Buy cheap prometrium online, My lucky duck son got an iPhone 4 for his birthday and the day it arrived, a friend of our family eagerly asked if he could "FaceTime" us. (See Apple's YouTube channel for some pretty cool video.)

After participating in the call, where to buy cheap prometrium, Cheap prometrium pills, all I can say is "Coooool." Real time video calling -- an activity we've seen in futuristic movies and George Jetson cartoons -- is here.

It took only a few seconds for me to grasp the marketing implications, For prometrium online, Idaho ID , and what I predict is that FaceTime or applications like it will totally and irrevocably change marketing.

Right now I regularly receive calls from really dumb telemarketers who work for clueless companies, cheap prometrium overnight delivery. Ordering prometrium no prescription, These people call me pitching products and services . , buy cheap prometrium online. , billig prometrium apotek. Georgia GA Ga. , yet they have no idea who I am (something social media is supposed to solve).

I even had one telemarketer from a major company ask me, köpa prometrium, South Carolina SC S.C. , "So what exactly do you do anyway?" after pitching some kind of business product at me.

A simple two-second Internet search would have given her links to my Website, kjøpe billig prometrium, Price of prometrium, my blog, my Google, prometrium without prescription, Kaufen prometrium, LinkedIn and Twitter profiles, and some of the articles I've written, buy prometrium c.o.d.. Buy cheap prometrium online, Once marketers start using video calls to reach prospects, however, things will start getting nasty. Prometrium generic, Granted, relatively few people have an iPhone 4, order prometrium from canada. Prometrium sale, However, given the rate of technological advances, Hawaii HI , Ordering prometrium online legally, video calls will be commonplace in a few years. FaceTime will migrate from iPhones to iPads and other smart mobile devices, Ohio OH . Maryland MD Md. , Say I'm reading the Wall Street Journal on my iPad over breakfast and in comes a FaceTime call from a telemarketer trying to sell me something and like most telemarketers, he has no clue who I am, Koop korting prometrium.

Can you imagine the amount of ill-will this company will have created with one simple call, buy cheap prometrium online. Comprare prometrium, Forget negative Tweets -- let's talk about posting actual dumb FaceTime marketing calls on YouTube, Facebook, acheter prometrium bon marché, and blogs.

As marketers, myself included, we talk about how social media will help us get to know our customers / prospects -- even as they get to know us.

Although you the marketer have "joined the conversation" and work hard to not use social media to push you-focused content, lots of other companies / marketers / consultants use social media as another one-to-many broadcast medium.

Just witness the number of self-serving DMs you receive when you follow people, the self-promotional spam posts on LinkedIn Groups, and the companies that use blogs and social media to push press releases and other corporate dreck. Buy cheap prometrium online, FaceTime and apps like it will change this scenario.

FaceTime, I predict, will force companies and organizations to really think about how they market to people and what they want to accomplish -- or face extreme opposition and blowback.

This is already happening with social media as evidenced when the moderator of the Nestle Facebook page talked smack with its Fans -- an event that became fodder for major online media pundents. (See Michelle Tripp's excellent write-up about how this went down.)

What do you think. Will marketers abuse FaceTime the way they've abused social media, direct mail, and the telephone. Or will it force them to change their ways.

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Order dostinex online cheap, In the last month or so I've written a few blog posts for other blogs -- original content that you won't find on this blog. Cheapest dostinex, I've included links to this content below.

Content Marketing Institute
One question I'm asked frequently is how to to generate ideas for Web content, lowest price dostinex. Osta alennus dostinex, I've written frequently about this topic, see here and here, Virginia VA Va. . North Carolina NC N.C. , One tactic I haven't talked about, but use all the time when dealing with clients, kjøpe dostinex online, Dostinex pedido en línea, is trolling through Web analytics keyword reports.

You can learn more about the nuggets of gold you can find in your own reports by reading, "How to Find Content Ideas in Your Web Analytics Reports."

Be sure to check out the rest of the blog -- you'll find some really great content and ideas, order dostinex online cheap.

