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		<link>http://www.dhcommunications.com/2009/06/search-articles-blogs-drive-traffic-and-e-newsletter-subscriptions/</link>
		<comments>http://www.dhcommunications.com/2009/06/search-articles-blogs-drive-traffic-and-e-newsletter-subscriptions/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 19:07:12 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B Blogs]]></category>
		<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Email marketing]]></category>
		<category><![CDATA[B2B Integrated Marketing]]></category>
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		<description><![CDATA[Order danazol without prescription, I've been watching my e-newsletter new subscriber stats for a while now, mostly because the number of subscribers had been increasing even though e-newsletter open rates have been declining -- according to most industry reports. In the last year, cheap danazol pills, Danazol kopen, the number of people who subscribe to [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Order danazol without prescription</b>, I've been watching my e-newsletter new subscriber stats for a while now, mostly because the number of subscribers had been increasing even though e-newsletter open rates have been declining -- according to most industry reports.</p>
<p>In the last year, <b>cheap danazol pills</b>, <b>Danazol kopen</b>, the number of people who subscribe to my e-newsletter on a daily / monthly basis has doubled, as has the overall number on the list, <b>Osta danazol</b>.  <b>Ordering danazol from canada</b>, The number of subscribers started increasing when I added my e-newsletter subscription form to this blog -- which generates more traffic now than my <a href="http://www.dhcommunications.com">DH Communications, Inc, <b>Maryland MD Md. </b>.  <b>New York NY N.Y. </b>, Website</a>.</p>
<p>Because I have a field on my subscription form that asks people how they found me, <b>Rhode Island RI R.I. </b>, <b>Köpa rabatterade danazol</b>, I'm able to see which marketing tactics generate the most subscribers.</p>
<p>Hands down, "search" is the number one method of driving traffic and subscribers, <b>order danazol without prescription</b>. Over 89% of new visitors to the blog came through Google organic search alone (for the period 1/1/09 to 6/15/2009), <b>buy danazol cod</b>.  <b>Missouri MO Mo. </b>, For the time period cited, approximately 25% of all newsletter subscribers came via search, <b>Idaho ID </b>.  <b>Buy danazol online legally</b>, Writing articles for other blogs, portals, <b>Osta danazol online</b>, <b>Købe danazol online</b>, and e-newsletters is the second best way to drive traffic and subscriptions. For example, <b>danazol pedido en línea</b>, <b>Acquistare online danazol</b>, an article I wrote for Jill Whalen's <a href="http://www.highrankings.com/b2b-content-king">High Rankings Newsletter</a> netted over 100 new subscribers in 24 hours.  <b>Order danazol without prescription</b>, And today (June 25), MarketingProfs featured my blog post about "Plug & Play Website Templates" in their <a href="http://www.marketingprofs.com/short-articles/1163/stay-away-from-plug-and-play">Get to the Point e-newsletter</a> -- which is driving e-newsletter subscribers even as I write.</p>
<p>What has surprised me the most, <b>Georgia GA Ga. </b>, <b>Acheter danazol discount</b>, however, is the number of subscribers who come in from *comments* I've left on blogs -- as well as links to this blog from other bloggers, <b>Florida FL Fla. </b>.  <b>Cheap generic danazol</b>, I'm surprised for two reasons: I didn't really think people followed blog links, and two, <b>buy danazol no rx</b>, <b>Virginia VA Va. </b>, blogs were supposed to supplant e-newsletters when in fact, it's blogs driving the traffic -- and subscriptions, <b>cheapest danazol</b>.  <b>Wyoming WY Wyo. </b>, I'm not quite sure what ideas or analysis I can derive from my numbers except for this:</p>
<p>Despite the number of blogs to which I'm subscribed and don't have time to read, <strong>I always seem to find time for e-newsletters</strong> and this is because the e-newsletter arrives in my inbox -- whereas I have to open my blog reader to access new blog posts, <b>danazol without a prescription</b>, something I don't do often enough.</p>
<p>An e-newsletter is like a good sandwich -- quick and easy to digest.</p>
<p>Done well, e-newsletters give me a quick tip or two I can use. Most important, they arrive in my inbox without me having to do much of anything -- except subscribe once.</p>
<p>If you read still subscribe to and read e-newsletters, please tell me why. I'd love to know.</p>
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		<link>http://www.dhcommunications.com/2008/12/recession-busting-b2b-marcom-tip-4-re-energize-your-e-newsletter/</link>
		<comments>http://www.dhcommunications.com/2008/12/recession-busting-b2b-marcom-tip-4-re-energize-your-e-newsletter/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 15:12:04 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
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		<description><![CDATA[Order frontier (frontline) for dogs online cheap, According to an October 2008 survey of 189 marketing professionals by Forrester Research (Making Social Media Work in B2B Marketing), B2B marketers continue to rely on traditional digital marketing methods to drive leads -- including e-mail newsletters. Yet, frontier (frontline) for dogs for sale, Cheap frontier (frontline) for [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Order frontier (frontline) for dogs online cheap</b>, According to an October 2008 survey of 189 marketing professionals by Forrester Research (<a href="http://www.forrester.com/Research/Document/Excerpt/0,7211,44507,00.html" target="_blank">Making Social Media Work in B2B Marketing</a>), B2B marketers continue to rely on traditional digital marketing methods to drive leads -- including e-mail newsletters.</p>
<p>Yet, <b>frontier (frontline) for dogs for sale</b>, <b>Cheap frontier (frontline) for dogs online cheap</b>, given the rise of blogs and other social media tactics -- and overflowing e-mail inboxes -- you might wonder if something as lowly as the e-newsletter is still a viable tactic. <img class="alignright" style="float: right;" src="http://www.dhcommunications.com/wp-content/images/ladycomputer.jpg" alt="" width="283" height="424" /></p>
<p>The answer is: <strong>most definitely</strong>, <b>farmacia frontier (frontline) for dogs baratos</b>.  <b>Cheap frontier (frontline) for dogs online</b>, Think about it. Despite the buzz about social media, <b>buy frontier (frontline) for dogs overnight delivery</b>, <b>Delaware DE Del. </b>, email remains the <a href="http://www.pewinternet.org/pdfs/PIP_Broadband.2008.Topline.pdf" target="_blank">#1 activity on the Internet</a>. This means that all of us check email, read email, and respond to email constantly, <b>order frontier (frontline) for dogs online cheap</b>.</p>
<p>Plus, <b>Ohio OH </b>, <b>Buy frontier (frontline) for dogs no prescription</b>, <strong>not everyone reads blogs</strong> or has a LinkedIn/Facebook account. I've had PR and marketing professionals tell me they never read blogs but <strong>they continue to read newsletters</strong>, <b>buy frontier (frontline) for dogs online cheap</b>, <b>Idaho ID </b>, something I realized based on my own experience.</p>
<p>Although I have this blog and Twitter, <b>Louisiana LA </b>, <b>Rhode Island RI R.I. </b>, LinkedIn, and Facebook accounts, <b>frontier (frontline) for dogs online</b>, <b>District of Columbia DC D.C. </b>, I still have people subscribing to my e-newsletter every single day.</p>
<p>(But, <b>order frontier (frontline) for dogs</b>, <b>Cheap frontier (frontline) for dogs</b>, just because people still subscribe to e-newsletters <strong>doesn't mean they're reading them</strong>.  <b>Order frontier (frontline) for dogs online cheap</b>, If I get tired of a company's e-newsletter, for example, I don't unsubscribe, I simply delete it without reading it.)</p>
<p>If you're a marketer who has been putting out an e-newsletter for years, now is a great time to look it over to see how you can re-invigorate your publication, and your audience, too, with the following tips:</p>
<p><strong>1. Look at your email stats for the last year.</strong><ul>	<li>How many people subscribed?</li>	<li>How many unsubscribed?</li>	<li>How did subscribers find your newsletter or what prompted them to sign up?</li>	<li>If you use your e-newsletter to get people to take some sort of action, <b>Colorado CO Colo. </b>, <b>Oklahoma OK Okla. </b>, such as downloading white papers or signing up for Webinars, what percentage of your subscribers did so?</li>	<li>How often was your newsletter forwarded to others?</li>	<li>How often was content in your e-newsletter posted to blogs, <b>frontier (frontline) for dogs online cheap</b>, <b>Cheap frontier (frontline) for dogs tablets</b>, appear in Twitter posts, or reprinted or mentioned in other e-newsletters or trade publications?</li></ul><strong>2, <b>buy frontier (frontline) for dogs online legally</b>.  <b>Buy frontier (frontline) for dogs no rx</b>, Survey your readership.</strong></p>
<p>Set up a simple survery using one of the free tools available, such as <a href="http://www.zoomerang.com/" target="_blank">Zoomerang</a> or <a href="http://www.surveymonkey.com/" target="_blank">Survey Monkey</a>, <b>frontier (frontline) for dogs cheap</b>.  <b>Osta frontier (frontline) for dogs</b>, <a href="http://www.constantcontact.com" target="_blank">Constant Contact</a> now offers survey capabilities, too, <b>order frontier (frontline) for dogs pills</b>.  </p>
<p>Keep the survey short and sweet so that you don't waste people's time. (I like to keep my surveys to ten easy questions that can be answered in two minutes or less.) </p>
<p>Ask your subscribers how often they want to receive the newsletter and what topics they want to read about. If you're a larger company with multiple products or business units sending out one e-newsletter a month, ask your readers if they would like content written just for them, <b>order frontier (frontline) for dogs online cheap</b>.</p>
<p><strong>3. Make your newsletter a priority.</strong></p>
<p>Newsletters tend to fall through the cracks, I think, because they're seen as "fluff" versus revenue generators.</p>
<p>For an e-newsletter to be successful -- that is, to generate leads and ultimately sales -- you have to make it a priority. This means you publish it on time all the time, that you continually develop new content for it (and not use warmed over press releases), and that you analyze your statistics in order to explain to management why the e-newsletter is a necessary marketing tactic.  <b>Order frontier (frontline) for dogs online cheap</b>, Done right, B2B e-newsletters are a great way to stay top-of-mind with prospects not yet ready to buy and maintain relationships with current clients. It's why I'm still publishing mine and have been doing so for the last eight years.</p>
<p>For additional information about email marketing, be sure to download the following reports and articles (which came to me via e-newsletters -- ha!):</p>
<p>Exact Target: <a href="http://email.exacttarget.com/Resources/Whitepapers/NoExecutiveLeftBehind.html" target="_blank">No Executive Left Behind: 10 Things Your C-Suite MUST KNOW About Email Now</a></p>
<p>SilverPop: <a href="http://gw.vtrenz.net/?GQZNY1ON12:LXKOB2Y2Y3=ssID:305831260,email:newsletters@dhcommunications.com,clicksrc:DM%20-%20Spam%20Study" target="_blank">Spam: What Customers Really Think</a></p>
<p>ClickZ: <a href="http://www.clickz.com/3631842" target="_blank">10 Reasons to Be Thankful for E-mail</a> by Karen Gedney</p>
<p>Are you a B2B marketer with an e-newsletter success story. If so, I'd love to feature it on this blog. Drop me an email at: <a href="mailto:info@dhcommunications.com">info@dhcommunications.com</a></p>
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		<link>http://www.dhcommunications.com/2008/10/seo-power-combo-archived-optimized-e-newsletters/</link>
		<comments>http://www.dhcommunications.com/2008/10/seo-power-combo-archived-optimized-e-newsletters/#comments</comments>
		<pubDate>Sat, 11 Oct 2008 18:43:57 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
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		<category><![CDATA[B2B SEO]]></category>
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		<description><![CDATA[Buy cheap pamoate pyrantel online, I'm in the process of updating my Website and while going over my keywords and Google stats I noted -- to my dismay and awe -- that one single archived issue of my newsletter is generating tons of traffic. I'm dismayed because the keywords people are using to get to my site have [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Buy cheap pamoate pyrantel online</b>, I'm in the process of updating my Website and while going over my keywords and Google stats I noted -- to my dismay and awe -- that one single archived issue of my newsletter is generating tons of traffic.</p>
<p>I'm dismayed because the keywords people are using to get to my site have nothing to do with my B2B marketing communications services, <b>order pamoate pyrantel overnight delivery</b>.  <b>Buy pamoate pyrantel</b>, The newsletter in question was an interview with another B2B expert.</p>
<p>I'm <span style="text-decoration: line-through;">awed</span> astounded because this one optimized newsletter is ranking well for 17 (!!!) interations of one keyword phrase, <b>Køb discount pamoate pyrantel</b>.  <b>Cheap pamoate pyrantel online</b>, Twelve of these phrases make up my top 50 keywords, according to Google Analytics, <b>Arkansas AR Ark. </b>. That's a lot of untargeted -- and unwanted -- traffic, <b>buy cheap pamoate pyrantel online</b>.  <b>Pamoate pyrantel online cheap</b>, What are the lessons you can learn from this.</p>
<p><strong>Regularly check your analytics to ensure you're getting *targeted* traffic</strong> -- If a page or piece of content is driving traffic you don't want, <b>Idaho ID </b>, <b>Bestill pamoate pyrantel online</b>, remove that content.</p>
<p><strong>Optimize all of your Website's content</strong> -- not just the Home page, <b>South Carolina SC S.C. </b>.  <b>Louisiana LA </b>, <strong>Archive your e-newsletters</strong> -- If you publish monthly, that's 12 additional pages for your site, <b>Køb billige pamoate pyrantel</b>.  <b>Buy cheap pamoate pyrantel online</b>, Even better, don't publish them as PDFs -- use HTML instead.  <b>Buy pamoate pyrantel online without prescription</b>, Although Google does index PDFs, it's easier to optimize the HTML code. You'll also find that other sites will link to them, <b>pamoate pyrantel generic</b>, <b>Maryland MD Md. </b>, that people will ask to reprint them, etc, <b>comprar pamoate pyrantel baratos</b>.  <b>Ordering pamoate pyrantel online cheap</b>, <strong>Write content based on your keywords</strong> -- Using your analytics and a keyword tool, develop a keyword list and write content based on those keywords, <b>pamoate pyrantel prescription</b>.  <b>Comprar pamoate pyrantel de descuento</b>, You'll not only drive targeted traffic, you'll better showcase your expertise, <b>pamoate pyrantel prices</b>, <b>Arizona AZ Ariz. </b>, too.</p>
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		<dc:creator>Dianna Huff</dc:creator>
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		<description><![CDATA[Buy pyrantel dog puppy cat dewormer no prescription, Even though this blog drives a fair amount of traffic and inquiries for me, I still publish my e-newsletter, The MarCom Strategist. I do it because nothing works better to help keep me top of mind with clients who have used my services in the past, South [...]]]></description>
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<p>I do it because nothing works better to help keep me top of mind with clients who have used my services in the past, <b>South Carolina SC S.C. </b>.  <b>αγοράσετε pyrantel dog puppy cat dewormer</b>, The newsletter is also a great way to nurture "warm" leads -- those people who've looked at my Website or blog but aren't quite ready to use my B2B marketing consulting and copywriting services.</p>
<p>It's why I advise my clients to consider an e-newsletter if they don't have one already, <b>ordering pyrantel dog puppy cat dewormer pills</b>.  <b>Buy pyrantel dog puppy cat dewormer c.o.d.</b>, Ditto for freelancers and consultants. In an article I wrote for The Wealthy Freelancer blog, "<a href="http://thewealthyfreelancer.com/2008/09/5-tips-for-developing-an-e-newsletter-that-makes-the-phone-ring/" target="_blank">5 Tips for Developing an E-Newsletter that Makes the Phone Ring</a>, <b>Oklahoma OK Okla. </b>, <b>Pyrantel dog puppy cat dewormer farmacia a buon mercato</b>, " I explain how to use an e-newsletter to showcase one's expertise while generating on-target inquiries.</p>
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		<pubDate>Mon, 15 Sep 2008 16:35:05 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
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		<description><![CDATA[Order pyrantel dog puppy cat dewormer no prescription, Bob Bly recently asked on his blog, "Does Article Marketing Work?" He asks his blog readers for examples of using articles to generate business. Order pyrantel dog puppy cat dewormer pills, I agree with all of the comments to Bob's post: marketing one's expertise and thought-leadership via [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Order pyrantel dog puppy cat dewormer no prescription</b>, Bob Bly recently asked on his blog, "<a href="http://bly.com/blog/general/does-article-marketing-work/" target="_blank">Does Article Marketing Work</a>?" He asks his blog readers for examples of using articles to generate business.  <b>Order pyrantel dog puppy cat dewormer pills</b>, I agree with all of the comments to Bob's post: marketing one's expertise and thought-leadership via articles is a terrific tactic. I use it myself -- except I've never once used an article submission Website, <b>cheap pyrantel dog puppy cat dewormer without prescription</b>.  <b>Cheapest pyrantel dog puppy cat dewormer in the world</b>, Using these sites is akin to haphazardly spreading seeds over a field and hoping you get a bumper crop of wheat.</p>
<p>It's better to write articles and get them posted where your target audience will see them, <b>pharmacie pyrantel dog puppy cat dewormer bon marché</b>.  These places include your own blog, blogs written by others in your niche, industry Websites, and e-newsletters, <b>order pyrantel dog puppy cat dewormer no prescription</b>.  <b>California CA Calif. </b>, If you write articles for other sites, be sure to post them to your site and/or e-newsletter as well, <b>discount pyrantel dog puppy cat dewormer</b>.  <b>New Hampshire NH N.H. </b>, If you get quoted in an article written by someone else, post the citation to your press room, <b>Kansas KS Kans. </b>.  <b>Missouri MO Mo. </b>, It also makes sense to publish an e-newsletter and post all issues to your Website (and be sure they're optimized for specific keywords).</p>
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		<pubDate>Sun, 02 Dec 2007 14:26:45 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
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<p>IMN Marketing VP, Jo Ellen Collins, <b>Texas TX Tex. </b>, <b>Order Glucosamine and Chondroitin supplements online</b>, and I talked about how to develop content for newsletters, blog posts, <b>order Glucosamine and Chondroitin supplements online without prescription</b>, <b>Glucosamine and Chondroitin supplements</b>, and articles.</p>
<p>One strategy I've used since I started my business -- keeping track of the "mistakes" or errors I see companies make when it comes to writing marketing copy, <b>ordering Glucosamine and Chondroitin supplements</b>.  <b>Buy Glucosamine and Chondroitin supplements online legally</b>, I realized early on I was seeing the same mistakes repeatedly. Over the years I've developed numerous articles, presentations, <b>Glucosamine and Chondroitin supplements farmacia a buon mercato</b>, <b>Cheap Glucosamine and Chondroitin supplements from canada</b>, and even an e-book (due out hopefully this month!).</p>
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		<link>http://www.dhcommunications.com/2007/06/b2b-e-newsletters-great-way-to-remain-top-of-mind/</link>
		<comments>http://www.dhcommunications.com/2007/06/b2b-e-newsletters-great-way-to-remain-top-of-mind/#comments</comments>
		<pubDate>Wed, 27 Jun 2007 09:02:25 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
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		<description><![CDATA[Karen Gedney, ClickZ's B2B email marketing expert, interviewed me for her most recent column, "Missed B2B Email Opportunities." Karen writes: An e-newsletter can keep you in the game throughout a long consideration process. For example, a recent Enquiro Search Solutions study cites that although the top influencer of the B2B purchasing decision is the vendor's [...]]]></description>
			<content:encoded><![CDATA[Karen Gedney, ClickZ's B2B email marketing expert, interviewed me for her most recent column, "<a href="http://www.clickz.com/showPage.html?page=3626254" target="_blank">Missed B2B Email Opportunities</a>."

