad and by another name on its Website.

When promoting your content, use the exact title of the piece when posting to social media, during interviews, on press releases, and within your Website. This makes it easy for people to find who search for it.

Here's an example of a ReachForce e-book landing page that includes a summary about the e-book as well as link to the PDF.

Related Content:

Blog post: A+ Ad Promoting a White Paper: D+ URL

Article: Five Tips for Ensuring Prospects Find Your B2B White Papers

Teleclass transcript / mp3 -- SEO for White Papers: How to ensure your white papers rank high on search engines, a teleclass I did with Mike Stelzner in 2007.

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Order evista without prescription, "Thanks to the Internet, buyers now know as much – if not more – about a company’s products and services than the company’s salespeople.

“This is because sales people are taught to sell features, evista ordine on-line. Comprar evista baratos, Buyers, on the other hand, ordering evista, Acheter evista, want to know how a company’s products / services will solve their business problems. Sales people often don’t understand their prospects’ businesses, evista farmacia a buon mercato, Cheap evista pills, so you end up with a real disconnect.”

So posits Ardath Albee, author of the new book, evista pills, Evista for sale, eMarketing Strategies for the Complex Sale (McGraw Hill, 2009), evista en ligne afin. Buy evista online legally, And it’s this disconnect that’s made it marketing’s job to nurture prospects – via online content.

Content, says Ardath, has to address people’s concerns – it has to be an “anchor for conversations to happen.”

It’s developing the strategy behind this content that is the basis for Ardath’s book, order evista without prescription. “Prospect demographics are no longer enough, evista cheap, Køb billige evista, ” says Ardath. “You have to know who your buyers are, Missouri MO Mo. , Texas TX Tex. , their challenges, their likes, Ohio OH , Buy evista delivery, and their dislikes. You have to figure out how these people will find your company online when they have no idea you exist.”

Ardath’s book gives you a solid grounding in how to use online content to help these buyers find your company and then engage with you – from developing the content strategy (including personas) to creating “contagious content” that ultimately results in sales, evista pedido en línea. παραγγείλετε online evista, What I like about this book is that Ardath incorporates traditional marketing strategy with the new reality of marketing online. Order evista without prescription, As she adroitly points out, the Internet has changed how we do business – not just because we’re all online searching for stuff, but because the Internet has put buyers in control of the sales process.

The book is filled with lots of practical advice on how to create the types of content that educates buyers as well as how to repurpose it (i.e, evista. Buy evista overnight delivery, a blog post becomes a white paper that becomes a Webinar that becomes a series of Tweets). And, online evista, Ordering evista pills, she explains how to tie your content marketing efforts back to the sales process using marketing automation tools.

Says Ardath, cheap evista online without prescription, Cheap evista overnight delivery, “I’m really enamored with marketing strategy, how to make it work and how to spread online content virally, evista online. I want to know how to get into buyers' heads and what makes them choose the next step in the buying process.

“What it comes down to, quite frankly, is about adding value and not talking about your products. The companies who do that via content will be successful.”

You can purchase eMarketing Strategies for the Complex Sale at Amazon. You can learn more about Ardath – and see how she uses content to engage prospects – by reading her Marketing Interactions Blog, following her on Twitter (@ardath421), or connecting with her on LinkedIn.

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Order cheap evista online, Having spent over five hours writing Web content changes into a Word doc in order to send to the client's Web designer, I realized that WordPress is one of those "best kept secrets" that businesses need to know.

Many people know of WordPress as being a blogging platform, buy evista online cheap, Buy evista no prescription, but few realize you can use it for your company Website as well. I've come up with 10 reasons why small business owners and marketers should consider a WordPress Website, order evista no rx. Louisiana LA , 1. It's easy to make changes -- Typos, buy evista, Pennsylvania PA Penn. , SEO tweaks, copy changes, order evista online without prescription, Evista prices, all are easy to do. Just open a page, make a change, and you're done, order cheap evista online. No more sending Word docs to designers or trying to do it yourself using complex programs such as Dreamweaver, Koop korting evista. Order evista online cheap, 2. You can find a plugin for just about anything -- Want breadcrumb navigation, evista without prescription. Buy cheap evista online, There's a plugin for that. Order cheap evista online, Want to allow people to view your most popular blog posts or retweet them. You can find plugins for those functions as well, φτηνές φαρμακείο evista. Acquistare a buon mercato evista, 3. You can incorporate your blog -- Instead of maintaining two sites, Minnesota MN Minn. , Acquistare online evista, you can add your blog to your Website and in the process, send all that really lovely traffic to one site, where to buy evista. Hawaii HI , Woot.