NetLine's Blog Notions Marketers Blog
Do you think small businesses can still effectively do their own marketing, buy cheap dostinex. Buy dostinex cheap, I don't -- and I explain why in my article, "DIY Marketing No Longer Cuts the Mustard."

I also wrote "Is Your Website Short on Content and Long on 'Blah'?" where I discuss how to answer the unspoken questions posed by site visitors, dostinex no prescription. Farmacia dostinex baratos, The Wealthy Freelancer Blog
For this blog I've written two parts of a three-part article on Web marketing for freelancers and consultants. Check out "Three Penny-Wise, cheap dostinex pills, Buy dostinex without prescription, Pound Foolish Marketing Mistakes" and "Three Tips for Developing a Kick-Butt Website on a Budget."

The Wealthy Freelancer is a fabulous site full of great content on how to create a thriving freelance business AND have a life, too, αγοράζουν φτηνά dostinex. Billiga dostinex apotek, Also be sure to check out my other blog -- The Profitable Consultant. During the month of June I challenged myself to work on my own marketing one hour a day, purchase dostinex. Tennessee TN Tenn. , Obviously it paid off. :-), Massachusetts MA Mass. . Kopen goedkope dostinex. Cheap dostinex from canada. Buy dostinex pills. Dostinex ordine on-line. Minnesota MN Minn. . Cheap dostinex. Dostinex for sale.

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Buy dostinex c.o.d., I get lots of email from people asking if they can write guest blog posts for me. If the request fits my audience, acquistare online dostinex, Dostinex online cheap, I do reply to people -- but they never respond back.

Marc Gordon, Maryland MD Md. , Utah UT , who does a video blog, is one of the people who emailed me about doing a video blog post, Køb discount dostinex, Dostinex online stores, which I found intriguing.

Instead of writing about marketing, dostinex c.o.d., Vermont VT Vt. , Marc talks about it at his blog,
marctv.net, Alaska AK . Washington WA Wash. , He's getting about 50,000 views per video these days, ordering dostinex pills, Cheap dostinex no rx, so I'm thrilled to feature him here on my blog.

I love how he took my blog post about Intuit and made it into a pretty cool marketing lesson, För dostinex online. Dostinex prescription, Now you can see the power of video -- and now I see I need to go buy a Flip.

Marc, dostinex generic, Connecticut CT Conn. , thanks for the great video and guest blog post -- I love it.

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I deleted my Facebook profile Buy dostinex no prescription, months ago because I don't trust the company or how it handles people's personal data. Buy dostinex no rx, My entire business life is online and it made me uncomfortable to add my personal life to the mix.

And too, Alaska AK , Ordering dostinex no prescription, I'm not egotistical enough to think you all care when I'm at the gym or what kind of Jane Austen heroine I'd be based on some personality test (for the record, I love Elizabeth Bennett, dostinex without a prescription, Massachusetts MA Mass. , but then again, who doesn't?), Tennessee TN Tenn. . Connecticut CT Conn. , HOWEVER. So many companies ask me about Facebook and how to use it for business, dostinex for sale, Buy dostinex online legally, that I realized I had to bite the bullet and get back into it. So I made a compromise: I'm not accepting any Friend requests and am instead focusing on building a Fan page, buy dostinex no prescription.

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If you have a great example of a B2B Fan page, post it in the comments below and/or add it to my DH Communications Fan Page Wall, buy dostinex online cheap. Halvalla dostinex apteekki, If you have ideas on how B2B companies should or should not use Fan pages, let me know that, ordering dostinex pills, Buy dostinex online, too.

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Buy evista online cheap, Network Solutions has been running a radio spot advertising $4.99 Websites, an ad that makes me want to scream.

I want to scream because I get so many calls from small business owners who are pulling out their hair. They're not getting any traffic, Buy evista without prescription, they can't find their site in Google, and no one is calling them.

Half the time it's because they've fallen prey to these sales pitches.

People, cheapest evista in the world, here is the simple truth: Go with a $4.99 Website and you'll get $4.99 worth of results.