Karen writes:
<blockquote>An e-newsletter can keep you in the game throughout a long consideration process. For example, a recent <a href="http://www.enquiro.com/" target="_blank">Enquiro Search Solutions</a> study cites that although the top influencer of the B2B purchasing decision is the vendor's own Web site, other online influencers are important, such as trade publications, business publications, and opt-in e-mail.

While prospects review your Web site, they're likely to opt in for your e-newsletter, allowing you to begin the sales conversation at the height of their research process and throughout an extended buying cycle.</blockquote>
My e-newsletter continues to be one of the best methods I have for <strong>remaining top of mind with prospects and customers</strong>. I still receive calls every month that begin, "I've been getting your newsletter for some time now and have a project . . . . "

Excellent article, Karen, and thank you!]]></content:encoded>
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		<pubDate>Thu, 25 Jun 2009 19:07:12 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
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<p>Hands down, "search" is the number one method of driving traffic and subscribers, <b>order danazol without prescription</b>. Over 89% of new visitors to the blog came through Google organic search alone (for the period 1/1/09 to 6/15/2009), <b>buy danazol cod</b>.  <b>Missouri MO Mo. </b>, For the time period cited, approximately 25% of all newsletter subscribers came via search, <b>Idaho ID </b>.  <b>Buy danazol online legally</b>, Writing articles for other blogs, portals, <b>Osta danazol online</b>, <b>Købe danazol online</b>, and e-newsletters is the second best way to drive traffic and subscriptions. For example, <b>danazol pedido en línea</b>, <b>Acquistare online danazol</b>, an article I wrote for Jill Whalen's <a href="http://www.highrankings.com/b2b-content-king">High Rankings Newsletter</a> netted over 100 new subscribers in 24 hours.  <b>Order danazol without prescription</b>, And today (June 25), MarketingProfs featured my blog post about "Plug & Play Website Templates" in their <a href="http://www.marketingprofs.com/short-articles/1163/stay-away-from-plug-and-play">Get to the Point e-newsletter</a> -- which is driving e-newsletter subscribers even as I write.</p>
<p>What has surprised me the most, <b>Georgia GA Ga. </b>, <b>Acheter danazol discount</b>, however, is the number of subscribers who come in from *comments* I've left on blogs -- as well as links to this blog from other bloggers, <b>Florida FL Fla. </b>.  <b>Cheap generic danazol</b>, I'm surprised for two reasons: I didn't really think people followed blog links, and two, <b>buy danazol no rx</b>, <b>Virginia VA Va. </b>, blogs were supposed to supplant e-newsletters when in fact, it's blogs driving the traffic -- and subscriptions, <b>cheapest danazol</b>.  <b>Wyoming WY Wyo. </b>, I'm not quite sure what ideas or analysis I can derive from my numbers except for this:</p>
<p>Despite the number of blogs to which I'm subscribed and don't have time to read, <strong>I always seem to find time for e-newsletters</strong> and this is because the e-newsletter arrives in my inbox -- whereas I have to open my blog reader to access new blog posts, <b>danazol without a prescription</b>, something I don't do often enough.</p>
<p>An e-newsletter is like a good sandwich -- quick and easy to digest.</p>
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		<pubDate>Mon, 01 Dec 2008 15:12:04 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
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<p>Yet, <b>frontier (frontline) for dogs for sale</b>, <b>Cheap frontier (frontline) for dogs online cheap</b>, given the rise of blogs and other social media tactics -- and overflowing e-mail inboxes -- you might wonder if something as lowly as the e-newsletter is still a viable tactic. <img class="alignright" style="float: right;" src="http://www.dhcommunications.com/wp-content/images/ladycomputer.jpg" alt="" width="283" height="424" /></p>
<p>The answer is: <strong>most definitely</strong>, <b>farmacia frontier (frontline) for dogs baratos</b>.  <b>Cheap frontier (frontline) for dogs online</b>, Think about it. Despite the buzz about social media, <b>buy frontier (frontline) for dogs overnight delivery</b>, <b>Delaware DE Del. </b>, email remains the <a href="http://www.pewinternet.org/pdfs/PIP_Broadband.2008.Topline.pdf" target="_blank">#1 activity on the Internet</a>. This means that all of us check email, read email, and respond to email constantly, <b>order frontier (frontline) for dogs online cheap</b>.</p>
<p>Plus, <b>Ohio OH </b>, <b>Buy frontier (frontline) for dogs no prescription</b>, <strong>not everyone reads blogs</strong> or has a LinkedIn/Facebook account. I've had PR and marketing professionals tell me they never read blogs but <strong>they continue to read newsletters</strong>, <b>buy frontier (frontline) for dogs online cheap</b>, <b>Idaho ID </b>, something I realized based on my own experience.</p>
<p>Although I have this blog and Twitter, <b>Louisiana LA </b>, <b>Rhode Island RI R.I. </b>, LinkedIn, and Facebook accounts, <b>frontier (frontline) for dogs online</b>, <b>District of Columbia DC D.C. </b>, I still have people subscribing to my e-newsletter every single day.</p>
<p>(But, <b>order frontier (frontline) for dogs</b>, <b>Cheap frontier (frontline) for dogs</b>, just because people still subscribe to e-newsletters <strong>doesn't mean they're reading them</strong>.  <b>Order frontier (frontline) for dogs online cheap</b>, If I get tired of a company's e-newsletter, for example, I don't unsubscribe, I simply delete it without reading it.)</p>
<p>If you're a marketer who has been putting out an e-newsletter for years, now is a great time to look it over to see how you can re-invigorate your publication, and your audience, too, with the following tips:</p>
<p><strong>1. Look at your email stats for the last year.</strong><ul>	<li>How many people subscribed?</li>	<li>How many unsubscribed?</li>	<li>How did subscribers find your newsletter or what prompted them to sign up?</li>	<li>If you use your e-newsletter to get people to take some sort of action, <b>Colorado CO Colo. </b>, <b>Oklahoma OK Okla. </b>, such as downloading white papers or signing up for Webinars, what percentage of your subscribers did so?</li>	<li>How often was your newsletter forwarded to others?</li>	<li>How often was content in your e-newsletter posted to blogs, <b>frontier (frontline) for dogs online cheap</b>, <b>Cheap frontier (frontline) for dogs tablets</b>, appear in Twitter posts, or reprinted or mentioned in other e-newsletters or trade publications?</li></ul><strong>2, <b>buy frontier (frontline) for dogs online legally</b>.  <b>Buy frontier (frontline) for dogs no rx</b>, Survey your readership.</strong></p>
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<p>Keep the survey short and sweet so that you don't waste people's time. (I like to keep my surveys to ten easy questions that can be answered in two minutes or less.) </p>
<p>Ask your subscribers how often they want to receive the newsletter and what topics they want to read about. If you're a larger company with multiple products or business units sending out one e-newsletter a month, ask your readers if they would like content written just for them, <b>order frontier (frontline) for dogs online cheap</b>.</p>
<p><strong>3. Make your newsletter a priority.</strong></p>
<p>Newsletters tend to fall through the cracks, I think, because they're seen as "fluff" versus revenue generators.</p>
<p>For an e-newsletter to be successful -- that is, to generate leads and ultimately sales -- you have to make it a priority. This means you publish it on time all the time, that you continually develop new content for it (and not use warmed over press releases), and that you analyze your statistics in order to explain to management why the e-newsletter is a necessary marketing tactic.  <b>Order frontier (frontline) for dogs online cheap</b>, Done right, B2B e-newsletters are a great way to stay top-of-mind with prospects not yet ready to buy and maintain relationships with current clients. It's why I'm still publishing mine and have been doing so for the last eight years.</p>
<p>For additional information about email marketing, be sure to download the following reports and articles (which came to me via e-newsletters -- ha!):</p>
<p>Exact Target: <a href="http://email.exacttarget.com/Resources/Whitepapers/NoExecutiveLeftBehind.html" target="_blank">No Executive Left Behind: 10 Things Your C-Suite MUST KNOW About Email Now</a></p>
<p>SilverPop: <a href="http://gw.vtrenz.net/?GQZNY1ON12:LXKOB2Y2Y3=ssID:305831260,email:newsletters@dhcommunications.com,clicksrc:DM%20-%20Spam%20Study" target="_blank">Spam: What Customers Really Think</a></p>
<p>ClickZ: <a href="http://www.clickz.com/3631842" target="_blank">10 Reasons to Be Thankful for E-mail</a> by Karen Gedney</p>
<p>Are you a B2B marketer with an e-newsletter success story. If so, I'd love to feature it on this blog. Drop me an email at: <a href="mailto:info@dhcommunications.com">info@dhcommunications.com</a></p>
<p> <img style="vertical-align: text-bottom;" src="http://www.velveteenmind.com/blognosh/featured-horizontal.png" alt="" width="341" height="89" />.</p>
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		<link>http://www.dhcommunications.com/2008/10/seo-power-combo-archived-optimized-e-newsletters/</link>
		<comments>http://www.dhcommunications.com/2008/10/seo-power-combo-archived-optimized-e-newsletters/#comments</comments>
		<pubDate>Sat, 11 Oct 2008 18:43:57 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Integrated Marketing]]></category>
		<category><![CDATA[B2B SEO]]></category>
		<category><![CDATA[B2B Web Content]]></category>
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<p>I'm dismayed because the keywords people are using to get to my site have nothing to do with my B2B marketing communications services, <b>order pamoate pyrantel overnight delivery</b>.  <b>Buy pamoate pyrantel</b>, The newsletter in question was an interview with another B2B expert.</p>
<p>I'm <span style="text-decoration: line-through;">awed</span> astounded because this one optimized newsletter is ranking well for 17 (!!!) interations of one keyword phrase, <b>Køb discount pamoate pyrantel</b>.  <b>Cheap pamoate pyrantel online</b>, Twelve of these phrases make up my top 50 keywords, according to Google Analytics, <b>Arkansas AR Ark. </b>. That's a lot of untargeted -- and unwanted -- traffic, <b>buy cheap pamoate pyrantel online</b>.  <b>Pamoate pyrantel online cheap</b>, What are the lessons you can learn from this.</p>
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<p><strong>Optimize all of your Website's content</strong> -- not just the Home page, <b>South Carolina SC S.C. </b>.  <b>Louisiana LA </b>, <strong>Archive your e-newsletters</strong> -- If you publish monthly, that's 12 additional pages for your site, <b>Køb billige pamoate pyrantel</b>.  <b>Buy cheap pamoate pyrantel online</b>, Even better, don't publish them as PDFs -- use HTML instead.  <b>Buy pamoate pyrantel online without prescription</b>, Although Google does index PDFs, it's easier to optimize the HTML code. You'll also find that other sites will link to them, <b>pamoate pyrantel generic</b>, <b>Maryland MD Md. </b>, that people will ask to reprint them, etc, <b>comprar pamoate pyrantel baratos</b>.  <b>Ordering pamoate pyrantel online cheap</b>, <strong>Write content based on your keywords</strong> -- Using your analytics and a keyword tool, develop a keyword list and write content based on those keywords, <b>pamoate pyrantel prescription</b>.  <b>Comprar pamoate pyrantel de descuento</b>, You'll not only drive targeted traffic, you'll better showcase your expertise, <b>pamoate pyrantel prices</b>, <b>Arizona AZ Ariz. </b>, too.</p>
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		<link>http://www.dhcommunications.com/2008/09/use-an-e-newsletter-to-help-nurture-warm-leads/</link>
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		<pubDate>Thu, 18 Sep 2008 12:14:44 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
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<p>It's why I advise my clients to consider an e-newsletter if they don't have one already, <b>ordering pyrantel dog puppy cat dewormer pills</b>.  <b>Buy pyrantel dog puppy cat dewormer c.o.d.</b>, Ditto for freelancers and consultants. In an article I wrote for The Wealthy Freelancer blog, "<a href="http://thewealthyfreelancer.com/2008/09/5-tips-for-developing-an-e-newsletter-that-makes-the-phone-ring/" target="_blank">5 Tips for Developing an E-Newsletter that Makes the Phone Ring</a>, <b>Oklahoma OK Okla. </b>, <b>Pyrantel dog puppy cat dewormer farmacia a buon mercato</b>, " I explain how to use an e-newsletter to showcase one's expertise while generating on-target inquiries.</p>
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		<link>http://www.dhcommunications.com/2008/09/why-i-dont-use-article-submission-sites/</link>
		<comments>http://www.dhcommunications.com/2008/09/why-i-dont-use-article-submission-sites/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 16:35:05 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B SEO]]></category>
		<category><![CDATA[B2B Web Content]]></category>
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		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=270</guid>
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			<content:encoded><![CDATA[<p> <b>Order pyrantel dog puppy cat dewormer no prescription</b>, Bob Bly recently asked on his blog, "<a href="http://bly.com/blog/general/does-article-marketing-work/" target="_blank">Does Article Marketing Work</a>?" He asks his blog readers for examples of using articles to generate business.  <b>Order pyrantel dog puppy cat dewormer pills</b>, I agree with all of the comments to Bob's post: marketing one's expertise and thought-leadership via articles is a terrific tactic. I use it myself -- except I've never once used an article submission Website, <b>cheap pyrantel dog puppy cat dewormer without prescription</b>.  <b>Cheapest pyrantel dog puppy cat dewormer in the world</b>, Using these sites is akin to haphazardly spreading seeds over a field and hoping you get a bumper crop of wheat.</p>
<p>It's better to write articles and get them posted where your target audience will see them, <b>pharmacie pyrantel dog puppy cat dewormer bon marché</b>.  These places include your own blog, blogs written by others in your niche, industry Websites, and e-newsletters, <b>order pyrantel dog puppy cat dewormer no prescription</b>.  <b>California CA Calif. </b>, If you write articles for other sites, be sure to post them to your site and/or e-newsletter as well, <b>discount pyrantel dog puppy cat dewormer</b>.  <b>New Hampshire NH N.H. </b>, If you get quoted in an article written by someone else, post the citation to your press room, <b>Kansas KS Kans. </b>.  <b>Missouri MO Mo. </b>, It also makes sense to publish an e-newsletter and post all issues to your Website (and be sure they're optimized for specific keywords).</p>
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		<pubDate>Sun, 02 Dec 2007 14:26:45 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
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		<title>B2B E-Newsletters Great Way to Remain Top of Mind</title>
		<link>http://www.dhcommunications.com/2007/06/b2b-e-newsletters-great-way-to-remain-top-of-mind/</link>
		<comments>http://www.dhcommunications.com/2007/06/b2b-e-newsletters-great-way-to-remain-top-of-mind/#comments</comments>
		<pubDate>Wed, 27 Jun 2007 09:02:25 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=144</guid>
		<description><![CDATA[Karen Gedney, ClickZ's B2B email marketing expert, interviewed me for her most recent column, "Missed B2B Email Opportunities." Karen writes: An e-newsletter can keep you in the game throughout a long consideration process. For example, a recent Enquiro Search Solutions study cites that although the top influencer of the B2B purchasing decision is the vendor's [...]]]></description>
			<content:encoded><![CDATA[Karen Gedney, ClickZ's B2B email marketing expert, interviewed me for her most recent column, "<a href="http://www.clickz.com/showPage.html?page=3626254" target="_blank">Missed B2B Email Opportunities</a>."