4, order cheap evista online. You can incorporate your newsletter -- One thing I struggled with for a long time is newsletter html redundancy, Maryland MD Md. . Evista online cheap, Not only did I have to produce code for the Constant Contact interface (xhmtl, to be exact) but I had to produce html code for the Website in order to archive each issue, αγοράζουν online evista. Virginia VA Va. , It was a total pain in the butt and cost money, too, buy evista c.o.d.. Indiana IN Ind. , Thanks to WordPress, I can now easily add each issue to my site and in the process, Rabatt kaufen evista, my newsletter archive page is updated automatically. Order cheap evista online, Even better, people can now leave comments on each issue versus having to email me.

5. You can make SEO tweaks on the fly -- Using the All in One SEO Pack plugin, it's really easy to develop Title and meta tags, plus the plugin tells you the character count of each. Previous to WordPress, I had to write my Title and meta tags in Word and then use the "word count" feature to determine the character count.

When you want to make minor changes to a tag, you open the page and make them. Presto, you're done, order cheap evista online.

6. It's easy to add new pages -- Once you have your Website template in place, it's super easy to make new pages and post them to to your site -- an important consideration now that we're all content creators / publishers.

7. It's easy to add video -- As Matt Cutts of Google stated, the search engine is looking to see if sites now incorporate video. Order cheap evista online, WordPress makes is very easy to add video clips.

8. Your site is smart-phone friendly -- WordPress sites render really well on iPhones, Android and other smart phone devices.

9. You save time -- Instead of back and forth, back and forth between multiple people over email, you can create a page in WordPress and have people view it and/or edit it in "Draft" mode.

10. You save money -- You can make lots of simple changes on your own in a quarter of the time. (For more advance changes, I do call on my WordPress designer. I also use him for help with plugins as some of them can get a little tricky.)

Can you think of other reasons why small business owners and marketers need a WordPress-enabled Website.

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You hear lots of excuses Buy estradiol no prescription, reasons why B2B companies can't participate in social media. Purchase estradiol online, One reason I hear frequently . , cheapest estradiol in the world. παραγγείλετε online estradiol, . "We're a B2B company."

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I recently stumbled across Rabbi Jon Spira-Savett, of Temple Beth Abraham in Nashua, New Hampshire, who is using social media to reach out to busy congregants, buy estradiol no prescription.

A little bit of back story: as with many organized religions, cheap estradiol no rx, Cheap estradiol tablets, Jewish congregations struggle to reach people who are very busy with work, kids, φτηνές φαρμακείο estradiol, Estradiol discount, etc. Education and learning is the lifeblood of Judaism -- but getting people to temple on Saturdays, ordering estradiol pills, Estradiol online kopen, when kids have their athletic events and other activities, is difficult (even more so when parents of pre-teen kids have to schlep them to Hebrew school on Sunday mornings -- who wants to blow off two weekend mornings at temple?), kopen goedkope estradiol. Generic estradiol, Instead of making people feel guilty about not attending temple, or banging his head trying to develop "innovative" programming designed to get people in the door, buy generic estradiol, αγοράσετε estradiol έκπτωση, Rabbi Jon has developed a series of weekly blog posts and monthly podcasts to reach people where they congregate -- online. Think about what this outreach does:

It helps congregants feel connected to the temple, Rhode Island RI R.I. , Order estradiol pills, the Rabbi and the community and instead of a full meal, it gives people "bites" that they can consume in between dealing with kids and work, cheap estradiol pills. Buy estradiol no prescription, It helps those people shopping for a new temple to get to know Rabbi Jon and his philosophies before they even set foot in the door. Comprar en línea estradiol, Even better, however, it helps draw people back into the temple -- for holidays, for events, and for Saturday services. Why is that. Because people feel engaged and connected.

Think about how you can use social media to help prospects and customers feel connected with your company.

Instead of saying, "We're traditional," use social media to become a little bit untraditional, the way Infor is doing with its "Big ERP" campaign.

Instead of saying, "Our products don't lend themselves to social media," look for ways to educate people about your industry and help solve their challenges / problems through information-rich content, buy estradiol no prescription.

Instead of worrying about ROI, start engaging your prospects. Use social media to meet people where they congregate -- online. -- and get to know them. Offer them the content they need to make purchasing decisions, answer their questions, and introduce them to others in your network.

Once they feel engaged and connected with you and your company, they have a much higher chance of becoming long-term customers.