Think about that for a minute. If you're a manufacturing company with over $1 million in revenues each year, you need to generate XX number of calls and emails to generate that $1 million (or more) year after year, buy evista online cheap.

People are online searching, Acquistare online evista, interacting, reading, emailing, chatting, ostaa halvalla evista, Tweeting, blogging, παραγγείλετε online evista, video watching, and Facebooking.

Doesn't it make sense to put your money where your customers are?

Yet I meet people all the time who will spend more money on a daily cup of coffee than they will developing a Website that attracts new customers.

Spending the equivalent of a Grande Iced Caramel Macchiato isn't going to get you a site that helps you generate $1 million in business -- or even a few hundred thousand, cheap generic evista.

That's because a $4.99 Website doesn't even begin to cover the costs associated with successfully marketing your business online, including:

1. Custom Web design Buy evista online cheap, -- The problem with using those templated, one-size-fits-all Websites offered by all-in-one "Web solutions providers" is that you end up with a a cheap ugly site that looks just like all the other businesses using that cheap ugly template. Buy evista delivery, Your business is unique and as such, your site should incorporate your brand, your message, and even your own photographs, evista discount.

Your Website is also your virtual storefront. I don't know about you, Montana MT Mont. , but when I'm out in the real world, I can tell instantly whether or not a business is doing well -- I just look at its store front. Either I want to walk in -- or I walk away.

Your Website is the same, buy evista online cheap. Don't scare people away with crappy design, cheap evista online legally.

For great design, you can call Rachel Cunliffe at Cre8d Design who specializes in WordPress, Comprar evista baratos, Jim Somers at Sonora DesignWorks, Matthew Nelson at Digital Marketing Frontier, or Mike Smith, a Web developer, acheter evista discount.

2. Search engine optimization -- Forget all the crap you've heard about putting keywords in a "meta tag." Google is constantly changing and adjusting to marketplace revolutions, Generic evista, including Twitter, Facebook, and video, and what was true yesterday isn't true today, comprar evista de descuento. Buy evista online cheap, If you want people to find your site in the search engines, you'll need to hire an SEO firm who knows what it's doing. You can call someone like me, or Jill Whalen at High Rankings, Generic evista, Andy Komack or Derek Edmond at Komarketing Associates, or Susan O'Neill at @Website Publicity. (I know all of these people and how they work and *highly* recommend them.)

3. Content, cheap evista online without prescription, content, content -- Your Website is a dynamic entity that needs to breathe and grow. Arizona AZ Ariz. , You help it grow by constantly creating new content: blogs, e-books, white papers, reports, Rabatt kaufen evista, guides, videos, Köpa rabatterade evista, podcasts, e-newsletters, articles, Webinars, acquistare a buon mercato evista, etc.

Ignore this step and you are hosed, buy evista online cheap. It's that simple. Koop korting evista, 4. Social media -- You use social media tools such as Facebook, Twitter, LinkedIn, North Dakota ND , Digg, YouTube, Cheap evista from canada, Google Buzz, etc. to alert your customers, fans, Washington WA Wash. , followers, influencers, Ordering evista online, and others that you have new content. Buy evista online cheap, These people pass your content on their fans, followers, influencers and others -- driving traffic and building links to your site.

Ignore this step -- and step #1 -- and your site will wither and die no matter how much great content you have.

5. Time -- Whether you do all of this yourself, hire an experienced online marketing person for your team or outsource it, marketing your Website takes time. Lots of time.

Web marketing is changing constantly, buy evista online cheap. Last year at this time we didn't have Google Buzz or Facebook's new "I like" feature. Matt Cutts hadn't yet said that Google is looking to see if sites have video -- and ranking them accordingly. Smart phones were cool but marketers didn't really see that mobile marketing is dramatically changing how we all approach the Web.

Sure, you can spend $4.99 and build yourself a cheap Website. But if had the same $4.99, I'd buy a cup of coffee and then sit down to write my resume -- because relying on a cheap Website to grow my business would essentially mean I'd be out of business.