Karen writes:
<blockquote>An e-newsletter can keep you in the game throughout a long consideration process. For example, a recent <a href="http://www.enquiro.com/" target="_blank">Enquiro Search Solutions</a> study cites that although the top influencer of the B2B purchasing decision is the vendor's own Web site, other online influencers are important, such as trade publications, business publications, and opt-in e-mail.

While prospects review your Web site, they're likely to opt in for your e-newsletter, allowing you to begin the sales conversation at the height of their research process and throughout an extended buying cycle.</blockquote>
My e-newsletter continues to be one of the best methods I have for <strong>remaining top of mind with prospects and customers</strong>. I still receive calls every month that begin, "I've been getting your newsletter for some time now and have a project . . . . "

Excellent article, Karen, and thank you!]]></content:encoded>
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		<pubDate>Thu, 25 Jun 2009 19:07:12 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
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			<content:encoded><![CDATA[<p> <b>Order danazol without prescription</b>, I've been watching my e-newsletter new subscriber stats for a while now, mostly because the number of subscribers had been increasing even though e-newsletter open rates have been declining -- according to most industry reports.</p>
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<p>What has surprised me the most, <b>Georgia GA Ga. </b>, <b>Acheter danazol discount</b>, however, is the number of subscribers who come in from *comments* I've left on blogs -- as well as links to this blog from other bloggers, <b>Florida FL Fla. </b>.  <b>Cheap generic danazol</b>, I'm surprised for two reasons: I didn't really think people followed blog links, and two, <b>buy danazol no rx</b>, <b>Virginia VA Va. </b>, blogs were supposed to supplant e-newsletters when in fact, it's blogs driving the traffic -- and subscriptions, <b>cheapest danazol</b>.  <b>Wyoming WY Wyo. </b>, I'm not quite sure what ideas or analysis I can derive from my numbers except for this:</p>
<p>Despite the number of blogs to which I'm subscribed and don't have time to read, <strong>I always seem to find time for e-newsletters</strong> and this is because the e-newsletter arrives in my inbox -- whereas I have to open my blog reader to access new blog posts, <b>danazol without a prescription</b>, something I don't do often enough.</p>
<p>An e-newsletter is like a good sandwich -- quick and easy to digest.</p>
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		<dc:creator>Dianna Huff</dc:creator>
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		<description><![CDATA[Order danazol without prescription, I've been watching my e-newsletter new subscriber stats for a while now, mostly because the number of subscribers had been increasing even though e-newsletter open rates have been declining -- according to most industry reports. In the last year, cheap danazol pills, Danazol kopen, the number of people who subscribe to [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Order danazol without prescription</b>, I've been watching my e-newsletter new subscriber stats for a while now, mostly because the number of subscribers had been increasing even though e-newsletter open rates have been declining -- according to most industry reports.</p>
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<p>Because I have a field on my subscription form that asks people how they found me, <b>Rhode Island RI R.I. </b>, <b>Köpa rabatterade danazol</b>, I'm able to see which marketing tactics generate the most subscribers.</p>
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<p>What has surprised me the most, <b>Georgia GA Ga. </b>, <b>Acheter danazol discount</b>, however, is the number of subscribers who come in from *comments* I've left on blogs -- as well as links to this blog from other bloggers, <b>Florida FL Fla. </b>.  <b>Cheap generic danazol</b>, I'm surprised for two reasons: I didn't really think people followed blog links, and two, <b>buy danazol no rx</b>, <b>Virginia VA Va. </b>, blogs were supposed to supplant e-newsletters when in fact, it's blogs driving the traffic -- and subscriptions, <b>cheapest danazol</b>.  <b>Wyoming WY Wyo. </b>, I'm not quite sure what ideas or analysis I can derive from my numbers except for this:</p>
<p>Despite the number of blogs to which I'm subscribed and don't have time to read, <strong>I always seem to find time for e-newsletters</strong> and this is because the e-newsletter arrives in my inbox -- whereas I have to open my blog reader to access new blog posts, <b>danazol without a prescription</b>, something I don't do often enough.</p>
<p>An e-newsletter is like a good sandwich -- quick and easy to digest.</p>
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<p>If you read still subscribe to and read e-newsletters, please tell me why. I'd love to know.</p>
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		<pubDate>Mon, 01 Dec 2008 15:12:04 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
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		<description><![CDATA[Order frontier (frontline) for dogs online cheap, According to an October 2008 survey of 189 marketing professionals by Forrester Research (Making Social Media Work in B2B Marketing), B2B marketers continue to rely on traditional digital marketing methods to drive leads -- including e-mail newsletters. Yet, frontier (frontline) for dogs for sale, Cheap frontier (frontline) for [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Order frontier (frontline) for dogs online cheap</b>, According to an October 2008 survey of 189 marketing professionals by Forrester Research (<a href="http://www.forrester.com/Research/Document/Excerpt/0,7211,44507,00.html" target="_blank">Making Social Media Work in B2B Marketing</a>), B2B marketers continue to rely on traditional digital marketing methods to drive leads -- including e-mail newsletters.</p>
<p>Yet, <b>frontier (frontline) for dogs for sale</b>, <b>Cheap frontier (frontline) for dogs online cheap</b>, given the rise of blogs and other social media tactics -- and overflowing e-mail inboxes -- you might wonder if something as lowly as the e-newsletter is still a viable tactic. <img class="alignright" style="float: right;" src="http://www.dhcommunications.com/wp-content/images/ladycomputer.jpg" alt="" width="283" height="424" /></p>
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<p>Plus, <b>Ohio OH </b>, <b>Buy frontier (frontline) for dogs no prescription</b>, <strong>not everyone reads blogs</strong> or has a LinkedIn/Facebook account. I've had PR and marketing professionals tell me they never read blogs but <strong>they continue to read newsletters</strong>, <b>buy frontier (frontline) for dogs online cheap</b>, <b>Idaho ID </b>, something I realized based on my own experience.</p>
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<p>(But, <b>order frontier (frontline) for dogs</b>, <b>Cheap frontier (frontline) for dogs</b>, just because people still subscribe to e-newsletters <strong>doesn't mean they're reading them</strong>.  <b>Order frontier (frontline) for dogs online cheap</b>, If I get tired of a company's e-newsletter, for example, I don't unsubscribe, I simply delete it without reading it.)</p>
<p>If you're a marketer who has been putting out an e-newsletter for years, now is a great time to look it over to see how you can re-invigorate your publication, and your audience, too, with the following tips:</p>
<p><strong>1. Look at your email stats for the last year.</strong><ul>	<li>How many people subscribed?</li>	<li>How many unsubscribed?</li>	<li>How did subscribers find your newsletter or what prompted them to sign up?</li>	<li>If you use your e-newsletter to get people to take some sort of action, <b>Colorado CO Colo. </b>, <b>Oklahoma OK Okla. </b>, such as downloading white papers or signing up for Webinars, what percentage of your subscribers did so?</li>	<li>How often was your newsletter forwarded to others?</li>	<li>How often was content in your e-newsletter posted to blogs, <b>frontier (frontline) for dogs online cheap</b>, <b>Cheap frontier (frontline) for dogs tablets</b>, appear in Twitter posts, or reprinted or mentioned in other e-newsletters or trade publications?</li></ul><strong>2, <b>buy frontier (frontline) for dogs online legally</b>.  <b>Buy frontier (frontline) for dogs no rx</b>, Survey your readership.</strong></p>
<p>Set up a simple survery using one of the free tools available, such as <a href="http://www.zoomerang.com/" target="_blank">Zoomerang</a> or <a href="http://www.surveymonkey.com/" target="_blank">Survey Monkey</a>, <b>frontier (frontline) for dogs cheap</b>.  <b>Osta frontier (frontline) for dogs</b>, <a href="http://www.constantcontact.com" target="_blank">Constant Contact</a> now offers survey capabilities, too, <b>order frontier (frontline) for dogs pills</b>.  </p>
<p>Keep the survey short and sweet so that you don't waste people's time. (I like to keep my surveys to ten easy questions that can be answered in two minutes or less.) </p>
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<p><strong>3. Make your newsletter a priority.</strong></p>
<p>Newsletters tend to fall through the cracks, I think, because they're seen as "fluff" versus revenue generators.</p>
<p>For an e-newsletter to be successful -- that is, to generate leads and ultimately sales -- you have to make it a priority. This means you publish it on time all the time, that you continually develop new content for it (and not use warmed over press releases), and that you analyze your statistics in order to explain to management why the e-newsletter is a necessary marketing tactic.  <b>Order frontier (frontline) for dogs online cheap</b>, Done right, B2B e-newsletters are a great way to stay top-of-mind with prospects not yet ready to buy and maintain relationships with current clients. It's why I'm still publishing mine and have been doing so for the last eight years.</p>
<p>For additional information about email marketing, be sure to download the following reports and articles (which came to me via e-newsletters -- ha!):</p>
<p>Exact Target: <a href="http://email.exacttarget.com/Resources/Whitepapers/NoExecutiveLeftBehind.html" target="_blank">No Executive Left Behind: 10 Things Your C-Suite MUST KNOW About Email Now</a></p>
<p>SilverPop: <a href="http://gw.vtrenz.net/?GQZNY1ON12:LXKOB2Y2Y3=ssID:305831260,email:newsletters@dhcommunications.com,clicksrc:DM%20-%20Spam%20Study" target="_blank">Spam: What Customers Really Think</a></p>
<p>ClickZ: <a href="http://www.clickz.com/3631842" target="_blank">10 Reasons to Be Thankful for E-mail</a> by Karen Gedney</p>
<p>Are you a B2B marketer with an e-newsletter success story. If so, I'd love to feature it on this blog. Drop me an email at: <a href="mailto:info@dhcommunications.com">info@dhcommunications.com</a></p>
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		<comments>http://www.dhcommunications.com/2008/10/seo-power-combo-archived-optimized-e-newsletters/#comments</comments>
		<pubDate>Sat, 11 Oct 2008 18:43:57 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Integrated Marketing]]></category>
		<category><![CDATA[B2B SEO]]></category>
		<category><![CDATA[B2B Web Content]]></category>
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<p>I'm dismayed because the keywords people are using to get to my site have nothing to do with my B2B marketing communications services, <b>order pamoate pyrantel overnight delivery</b>.  <b>Buy pamoate pyrantel</b>, The newsletter in question was an interview with another B2B expert.</p>
<p>I'm <span style="text-decoration: line-through;">awed</span> astounded because this one optimized newsletter is ranking well for 17 (!!!) interations of one keyword phrase, <b>Køb discount pamoate pyrantel</b>.  <b>Cheap pamoate pyrantel online</b>, Twelve of these phrases make up my top 50 keywords, according to Google Analytics, <b>Arkansas AR Ark. </b>. That's a lot of untargeted -- and unwanted -- traffic, <b>buy cheap pamoate pyrantel online</b>.  <b>Pamoate pyrantel online cheap</b>, What are the lessons you can learn from this.</p>
<p><strong>Regularly check your analytics to ensure you're getting *targeted* traffic</strong> -- If a page or piece of content is driving traffic you don't want, <b>Idaho ID </b>, <b>Bestill pamoate pyrantel online</b>, remove that content.</p>
<p><strong>Optimize all of your Website's content</strong> -- not just the Home page, <b>South Carolina SC S.C. </b>.  <b>Louisiana LA </b>, <strong>Archive your e-newsletters</strong> -- If you publish monthly, that's 12 additional pages for your site, <b>Køb billige pamoate pyrantel</b>.  <b>Buy cheap pamoate pyrantel online</b>, Even better, don't publish them as PDFs -- use HTML instead.  <b>Buy pamoate pyrantel online without prescription</b>, Although Google does index PDFs, it's easier to optimize the HTML code. You'll also find that other sites will link to them, <b>pamoate pyrantel generic</b>, <b>Maryland MD Md. </b>, that people will ask to reprint them, etc, <b>comprar pamoate pyrantel baratos</b>.  <b>Ordering pamoate pyrantel online cheap</b>, <strong>Write content based on your keywords</strong> -- Using your analytics and a keyword tool, develop a keyword list and write content based on those keywords, <b>pamoate pyrantel prescription</b>.  <b>Comprar pamoate pyrantel de descuento</b>, You'll not only drive targeted traffic, you'll better showcase your expertise, <b>pamoate pyrantel prices</b>, <b>Arizona AZ Ariz. </b>, too.</p>
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		<link>http://www.dhcommunications.com/2008/09/use-an-e-newsletter-to-help-nurture-warm-leads/</link>
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		<pubDate>Thu, 18 Sep 2008 12:14:44 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
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		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=271</guid>
		<description><![CDATA[Buy pyrantel dog puppy cat dewormer no prescription, Even though this blog drives a fair amount of traffic and inquiries for me, I still publish my e-newsletter, The MarCom Strategist. I do it because nothing works better to help keep me top of mind with clients who have used my services in the past, South [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Buy pyrantel dog puppy cat dewormer no prescription</b>, Even though this blog drives a fair amount of traffic and inquiries for me, I still publish my e-newsletter, <a href="http://www.dhcommunications.com/free/index.htm" target="_blank">The MarCom Strategist</a>.</p>
<p>I do it because nothing works better to help keep me top of mind with clients who have used my services in the past, <b>South Carolina SC S.C. </b>.  <b>αγοράσετε pyrantel dog puppy cat dewormer</b>, The newsletter is also a great way to nurture "warm" leads -- those people who've looked at my Website or blog but aren't quite ready to use my B2B marketing consulting and copywriting services.</p>
<p>It's why I advise my clients to consider an e-newsletter if they don't have one already, <b>ordering pyrantel dog puppy cat dewormer pills</b>.  <b>Buy pyrantel dog puppy cat dewormer c.o.d.</b>, Ditto for freelancers and consultants. In an article I wrote for The Wealthy Freelancer blog, "<a href="http://thewealthyfreelancer.com/2008/09/5-tips-for-developing-an-e-newsletter-that-makes-the-phone-ring/" target="_blank">5 Tips for Developing an E-Newsletter that Makes the Phone Ring</a>, <b>Oklahoma OK Okla. </b>, <b>Pyrantel dog puppy cat dewormer farmacia a buon mercato</b>, " I explain how to use an e-newsletter to showcase one's expertise while generating on-target inquiries.</p>
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		<title>Order Pyrantel Dog Puppy Cat Dewormer No Prescription</title>
		<link>http://www.dhcommunications.com/2008/09/why-i-dont-use-article-submission-sites/</link>
		<comments>http://www.dhcommunications.com/2008/09/why-i-dont-use-article-submission-sites/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 16:35:05 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B SEO]]></category>
		<category><![CDATA[B2B Web Content]]></category>
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		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=270</guid>
		<description><![CDATA[Order pyrantel dog puppy cat dewormer no prescription, Bob Bly recently asked on his blog, "Does Article Marketing Work?" He asks his blog readers for examples of using articles to generate business. Order pyrantel dog puppy cat dewormer pills, I agree with all of the comments to Bob's post: marketing one's expertise and thought-leadership via [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Order pyrantel dog puppy cat dewormer no prescription</b>, Bob Bly recently asked on his blog, "<a href="http://bly.com/blog/general/does-article-marketing-work/" target="_blank">Does Article Marketing Work</a>?" He asks his blog readers for examples of using articles to generate business.  <b>Order pyrantel dog puppy cat dewormer pills</b>, I agree with all of the comments to Bob's post: marketing one's expertise and thought-leadership via articles is a terrific tactic. I use it myself -- except I've never once used an article submission Website, <b>cheap pyrantel dog puppy cat dewormer without prescription</b>.  <b>Cheapest pyrantel dog puppy cat dewormer in the world</b>, Using these sites is akin to haphazardly spreading seeds over a field and hoping you get a bumper crop of wheat.</p>
<p>It's better to write articles and get them posted where your target audience will see them, <b>pharmacie pyrantel dog puppy cat dewormer bon marché</b>.  These places include your own blog, blogs written by others in your niche, industry Websites, and e-newsletters, <b>order pyrantel dog puppy cat dewormer no prescription</b>.  <b>California CA Calif. </b>, If you write articles for other sites, be sure to post them to your site and/or e-newsletter as well, <b>discount pyrantel dog puppy cat dewormer</b>.  <b>New Hampshire NH N.H. </b>, If you get quoted in an article written by someone else, post the citation to your press room, <b>Kansas KS Kans. </b>.  <b>Missouri MO Mo. </b>, It also makes sense to publish an e-newsletter and post all issues to your Website (and be sure they're optimized for specific keywords).</p>
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		<link>http://www.dhcommunications.com/2007/12/tips-for-generating-e-newsletter-content/</link>
		<comments>http://www.dhcommunications.com/2007/12/tips-for-generating-e-newsletter-content/#comments</comments>
		<pubDate>Sun, 02 Dec 2007 14:26:45 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B Copywriting]]></category>
		<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Email marketing]]></category>
		<category><![CDATA[B2B Integrated Marketing]]></category>