Related content:

B2B Social Media Strategies for Small Business: Get Your Feet Wet

Grasshopper Engages People in Order to Build a Global Brand

Social Media: It's About Engagement, Not Page Views.

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GlobalSpec recently published its latest survey report: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers' Buying Process Buy estradiol cod, .

The 17-page report covers ground most marketers (should) already know regarding the four stages of the B2B buy cycle: Needs Awareness, billiga estradiol apotek, Acheter estradiol bon marché, Research, Comparison and Consideration, ordering estradiol without prescription, Montana MT Mont. , and Procurement.

Buyers in each stage use various sources to find the information they need to make purchasing decisions, cheap estradiol no prescription, Billig estradiol apotek, including supplier Websites, print catalogs, αγοράζουν online estradiol, Estradiol online cheap, trade publications, tradeshows, buy estradiol online, Buy estradiol delivery, and of course search engines and social media.

In fact, buy estradiol from canada, αγοράσετε estradiol, a whopping 69% of survey respondents indicated they use social media (defined as Twitter, Facebook, købe estradiol online, Order estradiol online, and LinkedIn) to find information in the "Needs Awareness and Research" phase while 60% use blogs and 55% use search engines.

Even more important for B2B marketers, Michigan MI Mich. , Kaufen estradiol, 33% of respondents indicated that supplier Websites and catalogs are the most important information sources by the time the "buyer reaches the Procurement stage."

While it's easy to read into the survey results that traditional marketing tactics no longer work or that marketers should move all marketing activities to social media, the exact opposite is true: Buyers need to be exposed to your company and its products / services before they know they need you, kjøpe estradiol online.

This means that you must engage in a long-term strategic marketing campaign that includes tradeshows, direct mail, e-newsletters, social media, and industry portal Websites, Webinars etc, buy estradiol cod. Mississippi MS Miss. , -- on a continual basis. As the GlobalSpec survey authors point out:

From the beginning of the buy cycle to the end, Rabatt kaufen estradiol, Osta alennus estradiol, the supplier that is eventually selected is exposed to the buyer many times. The company may have first become visible through an Internet search, köpa rabatterade estradiol, Order estradiol, or exposure to its online catalog, or a banner ad on an industrial site, Minnesota MN Minn. , Billig kaufen estradiol, or any number of ways. A marketer may not always know what specific exposure initiated the process that culminated in a sale.

In fact, ordering estradiol from canada, the survey goes on to say, 62% of respondents type company names they know into a search box versus typing the URL directly as it saves time and reduces error (this is very true for how I search). Buy estradiol cod, What matters in the end, however, is that in order to make a buyer's "short list," you must ensure your company and its content get found by potential buyers.

During the initial Research phase, 42% of buyers evaluate four or more suppliers but as buyers move toward the Procurement stage, only 26% get quotes from those four suppliers -- meaning 74% go with fewer suppliers.

Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer.

So, what does this mean for small and mid-sized B2B companies.

1. Continually add new content to your site that helps buyers at all stages of the buy cycle make purchasing decisions and that educates them about how you'll help solve their problems / challenges, buy estradiol cod.

2. Optimize this content -- and push it out via social media and other tactics -- so that buyers can find it no matter where they are (i.e. using search engines or lurking on LinkedIn) as well as driving them back to your site.

3. Develop methods for keeping your company top of mind Buy estradiol cod, for not-yet-ready-to-buy prospects, including Webinars, e-newsletters and other methods.

4. Ask your prospects what kind of information they need to make purchasing decisions -- and then give it to them.

5. Rinse, repeat.

Related posts:

• Your B2B Small Business Website is Not a Brochure
• Is Your Website a Small Town or a Thriving Metropolis?
• Leads from Websites Best B2B Lead Gen Tactic

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The print ad at the right, which ran in today's Wall Street Journal, caught my eye due to its use of color and the "Boss Tweed"-like graphic. And, I love the headline. "Don't Know What Big ERP's Complicated Technology Can Do For You? Don't Worry, Neither Does Big ERP." Ha! I also like that the ad comes with a targeted URL that relates to the ad copy: DownWithBigERP.com. When you click on the URL, you get taken to a landing page filled with "we, we, we" jargon. Love it! The landing page then burns away to Infor's site -- the company offering alternative CRM/ERP software. Of course, I immediately looked for the Twitter icon so that I could follow them, and there it was, right at the top of the page. (Screen name is @infor. I'm now following the company.) A brief glance at the corporate site shows that it includes content, such as video, designed to engage people (the way David Meerman Scott talks about in an interview with Steve Woods of Eloqua). You often hear that social media isn't for B2B or that traditional marketing methods no longer work. Infor is a great example of how to drive leads to a microsite through an engaging print ad, and then keep them on your site with engaging content. And, if you're not quite ready to work with Infor, you can follow them on Facebook, LinkedIn, and Twitter. Five stars!