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In a December 2009 CNN article Buy evista c.o.d., , Pete Cashmore, CEO of Mashable, stated that content curation would be one of the top Web trends to watch in 2010.

"The Web's biggest challenge of recent years, buy cheap evista, Mississippi MS Miss. , " Cashmore, states, Alaska AK , Cheap evista tablets, "is that content creation is outpacing our ability to consume it: 'Information overload' has become an increasingly common complaint."

Indeed, if you're like me, evista generic, Cheapest evista in the world, you read a dozen or more blogs, you follow hundreds of people on Twitter, ordering evista online, Where to buy cheap evista, and you participate on LinkedIn and/or Facebook. In addition, order evista pills, Billiga evista apotek, you may read books, newspapers, comprar evista, Köpa rabatterade evista, and magazines.

I have some days where I feel like my brain is so crammed with information that I can't squeeze in another fact, bestill evista online. Osta alennus evista, Yet, to be successful online, comprare evista sconto, För evista online, B2B companies must continually create new content and constantly promote content others produce.

HiveFire is a new company that offers an automated content curation service -- and they just produced their first e-book: Content Curation: Taming the Flood in B2B Social Media, evista pharmacy. Cheapest evista online, The e-book outlines three steps for successful content curation:

• Identify -- Search and filter information


• Organize -- Tag, summarize and rank content


• Share -- Publish information consistently and frequently

The e-book authors also explain why B2B needs to pay attention to and practice consistent content curation coupled with content creation:

You draw prospects in with third-party curated content and then expose these people to your ideas via your original content, comprar en línea evista. Comprar evista de descuento, You do this through blogs, e-newsletters, New York NY N.Y. , Köpa evista online, a Learning Center, Webinars, evista discount, Buy evista, etc.

The e-book is available via free download -- meaning you don't have to register for it. Read it and pass it on, District of Columbia DC D.C. .

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Order cheap evista online, Having spent over five hours writing Web content changes into a Word doc in order to send to the client's Web designer, I realized that WordPress is one of those "best kept secrets" that businesses need to know.

Many people know of WordPress as being a blogging platform, buy evista online cheap, Buy evista no prescription, but few realize you can use it for your company Website as well. I've come up with 10 reasons why small business owners and marketers should consider a WordPress Website, order evista no rx. Louisiana LA , 1. It's easy to make changes -- Typos, buy evista, Pennsylvania PA Penn. , SEO tweaks, copy changes, order evista online without prescription, Evista prices, all are easy to do. Just open a page, make a change, and you're done, order cheap evista online. No more sending Word docs to designers or trying to do it yourself using complex programs such as Dreamweaver, Koop korting evista. Order evista online cheap, 2. You can find a plugin for just about anything -- Want breadcrumb navigation, evista without prescription. Buy cheap evista online, There's a plugin for that. Order cheap evista online, Want to allow people to view your most popular blog posts or retweet them. You can find plugins for those functions as well, φτηνές φαρμακείο evista. Acquistare a buon mercato evista, 3. You can incorporate your blog -- Instead of maintaining two sites, Minnesota MN Minn. , Acquistare online evista, you can add your blog to your Website and in the process, send all that really lovely traffic to one site, where to buy evista. Hawaii HI , Woot.

4, order cheap evista online. You can incorporate your newsletter -- One thing I struggled with for a long time is newsletter html redundancy, Maryland MD Md. . Evista online cheap, Not only did I have to produce code for the Constant Contact interface (xhmtl, to be exact) but I had to produce html code for the Website in order to archive each issue, αγοράζουν online evista. Virginia VA Va. , It was a total pain in the butt and cost money, too, buy evista c.o.d.. Indiana IN Ind. , Thanks to WordPress, I can now easily add each issue to my site and in the process, Rabatt kaufen evista, my newsletter archive page is updated automatically. Order cheap evista online, Even better, people can now leave comments on each issue versus having to email me.