		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=190</guid>
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<p>One strategy I've used since I started my business -- keeping track of the "mistakes" or errors I see companies make when it comes to writing marketing copy, <b>ordering Glucosamine and Chondroitin supplements</b>.  <b>Buy Glucosamine and Chondroitin supplements online legally</b>, I realized early on I was seeing the same mistakes repeatedly. Over the years I've developed numerous articles, presentations, <b>Glucosamine and Chondroitin supplements farmacia a buon mercato</b>, <b>Cheap Glucosamine and Chondroitin supplements from canada</b>, and even an e-book (due out hopefully this month!).</p>
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		<link>http://www.dhcommunications.com/2007/06/b2b-e-newsletters-great-way-to-remain-top-of-mind/</link>
		<comments>http://www.dhcommunications.com/2007/06/b2b-e-newsletters-great-way-to-remain-top-of-mind/#comments</comments>
		<pubDate>Wed, 27 Jun 2007 09:02:25 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=144</guid>
		<description><![CDATA[Karen Gedney, ClickZ's B2B email marketing expert, interviewed me for her most recent column, "Missed B2B Email Opportunities." Karen writes: An e-newsletter can keep you in the game throughout a long consideration process. For example, a recent Enquiro Search Solutions study cites that although the top influencer of the B2B purchasing decision is the vendor's [...]]]></description>
			<content:encoded><![CDATA[Karen Gedney, ClickZ's B2B email marketing expert, interviewed me for her most recent column, "<a href="http://www.clickz.com/showPage.html?page=3626254" target="_blank">Missed B2B Email Opportunities</a>."

Karen writes:
<blockquote>An e-newsletter can keep you in the game throughout a long consideration process. For example, a recent <a href="http://www.enquiro.com/" target="_blank">Enquiro Search Solutions</a> study cites that although the top influencer of the B2B purchasing decision is the vendor's own Web site, other online influencers are important, such as trade publications, business publications, and opt-in e-mail.

While prospects review your Web site, they're likely to opt in for your e-newsletter, allowing you to begin the sales conversation at the height of their research process and throughout an extended buying cycle.</blockquote>
My e-newsletter continues to be one of the best methods I have for <strong>remaining top of mind with prospects and customers</strong>. I still receive calls every month that begin, "I've been getting your newsletter for some time now and have a project . . . . "