I hear this phrase frequently: "Our Website is our brochure." As a B2B marketer who helps companies get new business through an effective Web presence, it drives me insane. Why? A Website and a brochure are two completely different animals. --> A brochure is static -- Once it's printed or saved as a PDF, it doesn’t change. --> A brochure presents information in a linear fashion -- You read it left to right, top to bottom and page to page. --> A brochure's content usually is limited -- Typically brochures contain information about products, services and the company itself. --> A brochure's shelf-life is limited -- Often, a brochure is out of date the moment the ink has dried. A Website, on the other hand is dynamic, allowing you to update information as needed. A Website allows you to incorporate all kinds of elements -- text, images, video and sound -- to help you better communicate your message AND make offers designed to generate leads, subscriptions to e-newsletters, requests for demos and attendance at webinars and in-person events. PLUS a Website provides the kind of information usually found in a brochure -- that is, information about your products or services and company. Most important, Website content isn’t linear -- a key difference between Websites and brochures and one many small business owners and/or marketers just do not "get." Due to search engines and links found on other Websites, site visitors start their perusal of a Website where a searched term or phrase was found, or where an inbound link led to -- rather than the home page. (Read that sentence again.) And, Website visitors follow navigation, text links or buttons on a page to get where they want to go, rather than following a page left to right, top to bottom and page to page like a brochure. In short, prospects and customers interact with a Website in ways they cannot with a brochure. So what can you do to ensure your Website isn't a static online brochure that does nothing for you? 1. Optimize it for search. I got a call one day from a small business owner. In the last two years he had gone from being a thriving business to barely making enough to buy groceries. He lacked a Website but argued he didn't need one as all of his business came via word of mouth. I told him to type his key search phrase into Google and tell me what came up. Silence. "You still there?" I asked. "Yes." "What's wrong?" "I'm looking at a page that lists all of my competitors. I guess that's where all my business went." To remain in business, you must, must, must optimize your site for search engines so that your prospects can find it when searching. Period. 2. Develop content on a regular basis. The "online brochure" mindset carries over to how small business owners view the site -- basically, they develop the site, get it online, and then forget about it. To get traffic to your site -- and to better sell your services / expertise / products -- you must create new content on a regular basis. Most people groan when I say this. The expense! The time! But we sell widgets! Here is a simple plan for developing fresh content on a regular basis: --> Publish a monthly e-newsletter and archive each issue on your site (do not archive it on the site of your email service provider -- this defeats the purpose). Two people that I know do this well -- Jill Whalen, who publishes the High Rankings Advisor newsletter, and Michael Katz, who publishes the E-Newsletter on E-Newsletters newsletter. Twelve e-newsletter issues a year equals twelve new pages of content each year -- content you can also optimize for search. --> Develop three white papers, reports, or e-books (or combo thereof) -- Consider a "top mistakes" e-book. Survey your newsletter readership and generate some kind of industry report. Analyze the different options available to those in your industry regarding software, hardware, etc., and present an unbiased report. Once you have your content ready, develop dedicated optimized landing pages for each piece so that people can easily find the content and download it. --> Write three case studies -- Case studies deliver a double marketing punch: they let you show prospective customers how your company can solve their challenges PLUS you get to add three new pages of optimized *high value* content to your site. (For other reasons why case studies work well, read this interview Forbes did of me about B2B case studies.) Follow this plan and at the end of the year, you'll have 18 pages of new Web content. You'll also see a corresponding increase in traffic as people begin linking to your content, writing about it, and downloading it. Your pipeline will begin to fill as those searching online for your products and services find your content, click over to your site and then call and email you. 3. Market the hell out of your site. When I recommended to a small business owner that it wasn't enough that she build a site, she had to market it, too, she looked at me with a puzzled expression. "What do you mean?" she asked. What I mean is that you have to build roads or paths to your Website using a number of different methods, including (but not limited to!):

Posting comments on blogs Getting involved in social media Creating content others link to and write about Developing offers people download Hosting online events such as Webinars Developing online profiles at places like LinkedIn or Google Writing articles for online publications

Furiously taking notes, the small business owner said, "Wow! No one ever told me this before. Thank you!" Now you can see why I go crazy when small business owners tell me their Website is their "online brochure." It most definitely is not!