5. You can make SEO tweaks on the fly -- Using the All in One SEO Pack plugin, it's really easy to develop Title and meta tags, plus the plugin tells you the character count of each. Previous to WordPress, I had to write my Title and meta tags in Word and then use the "word count" feature to determine the character count.

When you want to make minor changes to a tag, you open the page and make them. Presto, you're done, order cheap evista online.

6. It's easy to add new pages -- Once you have your Website template in place, it's super easy to make new pages and post them to to your site -- an important consideration now that we're all content creators / publishers.

7. It's easy to add video -- As Matt Cutts of Google stated, the search engine is looking to see if sites now incorporate video. Order cheap evista online, WordPress makes is very easy to add video clips.

8. Your site is smart-phone friendly -- WordPress sites render really well on iPhones, Android and other smart phone devices.

9. You save time -- Instead of back and forth, back and forth between multiple people over email, you can create a page in WordPress and have people view it and/or edit it in "Draft" mode.

10. You save money -- You can make lots of simple changes on your own in a quarter of the time. (For more advance changes, I do call on my WordPress designer. I also use him for help with plugins as some of them can get a little tricky.)

Can you think of other reasons why small business owners and marketers need a WordPress-enabled Website.

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GlobalSpec recently published its latest survey report: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers' Buying Process Buy estradiol cod, .

The 17-page report covers ground most marketers (should) already know regarding the four stages of the B2B buy cycle: Needs Awareness, billiga estradiol apotek, Acheter estradiol bon marché, Research, Comparison and Consideration, ordering estradiol without prescription, Montana MT Mont. , and Procurement.

Buyers in each stage use various sources to find the information they need to make purchasing decisions, cheap estradiol no prescription, Billig estradiol apotek, including supplier Websites, print catalogs, αγοράζουν online estradiol, Estradiol online cheap, trade publications, tradeshows, buy estradiol online, Buy estradiol delivery, and of course search engines and social media.

In fact, buy estradiol from canada, αγοράσετε estradiol, a whopping 69% of survey respondents indicated they use social media (defined as Twitter, Facebook, købe estradiol online, Order estradiol online, and LinkedIn) to find information in the "Needs Awareness and Research" phase while 60% use blogs and 55% use search engines.

Even more important for B2B marketers, Michigan MI Mich. , Kaufen estradiol, 33% of respondents indicated that supplier Websites and catalogs are the most important information sources by the time the "buyer reaches the Procurement stage."

While it's easy to read into the survey results that traditional marketing tactics no longer work or that marketers should move all marketing activities to social media, the exact opposite is true: Buyers need to be exposed to your company and its products / services before they know they need you, kjøpe estradiol online.

This means that you must engage in a long-term strategic marketing campaign that includes tradeshows, direct mail, e-newsletters, social media, and industry portal Websites, Webinars etc, buy estradiol cod. Mississippi MS Miss. , -- on a continual basis. As the GlobalSpec survey authors point out:

From the beginning of the buy cycle to the end, Rabatt kaufen estradiol, Osta alennus estradiol, the supplier that is eventually selected is exposed to the buyer many times. The company may have first become visible through an Internet search, köpa rabatterade estradiol, Order estradiol, or exposure to its online catalog, or a banner ad on an industrial site, Minnesota MN Minn. , Billig kaufen estradiol, or any number of ways. A marketer may not always know what specific exposure initiated the process that culminated in a sale.

In fact, ordering estradiol from canada, the survey goes on to say, 62% of respondents type company names they know into a search box versus typing the URL directly as it saves time and reduces error (this is very true for how I search). Buy estradiol cod, What matters in the end, however, is that in order to make a buyer's "short list," you must ensure your company and its content get found by potential buyers.

During the initial Research phase, 42% of buyers evaluate four or more suppliers but as buyers move toward the Procurement stage, only 26% get quotes from those four suppliers -- meaning 74% go with fewer suppliers.

Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer.

So, what does this mean for small and mid-sized B2B companies.

1. Continually add new content to your site that helps buyers at all stages of the buy cycle make purchasing decisions and that educates them about how you'll help solve their problems / challenges, buy estradiol cod.