Excellent article, Karen, and thank you!]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<pubDate>Mon, 01 Dec 2008 15:12:04 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
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		<category><![CDATA[B2B Marketing]]></category>
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		<description><![CDATA[Order frontier (frontline) for dogs online cheap, According to an October 2008 survey of 189 marketing professionals by Forrester Research (Making Social Media Work in B2B Marketing), B2B marketers continue to rely on traditional digital marketing methods to drive leads -- including e-mail newsletters. Yet, frontier (frontline) for dogs for sale, Cheap frontier (frontline) for [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Order frontier (frontline) for dogs online cheap</b>, According to an October 2008 survey of 189 marketing professionals by Forrester Research (<a href="http://www.forrester.com/Research/Document/Excerpt/0,7211,44507,00.html" target="_blank">Making Social Media Work in B2B Marketing</a>), B2B marketers continue to rely on traditional digital marketing methods to drive leads -- including e-mail newsletters.</p>
<p>Yet, <b>frontier (frontline) for dogs for sale</b>, <b>Cheap frontier (frontline) for dogs online cheap</b>, given the rise of blogs and other social media tactics -- and overflowing e-mail inboxes -- you might wonder if something as lowly as the e-newsletter is still a viable tactic. <img class="alignright" style="float: right;" src="http://www.dhcommunications.com/wp-content/images/ladycomputer.jpg" alt="" width="283" height="424" /></p>
<p>The answer is: <strong>most definitely</strong>, <b>farmacia frontier (frontline) for dogs baratos</b>.  <b>Cheap frontier (frontline) for dogs online</b>, Think about it. Despite the buzz about social media, <b>buy frontier (frontline) for dogs overnight delivery</b>, <b>Delaware DE Del. </b>, email remains the <a href="http://www.pewinternet.org/pdfs/PIP_Broadband.2008.Topline.pdf" target="_blank">#1 activity on the Internet</a>. This means that all of us check email, read email, and respond to email constantly, <b>order frontier (frontline) for dogs online cheap</b>.</p>
<p>Plus, <b>Ohio OH </b>, <b>Buy frontier (frontline) for dogs no prescription</b>, <strong>not everyone reads blogs</strong> or has a LinkedIn/Facebook account. I've had PR and marketing professionals tell me they never read blogs but <strong>they continue to read newsletters</strong>, <b>buy frontier (frontline) for dogs online cheap</b>, <b>Idaho ID </b>, something I realized based on my own experience.</p>
<p>Although I have this blog and Twitter, <b>Louisiana LA </b>, <b>Rhode Island RI R.I. </b>, LinkedIn, and Facebook accounts, <b>frontier (frontline) for dogs online</b>, <b>District of Columbia DC D.C. </b>, I still have people subscribing to my e-newsletter every single day.</p>
<p>(But, <b>order frontier (frontline) for dogs</b>, <b>Cheap frontier (frontline) for dogs</b>, just because people still subscribe to e-newsletters <strong>doesn't mean they're reading them</strong>.  <b>Order frontier (frontline) for dogs online cheap</b>, If I get tired of a company's e-newsletter, for example, I don't unsubscribe, I simply delete it without reading it.)</p>
<p>If you're a marketer who has been putting out an e-newsletter for years, now is a great time to look it over to see how you can re-invigorate your publication, and your audience, too, with the following tips:</p>
<p><strong>1. Look at your email stats for the last year.</strong><ul>	<li>How many people subscribed?</li>	<li>How many unsubscribed?</li>	<li>How did subscribers find your newsletter or what prompted them to sign up?</li>	<li>If you use your e-newsletter to get people to take some sort of action, <b>Colorado CO Colo. </b>, <b>Oklahoma OK Okla. </b>, such as downloading white papers or signing up for Webinars, what percentage of your subscribers did so?</li>	<li>How often was your newsletter forwarded to others?</li>	<li>How often was content in your e-newsletter posted to blogs, <b>frontier (frontline) for dogs online cheap</b>, <b>Cheap frontier (frontline) for dogs tablets</b>, appear in Twitter posts, or reprinted or mentioned in other e-newsletters or trade publications?</li></ul><strong>2, <b>buy frontier (frontline) for dogs online legally</b>.  <b>Buy frontier (frontline) for dogs no rx</b>, Survey your readership.</strong></p>
<p>Set up a simple survery using one of the free tools available, such as <a href="http://www.zoomerang.com/" target="_blank">Zoomerang</a> or <a href="http://www.surveymonkey.com/" target="_blank">Survey Monkey</a>, <b>frontier (frontline) for dogs cheap</b>.  <b>Osta frontier (frontline) for dogs</b>, <a href="http://www.constantcontact.com" target="_blank">Constant Contact</a> now offers survey capabilities, too, <b>order frontier (frontline) for dogs pills</b>.  </p>
<p>Keep the survey short and sweet so that you don't waste people's time. (I like to keep my surveys to ten easy questions that can be answered in two minutes or less.) </p>
<p>Ask your subscribers how often they want to receive the newsletter and what topics they want to read about. If you're a larger company with multiple products or business units sending out one e-newsletter a month, ask your readers if they would like content written just for them, <b>order frontier (frontline) for dogs online cheap</b>.</p>
<p><strong>3. Make your newsletter a priority.</strong></p>
<p>Newsletters tend to fall through the cracks, I think, because they're seen as "fluff" versus revenue generators.</p>
<p>For an e-newsletter to be successful -- that is, to generate leads and ultimately sales -- you have to make it a priority. This means you publish it on time all the time, that you continually develop new content for it (and not use warmed over press releases), and that you analyze your statistics in order to explain to management why the e-newsletter is a necessary marketing tactic.  <b>Order frontier (frontline) for dogs online cheap</b>, Done right, B2B e-newsletters are a great way to stay top-of-mind with prospects not yet ready to buy and maintain relationships with current clients. It's why I'm still publishing mine and have been doing so for the last eight years.</p>
<p>For additional information about email marketing, be sure to download the following reports and articles (which came to me via e-newsletters -- ha!):</p>
<p>Exact Target: <a href="http://email.exacttarget.com/Resources/Whitepapers/NoExecutiveLeftBehind.html" target="_blank">No Executive Left Behind: 10 Things Your C-Suite MUST KNOW About Email Now</a></p>
<p>SilverPop: <a href="http://gw.vtrenz.net/?GQZNY1ON12:LXKOB2Y2Y3=ssID:305831260,email:newsletters@dhcommunications.com,clicksrc:DM%20-%20Spam%20Study" target="_blank">Spam: What Customers Really Think</a></p>
<p>ClickZ: <a href="http://www.clickz.com/3631842" target="_blank">10 Reasons to Be Thankful for E-mail</a> by Karen Gedney</p>
<p>Are you a B2B marketer with an e-newsletter success story. If so, I'd love to feature it on this blog. Drop me an email at: <a href="mailto:info@dhcommunications.com">info@dhcommunications.com</a></p>
<p> <img style="vertical-align: text-bottom;" src="http://www.velveteenmind.com/blognosh/featured-horizontal.png" alt="" width="341" height="89" />.</p>
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		<link>http://www.dhcommunications.com/2009/06/search-articles-blogs-drive-traffic-and-e-newsletter-subscriptions/</link>
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		<pubDate>Thu, 25 Jun 2009 19:07:12 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B Blogs]]></category>
		<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Email marketing]]></category>
		<category><![CDATA[B2B Integrated Marketing]]></category>
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		<description><![CDATA[Order danazol without prescription, I've been watching my e-newsletter new subscriber stats for a while now, mostly because the number of subscribers had been increasing even though e-newsletter open rates have been declining -- according to most industry reports. In the last year, cheap danazol pills, Danazol kopen, the number of people who subscribe to [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Order danazol without prescription</b>, I've been watching my e-newsletter new subscriber stats for a while now, mostly because the number of subscribers had been increasing even though e-newsletter open rates have been declining -- according to most industry reports.</p>
<p>In the last year, <b>cheap danazol pills</b>, <b>Danazol kopen</b>, the number of people who subscribe to my e-newsletter on a daily / monthly basis has doubled, as has the overall number on the list, <b>Osta danazol</b>.  <b>Ordering danazol from canada</b>, The number of subscribers started increasing when I added my e-newsletter subscription form to this blog -- which generates more traffic now than my <a href="http://www.dhcommunications.com">DH Communications, Inc, <b>Maryland MD Md. </b>.  <b>New York NY N.Y. </b>, Website</a>.</p>
<p>Because I have a field on my subscription form that asks people how they found me, <b>Rhode Island RI R.I. </b>, <b>Köpa rabatterade danazol</b>, I'm able to see which marketing tactics generate the most subscribers.</p>
<p>Hands down, "search" is the number one method of driving traffic and subscribers, <b>order danazol without prescription</b>. Over 89% of new visitors to the blog came through Google organic search alone (for the period 1/1/09 to 6/15/2009), <b>buy danazol cod</b>.  <b>Missouri MO Mo. </b>, For the time period cited, approximately 25% of all newsletter subscribers came via search, <b>Idaho ID </b>.  <b>Buy danazol online legally</b>, Writing articles for other blogs, portals, <b>Osta danazol online</b>, <b>Købe danazol online</b>, and e-newsletters is the second best way to drive traffic and subscriptions. For example, <b>danazol pedido en línea</b>, <b>Acquistare online danazol</b>, an article I wrote for Jill Whalen's <a href="http://www.highrankings.com/b2b-content-king">High Rankings Newsletter</a> netted over 100 new subscribers in 24 hours.  <b>Order danazol without prescription</b>, And today (June 25), MarketingProfs featured my blog post about "Plug & Play Website Templates" in their <a href="http://www.marketingprofs.com/short-articles/1163/stay-away-from-plug-and-play">Get to the Point e-newsletter</a> -- which is driving e-newsletter subscribers even as I write.</p>
<p>What has surprised me the most, <b>Georgia GA Ga. </b>, <b>Acheter danazol discount</b>, however, is the number of subscribers who come in from *comments* I've left on blogs -- as well as links to this blog from other bloggers, <b>Florida FL Fla. </b>.  <b>Cheap generic danazol</b>, I'm surprised for two reasons: I didn't really think people followed blog links, and two, <b>buy danazol no rx</b>, <b>Virginia VA Va. </b>, blogs were supposed to supplant e-newsletters when in fact, it's blogs driving the traffic -- and subscriptions, <b>cheapest danazol</b>.  <b>Wyoming WY Wyo. </b>, I'm not quite sure what ideas or analysis I can derive from my numbers except for this:</p>
<p>Despite the number of blogs to which I'm subscribed and don't have time to read, <strong>I always seem to find time for e-newsletters</strong> and this is because the e-newsletter arrives in my inbox -- whereas I have to open my blog reader to access new blog posts, <b>danazol without a prescription</b>, something I don't do often enough.</p>
<p>An e-newsletter is like a good sandwich -- quick and easy to digest.</p>
<p>Done well, e-newsletters give me a quick tip or two I can use. Most important, they arrive in my inbox without me having to do much of anything -- except subscribe once.</p>
<p>If you read still subscribe to and read e-newsletters, please tell me why. I'd love to know.</p>
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		<link>http://www.dhcommunications.com/2008/12/recession-busting-b2b-marcom-tip-4-re-energize-your-e-newsletter/</link>
		<comments>http://www.dhcommunications.com/2008/12/recession-busting-b2b-marcom-tip-4-re-energize-your-e-newsletter/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 15:12:04 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Email marketing]]></category>
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		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=299</guid>
		<description><![CDATA[Order frontier (frontline) for dogs online cheap, According to an October 2008 survey of 189 marketing professionals by Forrester Research (Making Social Media Work in B2B Marketing), B2B marketers continue to rely on traditional digital marketing methods to drive leads -- including e-mail newsletters. Yet, frontier (frontline) for dogs for sale, Cheap frontier (frontline) for [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Order frontier (frontline) for dogs online cheap</b>, According to an October 2008 survey of 189 marketing professionals by Forrester Research (<a href="http://www.forrester.com/Research/Document/Excerpt/0,7211,44507,00.html" target="_blank">Making Social Media Work in B2B Marketing</a>), B2B marketers continue to rely on traditional digital marketing methods to drive leads -- including e-mail newsletters.</p>
<p>Yet, <b>frontier (frontline) for dogs for sale</b>, <b>Cheap frontier (frontline) for dogs online cheap</b>, given the rise of blogs and other social media tactics -- and overflowing e-mail inboxes -- you might wonder if something as lowly as the e-newsletter is still a viable tactic. <img class="alignright" style="float: right;" src="http://www.dhcommunications.com/wp-content/images/ladycomputer.jpg" alt="" width="283" height="424" /></p>
<p>The answer is: <strong>most definitely</strong>, <b>farmacia frontier (frontline) for dogs baratos</b>.  <b>Cheap frontier (frontline) for dogs online</b>, Think about it. Despite the buzz about social media, <b>buy frontier (frontline) for dogs overnight delivery</b>, <b>Delaware DE Del. </b>, email remains the <a href="http://www.pewinternet.org/pdfs/PIP_Broadband.2008.Topline.pdf" target="_blank">#1 activity on the Internet</a>. This means that all of us check email, read email, and respond to email constantly, <b>order frontier (frontline) for dogs online cheap</b>.</p>
<p>Plus, <b>Ohio OH </b>, <b>Buy frontier (frontline) for dogs no prescription</b>, <strong>not everyone reads blogs</strong> or has a LinkedIn/Facebook account. I've had PR and marketing professionals tell me they never read blogs but <strong>they continue to read newsletters</strong>, <b>buy frontier (frontline) for dogs online cheap</b>, <b>Idaho ID </b>, something I realized based on my own experience.</p>
<p>Although I have this blog and Twitter, <b>Louisiana LA </b>, <b>Rhode Island RI R.I. </b>, LinkedIn, and Facebook accounts, <b>frontier (frontline) for dogs online</b>, <b>District of Columbia DC D.C. </b>, I still have people subscribing to my e-newsletter every single day.</p>
<p>(But, <b>order frontier (frontline) for dogs</b>, <b>Cheap frontier (frontline) for dogs</b>, just because people still subscribe to e-newsletters <strong>doesn't mean they're reading them</strong>.  <b>Order frontier (frontline) for dogs online cheap</b>, If I get tired of a company's e-newsletter, for example, I don't unsubscribe, I simply delete it without reading it.)</p>
<p>If you're a marketer who has been putting out an e-newsletter for years, now is a great time to look it over to see how you can re-invigorate your publication, and your audience, too, with the following tips:</p>
<p><strong>1. Look at your email stats for the last year.</strong><ul>	<li>How many people subscribed?</li>	<li>How many unsubscribed?</li>	<li>How did subscribers find your newsletter or what prompted them to sign up?</li>	<li>If you use your e-newsletter to get people to take some sort of action, <b>Colorado CO Colo. </b>, <b>Oklahoma OK Okla. </b>, such as downloading white papers or signing up for Webinars, what percentage of your subscribers did so?</li>	<li>How often was your newsletter forwarded to others?</li>	<li>How often was content in your e-newsletter posted to blogs, <b>frontier (frontline) for dogs online cheap</b>, <b>Cheap frontier (frontline) for dogs tablets</b>, appear in Twitter posts, or reprinted or mentioned in other e-newsletters or trade publications?</li></ul><strong>2, <b>buy frontier (frontline) for dogs online legally</b>.  <b>Buy frontier (frontline) for dogs no rx</b>, Survey your readership.</strong></p>
<p>Set up a simple survery using one of the free tools available, such as <a href="http://www.zoomerang.com/" target="_blank">Zoomerang</a> or <a href="http://www.surveymonkey.com/" target="_blank">Survey Monkey</a>, <b>frontier (frontline) for dogs cheap</b>.  <b>Osta frontier (frontline) for dogs</b>, <a href="http://www.constantcontact.com" target="_blank">Constant Contact</a> now offers survey capabilities, too, <b>order frontier (frontline) for dogs pills</b>.  </p>
<p>Keep the survey short and sweet so that you don't waste people's time. (I like to keep my surveys to ten easy questions that can be answered in two minutes or less.) </p>
<p>Ask your subscribers how often they want to receive the newsletter and what topics they want to read about. If you're a larger company with multiple products or business units sending out one e-newsletter a month, ask your readers if they would like content written just for them, <b>order frontier (frontline) for dogs online cheap</b>.</p>
<p><strong>3. Make your newsletter a priority.</strong></p>
<p>Newsletters tend to fall through the cracks, I think, because they're seen as "fluff" versus revenue generators.</p>
<p>For an e-newsletter to be successful -- that is, to generate leads and ultimately sales -- you have to make it a priority. This means you publish it on time all the time, that you continually develop new content for it (and not use warmed over press releases), and that you analyze your statistics in order to explain to management why the e-newsletter is a necessary marketing tactic.  <b>Order frontier (frontline) for dogs online cheap</b>, Done right, B2B e-newsletters are a great way to stay top-of-mind with prospects not yet ready to buy and maintain relationships with current clients. It's why I'm still publishing mine and have been doing so for the last eight years.</p>
<p>For additional information about email marketing, be sure to download the following reports and articles (which came to me via e-newsletters -- ha!):</p>
<p>Exact Target: <a href="http://email.exacttarget.com/Resources/Whitepapers/NoExecutiveLeftBehind.html" target="_blank">No Executive Left Behind: 10 Things Your C-Suite MUST KNOW About Email Now</a></p>
<p>SilverPop: <a href="http://gw.vtrenz.net/?GQZNY1ON12:LXKOB2Y2Y3=ssID:305831260,email:newsletters@dhcommunications.com,clicksrc:DM%20-%20Spam%20Study" target="_blank">Spam: What Customers Really Think</a></p>
<p>ClickZ: <a href="http://www.clickz.com/3631842" target="_blank">10 Reasons to Be Thankful for E-mail</a> by Karen Gedney</p>
<p>Are you a B2B marketer with an e-newsletter success story. If so, I'd love to feature it on this blog. Drop me an email at: <a href="mailto:info@dhcommunications.com">info@dhcommunications.com</a></p>
<p> <img style="vertical-align: text-bottom;" src="http://www.velveteenmind.com/blognosh/featured-horizontal.png" alt="" width="341" height="89" />.</p>
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		<pubDate>Sat, 11 Oct 2008 18:43:57 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Integrated Marketing]]></category>
		<category><![CDATA[B2B SEO]]></category>
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		<description><![CDATA[Buy cheap pamoate pyrantel online, I'm in the process of updating my Website and while going over my keywords and Google stats I noted -- to my dismay and awe -- that one single archived issue of my newsletter is generating tons of traffic. I'm dismayed because the keywords people are using to get to my site have [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Buy cheap pamoate pyrantel online</b>, I'm in the process of updating my Website and while going over my keywords and Google stats I noted -- to my dismay and awe -- that one single archived issue of my newsletter is generating tons of traffic.</p>
<p>I'm dismayed because the keywords people are using to get to my site have nothing to do with my B2B marketing communications services, <b>order pamoate pyrantel overnight delivery</b>.  <b>Buy pamoate pyrantel</b>, The newsletter in question was an interview with another B2B expert.</p>
<p>I'm <span style="text-decoration: line-through;">awed</span> astounded because this one optimized newsletter is ranking well for 17 (!!!) interations of one keyword phrase, <b>Køb discount pamoate pyrantel</b>.  <b>Cheap pamoate pyrantel online</b>, Twelve of these phrases make up my top 50 keywords, according to Google Analytics, <b>Arkansas AR Ark. </b>. That's a lot of untargeted -- and unwanted -- traffic, <b>buy cheap pamoate pyrantel online</b>.  <b>Pamoate pyrantel online cheap</b>, What are the lessons you can learn from this.</p>
<p><strong>Regularly check your analytics to ensure you're getting *targeted* traffic</strong> -- If a page or piece of content is driving traffic you don't want, <b>Idaho ID </b>, <b>Bestill pamoate pyrantel online</b>, remove that content.</p>
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		<title>Buy Pyrantel Dog Puppy Cat Dewormer No Prescription</title>
		<link>http://www.dhcommunications.com/2008/09/use-an-e-newsletter-to-help-nurture-warm-leads/</link>
		<comments>http://www.dhcommunications.com/2008/09/use-an-e-newsletter-to-help-nurture-warm-leads/#comments</comments>
		<pubDate>Thu, 18 Sep 2008 12:14:44 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
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		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=271</guid>
		<description><![CDATA[Buy pyrantel dog puppy cat dewormer no prescription, Even though this blog drives a fair amount of traffic and inquiries for me, I still publish my e-newsletter, The MarCom Strategist. I do it because nothing works better to help keep me top of mind with clients who have used my services in the past, South [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Buy pyrantel dog puppy cat dewormer no prescription</b>, Even though this blog drives a fair amount of traffic and inquiries for me, I still publish my e-newsletter, <a href="http://www.dhcommunications.com/free/index.htm" target="_blank">The MarCom Strategist</a>.</p>
<p>I do it because nothing works better to help keep me top of mind with clients who have used my services in the past, <b>South Carolina SC S.C. </b>.  <b>αγοράσετε pyrantel dog puppy cat dewormer</b>, The newsletter is also a great way to nurture "warm" leads -- those people who've looked at my Website or blog but aren't quite ready to use my B2B marketing consulting and copywriting services.</p>
<p>It's why I advise my clients to consider an e-newsletter if they don't have one already, <b>ordering pyrantel dog puppy cat dewormer pills</b>.  <b>Buy pyrantel dog puppy cat dewormer c.o.d.</b>, Ditto for freelancers and consultants. In an article I wrote for The Wealthy Freelancer blog, "<a href="http://thewealthyfreelancer.com/2008/09/5-tips-for-developing-an-e-newsletter-that-makes-the-phone-ring/" target="_blank">5 Tips for Developing an E-Newsletter that Makes the Phone Ring</a>, <b>Oklahoma OK Okla. </b>, <b>Pyrantel dog puppy cat dewormer farmacia a buon mercato</b>, " I explain how to use an e-newsletter to showcase one's expertise while generating on-target inquiries.</p>
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		<title>Order Pyrantel Dog Puppy Cat Dewormer No Prescription</title>
		<link>http://www.dhcommunications.com/2008/09/why-i-dont-use-article-submission-sites/</link>
		<comments>http://www.dhcommunications.com/2008/09/why-i-dont-use-article-submission-sites/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 16:35:05 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B SEO]]></category>
		<category><![CDATA[B2B Web Content]]></category>
		<category><![CDATA[General Marketing]]></category>