2. Optimize this content -- and push it out via social media and other tactics -- so that buyers can find it no matter where they are (i.e. using search engines or lurking on LinkedIn) as well as driving them back to your site.

3. Develop methods for keeping your company top of mind Buy estradiol cod, for not-yet-ready-to-buy prospects, including Webinars, e-newsletters and other methods.

4. Ask your prospects what kind of information they need to make purchasing decisions -- and then give it to them.

5. Rinse, repeat.

Related posts:

• Your B2B Small Business Website is Not a Brochure
• Is Your Website a Small Town or a Thriving Metropolis?
• Leads from Websites Best B2B Lead Gen Tactic

.

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Joe Pulizzi of the Junta42 blog published his third annual 2010 Content Marketing Spending Survey. (Registration for this survey is free.) One question the survey addressed: "Products deemed important to know about in order to execute marketing strategies" -- with all of the usual suspects listed: social media, blogs, video, e-newsletters, etc. What I found interesting is that respondents decreased the importance of all of these tactics from 2009 (e-newsletters, for example, decreased from a whopping 61% to 38%!) with one exception: mobile content. Mobile content increased from 24% to 38%. Pulizzi doesn't define "mobile content" in his survey. Hence, my question is, with the advent of smart phones, especially the iPhone and now Google's Android operating system, isn't *all* content mobile? I bought my iPhone in August 2009 after fierce resistance. All I wanted was a phone that did its job -- namely, make and receive phone calls. Now that I have the iPhone, I don't know how I lived without it and that's because my iPhone is not just a "phone." I use it for almost everything *but* a phone: E-book reader -- Thanks to the iPhone Amazon Kindle app, I now read business books using my phone. I love it. Blog reader -- Using Google Reader, I read blogs while waiting in the carpool line or while standing in line at the grocery store. E-commerce -- I particularly like the Fandango app, which lets me order movie tickets. Social media -- With apps for LinkedIn and Twitter, I can keep up with my network and respond to people, too, whether I'm at home, the office, or out and about. Calendar -- I used to struggle with keeping track of events and tasks as my life was tied up in ACT!, a desktop CRM application. Now I use Google Calendar and Google Tasks -- and all of the information I need is available at the push of a button. (I ditched ACT! six months ago. What a relief.) Yellow pages -- With the iPhone, I can go to a company or business Website and click on a phone number and the iPhone will automatically call it. It will also map directions. Yet, I can't tell you how hard companies make finding this important information. Even worse, some company sites don't show up in the Google search results on my phone -- which means they lose my business. (It also means that if your business isn't optimized for local search, you are hosed.) Restaurant finder -- Thanks to the Urban Spoon app, my son and I found a *real* Mexican food restaurant in Massachusetts. (I mean real, as in California standard real.) Like everyone else, we rated it five stars. We often use Urban Spoon to see what others think of restaurants we've seen around town, which means that positive online reviews have become critical to many businesses. Flashlight -- Ok, I admit it. I LOVE the Flashlight app! I often use my iPhone to light my way in dark places. :-) Suffice to say, smart phones like the iPhone are no longer just for making phone calls. It also means content is no longer consumed by people sitting in a chair in front a desktop computer. It's consumed by people in bits and chunks while on the go. You can spend a great deal of time and money creating content for mobile applications. Or, you can take that marketing budget and ensure the content you already have is accessible to people on the go. If you own an iPhone or other smart phone, how has it changed your content viewing / consumption habits?