		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=270</guid>
		<description><![CDATA[Order pyrantel dog puppy cat dewormer no prescription, Bob Bly recently asked on his blog, "Does Article Marketing Work?" He asks his blog readers for examples of using articles to generate business. Order pyrantel dog puppy cat dewormer pills, I agree with all of the comments to Bob's post: marketing one's expertise and thought-leadership via [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Order pyrantel dog puppy cat dewormer no prescription</b>, Bob Bly recently asked on his blog, "<a href="http://bly.com/blog/general/does-article-marketing-work/" target="_blank">Does Article Marketing Work</a>?" He asks his blog readers for examples of using articles to generate business.  <b>Order pyrantel dog puppy cat dewormer pills</b>, I agree with all of the comments to Bob's post: marketing one's expertise and thought-leadership via articles is a terrific tactic. I use it myself -- except I've never once used an article submission Website, <b>cheap pyrantel dog puppy cat dewormer without prescription</b>.  <b>Cheapest pyrantel dog puppy cat dewormer in the world</b>, Using these sites is akin to haphazardly spreading seeds over a field and hoping you get a bumper crop of wheat.</p>
<p>It's better to write articles and get them posted where your target audience will see them, <b>pharmacie pyrantel dog puppy cat dewormer bon marché</b>.  These places include your own blog, blogs written by others in your niche, industry Websites, and e-newsletters, <b>order pyrantel dog puppy cat dewormer no prescription</b>.  <b>California CA Calif. </b>, If you write articles for other sites, be sure to post them to your site and/or e-newsletter as well, <b>discount pyrantel dog puppy cat dewormer</b>.  <b>New Hampshire NH N.H. </b>, If you get quoted in an article written by someone else, post the citation to your press room, <b>Kansas KS Kans. </b>.  <b>Missouri MO Mo. </b>, It also makes sense to publish an e-newsletter and post all issues to your Website (and be sure they're optimized for specific keywords).</p>
<p>By posting all this content to your site -- versus an article submission site -- you'll much more effectively showcase your expertise and thought-leadership *in one place*, <b>köpa pyrantel dog puppy cat dewormer</b>.  <b>Comprar pyrantel dog puppy cat dewormer baratos</b>, You'll drive more traffic as the search engine spiders find your optimized content and index it, and you'll see an increase in inquiries about your services, <b>pyrantel dog puppy cat dewormer prescription</b>.  <b>Virginia VA Va. </b>, At least, that's how it's worked for me all these years, <b>pyrantel dog puppy cat dewormer pills</b>.  <b>Buy pyrantel dog puppy cat dewormer pills</b>, Have you used article submission sites. Can you track new business to these articles, <b>pyrantel dog puppy cat dewormer delivery</b>.  <b>Comprare pyrantel dog puppy cat dewormer sconto</b>.  <b>Georgia GA Ga. </b>.  <b>Oregon OR Ore. </b>.  <b>New York NY N.Y. </b>.  <b>Buy pyrantel dog puppy cat dewormer</b>.  <b>Ordering pyrantel dog puppy cat dewormer no prescription</b>.  <b>Billige pyrantel dog puppy cat dewormer Apotheke</b>.  <b>Halvalla pyrantel dog puppy cat dewormer apteekki</b>.  <b>Pyrantel dog puppy cat dewormer online</b>.</p>
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		<title>Order Cheap Glucosamine And Chondroitin Supplements Online</title>
		<link>http://www.dhcommunications.com/2007/12/tips-for-generating-e-newsletter-content/</link>
		<comments>http://www.dhcommunications.com/2007/12/tips-for-generating-e-newsletter-content/#comments</comments>
		<pubDate>Sun, 02 Dec 2007 14:26:45 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B Copywriting]]></category>
		<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Email marketing]]></category>
		<category><![CDATA[B2B Integrated Marketing]]></category>

		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=190</guid>
		<description><![CDATA[Last week I was a guest on IMN's Order cheap Glucosamine and Chondroitin supplements online, Pro &#038; Content podcast. Connecticut CT Conn. , (IMN offers B2C and B2B companies e-newsletter and other marketing solutions.) IMN Marketing VP, Jo Ellen Collins, Texas TX Tex. , Order Glucosamine and Chondroitin supplements online, and I talked about how [...]]]></description>
			<content:encoded><![CDATA[<p> Last week I was a guest on <a href="http://www.imninc.com/imn_site/index.htm" target="_blank">IMN's</a> <b>Order cheap Glucosamine and Chondroitin supplements online</b>, Pro & Content podcast.  <b>Connecticut CT Conn. </b>, (IMN offers B2C and B2B companies e-newsletter and other marketing solutions.)</p>
<p>IMN Marketing VP, Jo Ellen Collins, <b>Texas TX Tex. </b>, <b>Order Glucosamine and Chondroitin supplements online</b>, and I talked about how to develop content for newsletters, blog posts, <b>order Glucosamine and Chondroitin supplements online without prescription</b>, <b>Glucosamine and Chondroitin supplements</b>, and articles.</p>
<p>One strategy I've used since I started my business -- keeping track of the "mistakes" or errors I see companies make when it comes to writing marketing copy, <b>ordering Glucosamine and Chondroitin supplements</b>.  <b>Buy Glucosamine and Chondroitin supplements online legally</b>, I realized early on I was seeing the same mistakes repeatedly. Over the years I've developed numerous articles, presentations, <b>Glucosamine and Chondroitin supplements farmacia a buon mercato</b>, <b>Cheap Glucosamine and Chondroitin supplements from canada</b>, and even an e-book (due out hopefully this month!).</p>
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		<link>http://www.dhcommunications.com/2007/06/b2b-e-newsletters-great-way-to-remain-top-of-mind/</link>
		<comments>http://www.dhcommunications.com/2007/06/b2b-e-newsletters-great-way-to-remain-top-of-mind/#comments</comments>
		<pubDate>Wed, 27 Jun 2007 09:02:25 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=144</guid>
		<description><![CDATA[Karen Gedney, ClickZ's B2B email marketing expert, interviewed me for her most recent column, "Missed B2B Email Opportunities." Karen writes: An e-newsletter can keep you in the game throughout a long consideration process. For example, a recent Enquiro Search Solutions study cites that although the top influencer of the B2B purchasing decision is the vendor's [...]]]></description>
			<content:encoded><![CDATA[Karen Gedney, ClickZ's B2B email marketing expert, interviewed me for her most recent column, "<a href="http://www.clickz.com/showPage.html?page=3626254" target="_blank">Missed B2B Email Opportunities</a>."

Karen writes:
<blockquote>An e-newsletter can keep you in the game throughout a long consideration process. For example, a recent <a href="http://www.enquiro.com/" target="_blank">Enquiro Search Solutions</a> study cites that although the top influencer of the B2B purchasing decision is the vendor's own Web site, other online influencers are important, such as trade publications, business publications, and opt-in e-mail.

While prospects review your Web site, they're likely to opt in for your e-newsletter, allowing you to begin the sales conversation at the height of their research process and throughout an extended buying cycle.</blockquote>
My e-newsletter continues to be one of the best methods I have for <strong>remaining top of mind with prospects and customers</strong>. I still receive calls every month that begin, "I've been getting your newsletter for some time now and have a project . . . . "