How do you generate awareness for your company when your industry is defined by two Goliaths -- namely SAP and Oracle? That's the question that confronted Infor, a company that develops and sells ERP and other software solutions designed specifically for mid-market companies. With over 70,000 customers, Infor has a strong mid-market presence -- with very low name recognition. (In fact, I had not heard of Infor until I first saw their ad in the Wall Street Journal.) Although SAP and Oracle have been moving into the mid-market with their own offerings, the market has been very poorly served. Designed for the biggest companies, "Big ERP" -- as Infor calls it -- was retrofitted for the mid-market, and in the process, has created a great deal of frustration. "According to market research by analysts such as Forrester, people know of Oracle and SAP, and then you drop way down and a bunch of companies get mentioned, including ours," says Dave Alampi, Infor's VP of Marketing Strategy and Services. "We wanted to move the needle on unaided awareness and preference and wanted people to think 'Infor' when they considered a business software solution. We wanted to take the big guys to task and create a campaign that would touch a nerve and connect what people were thinking about the market." Here's how Infor set out to achieve these objectives. Step #1: Develop a message and test it. Infor’s Cambridge, Massachusetts agency PJA Marketing + Advertising, developed the campaign, which features the “Big ERP” characters who represent the frustrations mid-market companies have with regard to Big ERP software. “We gave these characters personality,” says Mike O’Toole, President of PJA. “Our creative staff gave them a fun voice — and this voice worked naturally with the social media elements of the campaign. Infor began testing the “Big ERP” concept message to determine if it resonated with customers and prospects -- which it did, in virtually every geography tested." Step #2: Get C-suite buy-in. When asked if they had push back with regard to using social media and the Big ERP characters for the campaign, Alampi and O'Toole both said the top brass at Infor believed the campaign was the right thing to do. One lesson marketers can learn is that it pays to have marketing strategy that's based on business objectives and real world research -- which is especially helpful when you have a new CMO come in when you're in the middle of creating the campaign. "We reviewed our goals with Robert Humphrey, our new CMO," reports Alampi, "as well as the thinking behind the campaign, the details and media strategy, and our research and test results. He became a strong advocate very quickly." Adds O'Toole, "Infor isn't opposed to social media nor do they believe in doing it just because 'everybody' else is. To back up our recommendation for social media integration, we used data from IDG Connect which showed that close to 80% of decision makers in the software adoption process use information from social media channels. We were able to prove that prospects and customers in Infor's industry use social media to make purchasing decisions." Step #3: Create external and internal campaign components. The campaign, which began running in November 2009, features print ads in business publications, a "DownWithBigERP" microsite, YouTube videos, Facebook, LinkedIn, and Twitter. In addition, Infor ran an internal contest for employees on who could develop the best video or submit the funniest photos. To generate excitement, the company created full-sized cut-outs of the Big ERP characters, mouse pads, etc. "We had lots of employee engagement," says Alampi, "and over 40 submissions, including three videos, from individuals and groups around the world. Our employees really understand the frustration in the market and are very excited about this campaign." Once the campaign went live, Infor and PJA began engaging market influencers by following editors and analysts who write about ERP. "We commented on their Tweets and blog posts and after awhile, they started commenting back. We have over 300 followers now for our Big ERP Twitter feed -- and while that sounds like a small number, these are highly influential people," says O'Toole. Step #4: Measure results. Because the goal of the campaign was to raise brand awareness, Infor will be looking at its market awareness every six months and retesting to see how far they've moved the needle. The team is also looking at the impact on its sales pipeline and the number of hand raises due to the campaign microsite and traffic to the Infor site plus the 29 country sites. And, the company will be tracking RFPs and RFIs to see if these numbers increase as well as the impact of social media on the broader conversation. The team is using Radian6 to look at naturally occurring conversation around ERP and the mid-market within the blogosphere, list serves, and social networks. "We want to know," says O'Toole, "how much of this conversation includes Infor and how we can increase natural mentions within conversations." When asked what other large companies like Infor can learn from the campaign, Alampi said, "You have to follow through. Our CEO, Jim Schaper, wanted to be bold and make a bold statement. As a marketer, you hear this often but once the C-suite sees what 'bold' looks like, ideas get watered down or campaigns canceled altogether." "Schaper wanted a bold campaign with a sense of humor," continues Alampi, "and this gave PJA the freedom to develop 'Big ERP.' It's different, it's getting people's attention, and people are responding to it. The campaign, which has yet to be launched in Europe and Asia Pacific, is already paying off. In fact, we've even received a couple of leads via Twitter, which was completely unexpected!"