Excellent article, Karen, and thank you!]]></content:encoded>
			<wfw:commentRss>http://www.dhcommunications.com/2007/06/b2b-e-newsletters-great-way-to-remain-top-of-mind/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>E-newsletters &quot;long-term, multiyear investment&quot; according to Nielsen</title>
		<link>http://www.dhcommunications.com/2008/10/seo-power-combo-archived-optimized-e-newsletters/</link>
		<comments>http://www.dhcommunications.com/2008/10/seo-power-combo-archived-optimized-e-newsletters/#comments</comments>
		<pubDate>Sat, 11 Oct 2008 18:43:57 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Integrated Marketing]]></category>
		<category><![CDATA[B2B SEO]]></category>
		<category><![CDATA[B2B Web Content]]></category>
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		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=279</guid>
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			<content:encoded><![CDATA[<p> <b>Buy cheap pamoate pyrantel online</b>, I'm in the process of updating my Website and while going over my keywords and Google stats I noted -- to my dismay and awe -- that one single archived issue of my newsletter is generating tons of traffic.</p>
<p>I'm dismayed because the keywords people are using to get to my site have nothing to do with my B2B marketing communications services, <b>order pamoate pyrantel overnight delivery</b>.  <b>Buy pamoate pyrantel</b>, The newsletter in question was an interview with another B2B expert.</p>
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		<pubDate>Thu, 25 Jun 2009 19:07:12 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B Blogs]]></category>
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		<description><![CDATA[Order danazol without prescription, I've been watching my e-newsletter new subscriber stats for a while now, mostly because the number of subscribers had been increasing even though e-newsletter open rates have been declining -- according to most industry reports. In the last year, cheap danazol pills, Danazol kopen, the number of people who subscribe to [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Order danazol without prescription</b>, I've been watching my e-newsletter new subscriber stats for a while now, mostly because the number of subscribers had been increasing even though e-newsletter open rates have been declining -- according to most industry reports.</p>
<p>In the last year, <b>cheap danazol pills</b>, <b>Danazol kopen</b>, the number of people who subscribe to my e-newsletter on a daily / monthly basis has doubled, as has the overall number on the list, <b>Osta danazol</b>.  <b>Ordering danazol from canada</b>, The number of subscribers started increasing when I added my e-newsletter subscription form to this blog -- which generates more traffic now than my <a href="http://www.dhcommunications.com">DH Communications, Inc, <b>Maryland MD Md. </b>.  <b>New York NY N.Y. </b>, Website</a>.</p>
<p>Because I have a field on my subscription form that asks people how they found me, <b>Rhode Island RI R.I. </b>, <b>Köpa rabatterade danazol</b>, I'm able to see which marketing tactics generate the most subscribers.</p>
<p>Hands down, "search" is the number one method of driving traffic and subscribers, <b>order danazol without prescription</b>. Over 89% of new visitors to the blog came through Google organic search alone (for the period 1/1/09 to 6/15/2009), <b>buy danazol cod</b>.  <b>Missouri MO Mo. </b>, For the time period cited, approximately 25% of all newsletter subscribers came via search, <b>Idaho ID </b>.  <b>Buy danazol online legally</b>, Writing articles for other blogs, portals, <b>Osta danazol online</b>, <b>Købe danazol online</b>, and e-newsletters is the second best way to drive traffic and subscriptions. For example, <b>danazol pedido en línea</b>, <b>Acquistare online danazol</b>, an article I wrote for Jill Whalen's <a href="http://www.highrankings.com/b2b-content-king">High Rankings Newsletter</a> netted over 100 new subscribers in 24 hours.  <b>Order danazol without prescription</b>, And today (June 25), MarketingProfs featured my blog post about "Plug & Play Website Templates" in their <a href="http://www.marketingprofs.com/short-articles/1163/stay-away-from-plug-and-play">Get to the Point e-newsletter</a> -- which is driving e-newsletter subscribers even as I write.</p>
<p>What has surprised me the most, <b>Georgia GA Ga. </b>, <b>Acheter danazol discount</b>, however, is the number of subscribers who come in from *comments* I've left on blogs -- as well as links to this blog from other bloggers, <b>Florida FL Fla. </b>.  <b>Cheap generic danazol</b>, I'm surprised for two reasons: I didn't really think people followed blog links, and two, <b>buy danazol no rx</b>, <b>Virginia VA Va. </b>, blogs were supposed to supplant e-newsletters when in fact, it's blogs driving the traffic -- and subscriptions, <b>cheapest danazol</b>.  <b>Wyoming WY Wyo. </b>, I'm not quite sure what ideas or analysis I can derive from my numbers except for this:</p>
<p>Despite the number of blogs to which I'm subscribed and don't have time to read, <strong>I always seem to find time for e-newsletters</strong> and this is because the e-newsletter arrives in my inbox -- whereas I have to open my blog reader to access new blog posts, <b>danazol without a prescription</b>, something I don't do often enough.</p>
<p>An e-newsletter is like a good sandwich -- quick and easy to digest.</p>
<p>Done well, e-newsletters give me a quick tip or two I can use. Most important, they arrive in my inbox without me having to do much of anything -- except subscribe once.</p>
<p>If you read still subscribe to and read e-newsletters, please tell me why. I'd love to know.</p>
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		<pubDate>Mon, 01 Dec 2008 15:12:04 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
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		<description><![CDATA[Order frontier (frontline) for dogs online cheap, According to an October 2008 survey of 189 marketing professionals by Forrester Research (Making Social Media Work in B2B Marketing), B2B marketers continue to rely on traditional digital marketing methods to drive leads -- including e-mail newsletters. Yet, frontier (frontline) for dogs for sale, Cheap frontier (frontline) for [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Order frontier (frontline) for dogs online cheap</b>, According to an October 2008 survey of 189 marketing professionals by Forrester Research (<a href="http://www.forrester.com/Research/Document/Excerpt/0,7211,44507,00.html" target="_blank">Making Social Media Work in B2B Marketing</a>), B2B marketers continue to rely on traditional digital marketing methods to drive leads -- including e-mail newsletters.</p>
<p>Yet, <b>frontier (frontline) for dogs for sale</b>, <b>Cheap frontier (frontline) for dogs online cheap</b>, given the rise of blogs and other social media tactics -- and overflowing e-mail inboxes -- you might wonder if something as lowly as the e-newsletter is still a viable tactic. <img class="alignright" style="float: right;" src="http://www.dhcommunications.com/wp-content/images/ladycomputer.jpg" alt="" width="283" height="424" /></p>
<p>The answer is: <strong>most definitely</strong>, <b>farmacia frontier (frontline) for dogs baratos</b>.  <b>Cheap frontier (frontline) for dogs online</b>, Think about it. Despite the buzz about social media, <b>buy frontier (frontline) for dogs overnight delivery</b>, <b>Delaware DE Del. </b>, email remains the <a href="http://www.pewinternet.org/pdfs/PIP_Broadband.2008.Topline.pdf" target="_blank">#1 activity on the Internet</a>. This means that all of us check email, read email, and respond to email constantly, <b>order frontier (frontline) for dogs online cheap</b>.</p>
<p>Plus, <b>Ohio OH </b>, <b>Buy frontier (frontline) for dogs no prescription</b>, <strong>not everyone reads blogs</strong> or has a LinkedIn/Facebook account. I've had PR and marketing professionals tell me they never read blogs but <strong>they continue to read newsletters</strong>, <b>buy frontier (frontline) for dogs online cheap</b>, <b>Idaho ID </b>, something I realized based on my own experience.</p>
<p>Although I have this blog and Twitter, <b>Louisiana LA </b>, <b>Rhode Island RI R.I. </b>, LinkedIn, and Facebook accounts, <b>frontier (frontline) for dogs online</b>, <b>District of Columbia DC D.C. </b>, I still have people subscribing to my e-newsletter every single day.</p>
<p>(But, <b>order frontier (frontline) for dogs</b>, <b>Cheap frontier (frontline) for dogs</b>, just because people still subscribe to e-newsletters <strong>doesn't mean they're reading them</strong>.  <b>Order frontier (frontline) for dogs online cheap</b>, If I get tired of a company's e-newsletter, for example, I don't unsubscribe, I simply delete it without reading it.)</p>
<p>If you're a marketer who has been putting out an e-newsletter for years, now is a great time to look it over to see how you can re-invigorate your publication, and your audience, too, with the following tips:</p>
<p><strong>1. Look at your email stats for the last year.</strong><ul>	<li>How many people subscribed?</li>	<li>How many unsubscribed?</li>	<li>How did subscribers find your newsletter or what prompted them to sign up?</li>	<li>If you use your e-newsletter to get people to take some sort of action, <b>Colorado CO Colo. </b>, <b>Oklahoma OK Okla. </b>, such as downloading white papers or signing up for Webinars, what percentage of your subscribers did so?</li>	<li>How often was your newsletter forwarded to others?</li>	<li>How often was content in your e-newsletter posted to blogs, <b>frontier (frontline) for dogs online cheap</b>, <b>Cheap frontier (frontline) for dogs tablets</b>, appear in Twitter posts, or reprinted or mentioned in other e-newsletters or trade publications?</li></ul><strong>2, <b>buy frontier (frontline) for dogs online legally</b>.  <b>Buy frontier (frontline) for dogs no rx</b>, Survey your readership.</strong></p>
<p>Set up a simple survery using one of the free tools available, such as <a href="http://www.zoomerang.com/" target="_blank">Zoomerang</a> or <a href="http://www.surveymonkey.com/" target="_blank">Survey Monkey</a>, <b>frontier (frontline) for dogs cheap</b>.  <b>Osta frontier (frontline) for dogs</b>, <a href="http://www.constantcontact.com" target="_blank">Constant Contact</a> now offers survey capabilities, too, <b>order frontier (frontline) for dogs pills</b>.  </p>
<p>Keep the survey short and sweet so that you don't waste people's time. (I like to keep my surveys to ten easy questions that can be answered in two minutes or less.) </p>
<p>Ask your subscribers how often they want to receive the newsletter and what topics they want to read about. If you're a larger company with multiple products or business units sending out one e-newsletter a month, ask your readers if they would like content written just for them, <b>order frontier (frontline) for dogs online cheap</b>.</p>
<p><strong>3. Make your newsletter a priority.</strong></p>
<p>Newsletters tend to fall through the cracks, I think, because they're seen as "fluff" versus revenue generators.</p>
<p>For an e-newsletter to be successful -- that is, to generate leads and ultimately sales -- you have to make it a priority. This means you publish it on time all the time, that you continually develop new content for it (and not use warmed over press releases), and that you analyze your statistics in order to explain to management why the e-newsletter is a necessary marketing tactic.  <b>Order frontier (frontline) for dogs online cheap</b>, Done right, B2B e-newsletters are a great way to stay top-of-mind with prospects not yet ready to buy and maintain relationships with current clients. It's why I'm still publishing mine and have been doing so for the last eight years.</p>
<p>For additional information about email marketing, be sure to download the following reports and articles (which came to me via e-newsletters -- ha!):</p>
<p>Exact Target: <a href="http://email.exacttarget.com/Resources/Whitepapers/NoExecutiveLeftBehind.html" target="_blank">No Executive Left Behind: 10 Things Your C-Suite MUST KNOW About Email Now</a></p>
<p>SilverPop: <a href="http://gw.vtrenz.net/?GQZNY1ON12:LXKOB2Y2Y3=ssID:305831260,email:newsletters@dhcommunications.com,clicksrc:DM%20-%20Spam%20Study" target="_blank">Spam: What Customers Really Think</a></p>
<p>ClickZ: <a href="http://www.clickz.com/3631842" target="_blank">10 Reasons to Be Thankful for E-mail</a> by Karen Gedney</p>
<p>Are you a B2B marketer with an e-newsletter success story. If so, I'd love to feature it on this blog. Drop me an email at: <a href="mailto:info@dhcommunications.com">info@dhcommunications.com</a></p>
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		<pubDate>Sat, 11 Oct 2008 18:43:57 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
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		<description><![CDATA[Buy cheap pamoate pyrantel online, I'm in the process of updating my Website and while going over my keywords and Google stats I noted -- to my dismay and awe -- that one single archived issue of my newsletter is generating tons of traffic. I'm dismayed because the keywords people are using to get to my site have [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Buy cheap pamoate pyrantel online</b>, I'm in the process of updating my Website and while going over my keywords and Google stats I noted -- to my dismay and awe -- that one single archived issue of my newsletter is generating tons of traffic.</p>
<p>I'm dismayed because the keywords people are using to get to my site have nothing to do with my B2B marketing communications services, <b>order pamoate pyrantel overnight delivery</b>.  <b>Buy pamoate pyrantel</b>, The newsletter in question was an interview with another B2B expert.</p>
<p>I'm <span style="text-decoration: line-through;">awed</span> astounded because this one optimized newsletter is ranking well for 17 (!!!) interations of one keyword phrase, <b>Køb discount pamoate pyrantel</b>.  <b>Cheap pamoate pyrantel online</b>, Twelve of these phrases make up my top 50 keywords, according to Google Analytics, <b>Arkansas AR Ark. </b>. That's a lot of untargeted -- and unwanted -- traffic, <b>buy cheap pamoate pyrantel online</b>.  <b>Pamoate pyrantel online cheap</b>, What are the lessons you can learn from this.</p>
<p><strong>Regularly check your analytics to ensure you're getting *targeted* traffic</strong> -- If a page or piece of content is driving traffic you don't want, <b>Idaho ID </b>, <b>Bestill pamoate pyrantel online</b>, remove that content.</p>
<p><strong>Optimize all of your Website's content</strong> -- not just the Home page, <b>South Carolina SC S.C. </b>.  <b>Louisiana LA </b>, <strong>Archive your e-newsletters</strong> -- If you publish monthly, that's 12 additional pages for your site, <b>Køb billige pamoate pyrantel</b>.  <b>Buy cheap pamoate pyrantel online</b>, Even better, don't publish them as PDFs -- use HTML instead.  <b>Buy pamoate pyrantel online without prescription</b>, Although Google does index PDFs, it's easier to optimize the HTML code. You'll also find that other sites will link to them, <b>pamoate pyrantel generic</b>, <b>Maryland MD Md. </b>, that people will ask to reprint them, etc, <b>comprar pamoate pyrantel baratos</b>.  <b>Ordering pamoate pyrantel online cheap</b>, <strong>Write content based on your keywords</strong> -- Using your analytics and a keyword tool, develop a keyword list and write content based on those keywords, <b>pamoate pyrantel prescription</b>.  <b>Comprar pamoate pyrantel de descuento</b>, You'll not only drive targeted traffic, you'll better showcase your expertise, <b>pamoate pyrantel prices</b>, <b>Arizona AZ Ariz. </b>, too.</p>
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		<dc:creator>Dianna Huff</dc:creator>
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		<description><![CDATA[Buy pyrantel dog puppy cat dewormer no prescription, Even though this blog drives a fair amount of traffic and inquiries for me, I still publish my e-newsletter, The MarCom Strategist. I do it because nothing works better to help keep me top of mind with clients who have used my services in the past, South [...]]]></description>
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		<pubDate>Mon, 15 Sep 2008 16:35:05 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
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		<dc:creator>Dianna Huff</dc:creator>
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			<content:encoded><![CDATA[Karen Gedney, ClickZ's B2B email marketing expert, interviewed me for her most recent column, "<a href="http://www.clickz.com/showPage.html?page=3626254" target="_blank">Missed B2B Email Opportunities</a>."

Karen writes:
<blockquote>An e-newsletter can keep you in the game throughout a long consideration process. For example, a recent <a href="http://www.enquiro.com/" target="_blank">Enquiro Search Solutions</a> study cites that although the top influencer of the B2B purchasing decision is the vendor's own Web site, other online influencers are important, such as trade publications, business publications, and opt-in e-mail.

While prospects review your Web site, they're likely to opt in for your e-newsletter, allowing you to begin the sales conversation at the height of their research process and throughout an extended buying cycle.</blockquote>
My e-newsletter continues to be one of the best methods I have for <strong>remaining top of mind with prospects and customers</strong>. I still receive calls every month that begin, "I've been getting your newsletter for some time now and have a project . . . . "

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<p>Hands down, "search" is the number one method of driving traffic and subscribers, <b>order danazol without prescription</b>. Over 89% of new visitors to the blog came through Google organic search alone (for the period 1/1/09 to 6/15/2009), <b>buy danazol cod</b>.  <b>Missouri MO Mo. </b>, For the time period cited, approximately 25% of all newsletter subscribers came via search, <b>Idaho ID </b>.  <b>Buy danazol online legally</b>, Writing articles for other blogs, portals, <b>Osta danazol online</b>, <b>Købe danazol online</b>, and e-newsletters is the second best way to drive traffic and subscriptions. For example, <b>danazol pedido en línea</b>, <b>Acquistare online danazol</b>, an article I wrote for Jill Whalen's <a href="http://www.highrankings.com/b2b-content-king">High Rankings Newsletter</a> netted over 100 new subscribers in 24 hours.  <b>Order danazol without prescription</b>, And today (June 25), MarketingProfs featured my blog post about "Plug & Play Website Templates" in their <a href="http://www.marketingprofs.com/short-articles/1163/stay-away-from-plug-and-play">Get to the Point e-newsletter</a> -- which is driving e-newsletter subscribers even as I write.</p>
<p>What has surprised me the most, <b>Georgia GA Ga. </b>, <b>Acheter danazol discount</b>, however, is the number of subscribers who come in from *comments* I've left on blogs -- as well as links to this blog from other bloggers, <b>Florida FL Fla. </b>.  <b>Cheap generic danazol</b>, I'm surprised for two reasons: I didn't really think people followed blog links, and two, <b>buy danazol no rx</b>, <b>Virginia VA Va. </b>, blogs were supposed to supplant e-newsletters when in fact, it's blogs driving the traffic -- and subscriptions, <b>cheapest danazol</b>.  <b>Wyoming WY Wyo. </b>, I'm not quite sure what ideas or analysis I can derive from my numbers except for this:</p>
<p>Despite the number of blogs to which I'm subscribed and don't have time to read, <strong>I always seem to find time for e-newsletters</strong> and this is because the e-newsletter arrives in my inbox -- whereas I have to open my blog reader to access new blog posts, <b>danazol without a prescription</b>, something I don't do often enough.</p>
<p>An e-newsletter is like a good sandwich -- quick and easy to digest.</p>
<p>Done well, e-newsletters give me a quick tip or two I can use. Most important, they arrive in my inbox without me having to do much of anything -- except subscribe once.</p>
<p>If you read still subscribe to and read e-newsletters, please tell me why. I'd love to know.</p>
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		<link>http://www.dhcommunications.com/2008/12/recession-busting-b2b-marcom-tip-4-re-energize-your-e-newsletter/</link>
		<comments>http://www.dhcommunications.com/2008/12/recession-busting-b2b-marcom-tip-4-re-energize-your-e-newsletter/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 15:12:04 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Email marketing]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Recession Busting MarCom Tips]]></category>

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		<description><![CDATA[Order frontier (frontline) for dogs online cheap, According to an October 2008 survey of 189 marketing professionals by Forrester Research (Making Social Media Work in B2B Marketing), B2B marketers continue to rely on traditional digital marketing methods to drive leads -- including e-mail newsletters. Yet, frontier (frontline) for dogs for sale, Cheap frontier (frontline) for [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Order frontier (frontline) for dogs online cheap</b>, According to an October 2008 survey of 189 marketing professionals by Forrester Research (<a href="http://www.forrester.com/Research/Document/Excerpt/0,7211,44507,00.html" target="_blank">Making Social Media Work in B2B Marketing</a>), B2B marketers continue to rely on traditional digital marketing methods to drive leads -- including e-mail newsletters.</p>
<p>Yet, <b>frontier (frontline) for dogs for sale</b>, <b>Cheap frontier (frontline) for dogs online cheap</b>, given the rise of blogs and other social media tactics -- and overflowing e-mail inboxes -- you might wonder if something as lowly as the e-newsletter is still a viable tactic. <img class="alignright" style="float: right;" src="http://www.dhcommunications.com/wp-content/images/ladycomputer.jpg" alt="" width="283" height="424" /></p>
<p>The answer is: <strong>most definitely</strong>, <b>farmacia frontier (frontline) for dogs baratos</b>.  <b>Cheap frontier (frontline) for dogs online</b>, Think about it. Despite the buzz about social media, <b>buy frontier (frontline) for dogs overnight delivery</b>, <b>Delaware DE Del. </b>, email remains the <a href="http://www.pewinternet.org/pdfs/PIP_Broadband.2008.Topline.pdf" target="_blank">#1 activity on the Internet</a>. This means that all of us check email, read email, and respond to email constantly, <b>order frontier (frontline) for dogs online cheap</b>.</p>
<p>Plus, <b>Ohio OH </b>, <b>Buy frontier (frontline) for dogs no prescription</b>, <strong>not everyone reads blogs</strong> or has a LinkedIn/Facebook account. I've had PR and marketing professionals tell me they never read blogs but <strong>they continue to read newsletters</strong>, <b>buy frontier (frontline) for dogs online cheap</b>, <b>Idaho ID </b>, something I realized based on my own experience.</p>
<p>Although I have this blog and Twitter, <b>Louisiana LA </b>, <b>Rhode Island RI R.I. </b>, LinkedIn, and Facebook accounts, <b>frontier (frontline) for dogs online</b>, <b>District of Columbia DC D.C. </b>, I still have people subscribing to my e-newsletter every single day.</p>
<p>(But, <b>order frontier (frontline) for dogs</b>, <b>Cheap frontier (frontline) for dogs</b>, just because people still subscribe to e-newsletters <strong>doesn't mean they're reading them</strong>.  <b>Order frontier (frontline) for dogs online cheap</b>, If I get tired of a company's e-newsletter, for example, I don't unsubscribe, I simply delete it without reading it.)</p>
<p>If you're a marketer who has been putting out an e-newsletter for years, now is a great time to look it over to see how you can re-invigorate your publication, and your audience, too, with the following tips:</p>
<p><strong>1. Look at your email stats for the last year.</strong><ul>	<li>How many people subscribed?</li>	<li>How many unsubscribed?</li>	<li>How did subscribers find your newsletter or what prompted them to sign up?</li>	<li>If you use your e-newsletter to get people to take some sort of action, <b>Colorado CO Colo. </b>, <b>Oklahoma OK Okla. </b>, such as downloading white papers or signing up for Webinars, what percentage of your subscribers did so?</li>	<li>How often was your newsletter forwarded to others?</li>	<li>How often was content in your e-newsletter posted to blogs, <b>frontier (frontline) for dogs online cheap</b>, <b>Cheap frontier (frontline) for dogs tablets</b>, appear in Twitter posts, or reprinted or mentioned in other e-newsletters or trade publications?</li></ul><strong>2, <b>buy frontier (frontline) for dogs online legally</b>.  <b>Buy frontier (frontline) for dogs no rx</b>, Survey your readership.</strong></p>
<p>Set up a simple survery using one of the free tools available, such as <a href="http://www.zoomerang.com/" target="_blank">Zoomerang</a> or <a href="http://www.surveymonkey.com/" target="_blank">Survey Monkey</a>, <b>frontier (frontline) for dogs cheap</b>.  <b>Osta frontier (frontline) for dogs</b>, <a href="http://www.constantcontact.com" target="_blank">Constant Contact</a> now offers survey capabilities, too, <b>order frontier (frontline) for dogs pills</b>.  </p>
<p>Keep the survey short and sweet so that you don't waste people's time. (I like to keep my surveys to ten easy questions that can be answered in two minutes or less.) </p>
<p>Ask your subscribers how often they want to receive the newsletter and what topics they want to read about. If you're a larger company with multiple products or business units sending out one e-newsletter a month, ask your readers if they would like content written just for them, <b>order frontier (frontline) for dogs online cheap</b>.</p>
<p><strong>3. Make your newsletter a priority.</strong></p>
<p>Newsletters tend to fall through the cracks, I think, because they're seen as "fluff" versus revenue generators.</p>
<p>For an e-newsletter to be successful -- that is, to generate leads and ultimately sales -- you have to make it a priority. This means you publish it on time all the time, that you continually develop new content for it (and not use warmed over press releases), and that you analyze your statistics in order to explain to management why the e-newsletter is a necessary marketing tactic.  <b>Order frontier (frontline) for dogs online cheap</b>, Done right, B2B e-newsletters are a great way to stay top-of-mind with prospects not yet ready to buy and maintain relationships with current clients. It's why I'm still publishing mine and have been doing so for the last eight years.</p>
<p>For additional information about email marketing, be sure to download the following reports and articles (which came to me via e-newsletters -- ha!):</p>
<p>Exact Target: <a href="http://email.exacttarget.com/Resources/Whitepapers/NoExecutiveLeftBehind.html" target="_blank">No Executive Left Behind: 10 Things Your C-Suite MUST KNOW About Email Now</a></p>
<p>SilverPop: <a href="http://gw.vtrenz.net/?GQZNY1ON12:LXKOB2Y2Y3=ssID:305831260,email:newsletters@dhcommunications.com,clicksrc:DM%20-%20Spam%20Study" target="_blank">Spam: What Customers Really Think</a></p>
<p>ClickZ: <a href="http://www.clickz.com/3631842" target="_blank">10 Reasons to Be Thankful for E-mail</a> by Karen Gedney</p>
<p>Are you a B2B marketer with an e-newsletter success story. If so, I'd love to feature it on this blog. Drop me an email at: <a href="mailto:info@dhcommunications.com">info@dhcommunications.com</a></p>
<p> <img style="vertical-align: text-bottom;" src="http://www.velveteenmind.com/blognosh/featured-horizontal.png" alt="" width="341" height="89" />.</p>
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		<link>http://www.dhcommunications.com/2008/10/seo-power-combo-archived-optimized-e-newsletters/</link>
		<comments>http://www.dhcommunications.com/2008/10/seo-power-combo-archived-optimized-e-newsletters/#comments</comments>
		<pubDate>Sat, 11 Oct 2008 18:43:57 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Integrated Marketing]]></category>
		<category><![CDATA[B2B SEO]]></category>
		<category><![CDATA[B2B Web Content]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=279</guid>
		<description><![CDATA[Buy cheap pamoate pyrantel online, I'm in the process of updating my Website and while going over my keywords and Google stats I noted -- to my dismay and awe -- that one single archived issue of my newsletter is generating tons of traffic. I'm dismayed because the keywords people are using to get to my site have [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Buy cheap pamoate pyrantel online</b>, I'm in the process of updating my Website and while going over my keywords and Google stats I noted -- to my dismay and awe -- that one single archived issue of my newsletter is generating tons of traffic.</p>
<p>I'm dismayed because the keywords people are using to get to my site have nothing to do with my B2B marketing communications services, <b>order pamoate pyrantel overnight delivery</b>.  <b>Buy pamoate pyrantel</b>, The newsletter in question was an interview with another B2B expert.</p>
<p>I'm <span style="text-decoration: line-through;">awed</span> astounded because this one optimized newsletter is ranking well for 17 (!!!) interations of one keyword phrase, <b>Køb discount pamoate pyrantel</b>.  <b>Cheap pamoate pyrantel online</b>, Twelve of these phrases make up my top 50 keywords, according to Google Analytics, <b>Arkansas AR Ark. </b>. That's a lot of untargeted -- and unwanted -- traffic, <b>buy cheap pamoate pyrantel online</b>.  <b>Pamoate pyrantel online cheap</b>, What are the lessons you can learn from this.</p>
<p><strong>Regularly check your analytics to ensure you're getting *targeted* traffic</strong> -- If a page or piece of content is driving traffic you don't want, <b>Idaho ID </b>, <b>Bestill pamoate pyrantel online</b>, remove that content.</p>
<p><strong>Optimize all of your Website's content</strong> -- not just the Home page, <b>South Carolina SC S.C. </b>.  <b>Louisiana LA </b>, <strong>Archive your e-newsletters</strong> -- If you publish monthly, that's 12 additional pages for your site, <b>Køb billige pamoate pyrantel</b>.  <b>Buy cheap pamoate pyrantel online</b>, Even better, don't publish them as PDFs -- use HTML instead.  <b>Buy pamoate pyrantel online without prescription</b>, Although Google does index PDFs, it's easier to optimize the HTML code. You'll also find that other sites will link to them, <b>pamoate pyrantel generic</b>, <b>Maryland MD Md. </b>, that people will ask to reprint them, etc, <b>comprar pamoate pyrantel baratos</b>.  <b>Ordering pamoate pyrantel online cheap</b>, <strong>Write content based on your keywords</strong> -- Using your analytics and a keyword tool, develop a keyword list and write content based on those keywords, <b>pamoate pyrantel prescription</b>.  <b>Comprar pamoate pyrantel de descuento</b>, You'll not only drive targeted traffic, you'll better showcase your expertise, <b>pamoate pyrantel prices</b>, <b>Arizona AZ Ariz. </b>, too.</p>
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		<link>http://www.dhcommunications.com/2008/09/use-an-e-newsletter-to-help-nurture-warm-leads/</link>
		<comments>http://www.dhcommunications.com/2008/09/use-an-e-newsletter-to-help-nurture-warm-leads/#comments</comments>
		<pubDate>Thu, 18 Sep 2008 12:14:44 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[General Marketing]]></category>

		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=271</guid>
		<description><![CDATA[Buy pyrantel dog puppy cat dewormer no prescription, Even though this blog drives a fair amount of traffic and inquiries for me, I still publish my e-newsletter, The MarCom Strategist. I do it because nothing works better to help keep me top of mind with clients who have used my services in the past, South [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Buy pyrantel dog puppy cat dewormer no prescription</b>, Even though this blog drives a fair amount of traffic and inquiries for me, I still publish my e-newsletter, <a href="http://www.dhcommunications.com/free/index.htm" target="_blank">The MarCom Strategist</a>.</p>
<p>I do it because nothing works better to help keep me top of mind with clients who have used my services in the past, <b>South Carolina SC S.C. </b>.  <b>αγοράσετε pyrantel dog puppy cat dewormer</b>, The newsletter is also a great way to nurture "warm" leads -- those people who've looked at my Website or blog but aren't quite ready to use my B2B marketing consulting and copywriting services.</p>
<p>It's why I advise my clients to consider an e-newsletter if they don't have one already, <b>ordering pyrantel dog puppy cat dewormer pills</b>.  <b>Buy pyrantel dog puppy cat dewormer c.o.d.</b>, Ditto for freelancers and consultants. In an article I wrote for The Wealthy Freelancer blog, "<a href="http://thewealthyfreelancer.com/2008/09/5-tips-for-developing-an-e-newsletter-that-makes-the-phone-ring/" target="_blank">5 Tips for Developing an E-Newsletter that Makes the Phone Ring</a>, <b>Oklahoma OK Okla. </b>, <b>Pyrantel dog puppy cat dewormer farmacia a buon mercato</b>, " I explain how to use an e-newsletter to showcase one's expertise while generating on-target inquiries.</p>
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		<link>http://www.dhcommunications.com/2008/09/why-i-dont-use-article-submission-sites/</link>
		<comments>http://www.dhcommunications.com/2008/09/why-i-dont-use-article-submission-sites/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 16:35:05 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B SEO]]></category>
		<category><![CDATA[B2B Web Content]]></category>
		<category><![CDATA[General Marketing]]></category>

		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=270</guid>
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		<pubDate>Sun, 02 Dec 2007 14:26:45 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
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			<content:encoded><![CDATA[<p> Last week I was a guest on <a href="http://www.imninc.com/imn_site/index.htm" target="_blank">IMN's</a> <b>Order cheap Glucosamine and Chondroitin supplements online</b>, Pro & Content podcast.  <b>Connecticut CT Conn. </b>, (IMN offers B2C and B2B companies e-newsletter and other marketing solutions.)</p>
<p>IMN Marketing VP, Jo Ellen Collins, <b>Texas TX Tex. </b>, <b>Order Glucosamine and Chondroitin supplements online</b>, and I talked about how to develop content for newsletters, blog posts, <b>order Glucosamine and Chondroitin supplements online without prescription</b>, <b>Glucosamine and Chondroitin supplements</b>, and articles.</p>
<p>One strategy I've used since I started my business -- keeping track of the "mistakes" or errors I see companies make when it comes to writing marketing copy, <b>ordering Glucosamine and Chondroitin supplements</b>.  <b>Buy Glucosamine and Chondroitin supplements online legally</b>, I realized early on I was seeing the same mistakes repeatedly. Over the years I've developed numerous articles, presentations, <b>Glucosamine and Chondroitin supplements farmacia a buon mercato</b>, <b>Cheap Glucosamine and Chondroitin supplements from canada</b>, and even an e-book (due out hopefully this month!).</p>
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		<title>B2B E-Newsletters Great Way to Remain Top of Mind</title>
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		<comments>http://www.dhcommunications.com/2007/06/b2b-e-newsletters-great-way-to-remain-top-of-mind/#comments</comments>
		<pubDate>Wed, 27 Jun 2007 09:02:25 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
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		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=144</guid>
		<description><![CDATA[Karen Gedney, ClickZ's B2B email marketing expert, interviewed me for her most recent column, "Missed B2B Email Opportunities." Karen writes: An e-newsletter can keep you in the game throughout a long consideration process. For example, a recent Enquiro Search Solutions study cites that although the top influencer of the B2B purchasing decision is the vendor's [...]]]></description>
			<content:encoded><![CDATA[Karen Gedney, ClickZ's B2B email marketing expert, interviewed me for her most recent column, "<a href="http://www.clickz.com/showPage.html?page=3626254" target="_blank">Missed B2B Email Opportunities</a>."

Karen writes:
<blockquote>An e-newsletter can keep you in the game throughout a long consideration process. For example, a recent <a href="http://www.enquiro.com/" target="_blank">Enquiro Search Solutions</a> study cites that although the top influencer of the B2B purchasing decision is the vendor's own Web site, other online influencers are important, such as trade publications, business publications, and opt-in e-mail.

While prospects review your Web site, they're likely to opt in for your e-newsletter, allowing you to begin the sales conversation at the height of their research process and throughout an extended buying cycle.</blockquote>
My e-newsletter continues to be one of the best methods I have for <strong>remaining top of mind with prospects and customers</strong>. I still receive calls every month that begin, "I've been getting your newsletter for some time now and have a project . . . . "

Excellent article, Karen, and thank you!]]></content:encoded>
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		<title>E-newsletters &quot;long-term, multiyear investment&quot; according to Nielsen</title>
		<link>http://www.dhcommunications.com/2008/09/why-i-dont-use-article-submission-sites/</link>
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		<pubDate>Mon, 15 Sep 2008 16:35:05 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
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		<description><![CDATA[Order pyrantel dog puppy cat dewormer no prescription, Bob Bly recently asked on his blog, "Does Article Marketing Work?" He asks his blog readers for examples of using articles to generate business. Order pyrantel dog puppy cat dewormer pills, I agree with all of the comments to Bob's post: marketing one's expertise and thought-leadership via [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Order pyrantel dog puppy cat dewormer no prescription</b>, Bob Bly recently asked on his blog, "<a href="http://bly.com/blog/general/does-article-marketing-work/" target="_blank">Does Article Marketing Work</a>?" He asks his blog readers for examples of using articles to generate business.  <b>Order pyrantel dog puppy cat dewormer pills</b>, I agree with all of the comments to Bob's post: marketing one's expertise and thought-leadership via articles is a terrific tactic. I use it myself -- except I've never once used an article submission Website, <b>cheap pyrantel dog puppy cat dewormer without prescription</b>.  <b>Cheapest pyrantel dog puppy cat dewormer in the world</b>, Using these sites is akin to haphazardly spreading seeds over a field and hoping you get a bumper crop of wheat.</p>
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		<pubDate>Thu, 25 Jun 2009 19:07:12 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
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		<description><![CDATA[Order danazol without prescription, I've been watching my e-newsletter new subscriber stats for a while now, mostly because the number of subscribers had been increasing even though e-newsletter open rates have been declining -- according to most industry reports. In the last year, cheap danazol pills, Danazol kopen, the number of people who subscribe to [...]]]></description>
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<p>Hands down, "search" is the number one method of driving traffic and subscribers, <b>order danazol without prescription</b>. Over 89% of new visitors to the blog came through Google organic search alone (for the period 1/1/09 to 6/15/2009), <b>buy danazol cod</b>.  <b>Missouri MO Mo. </b>, For the time period cited, approximately 25% of all newsletter subscribers came via search, <b>Idaho ID </b>.  <b>Buy danazol online legally</b>, Writing articles for other blogs, portals, <b>Osta danazol online</b>, <b>Købe danazol online</b>, and e-newsletters is the second best way to drive traffic and subscriptions. For example, <b>danazol pedido en línea</b>, <b>Acquistare online danazol</b>, an article I wrote for Jill Whalen's <a href="http://www.highrankings.com/b2b-content-king">High Rankings Newsletter</a> netted over 100 new subscribers in 24 hours.  <b>Order danazol without prescription</b>, And today (June 25), MarketingProfs featured my blog post about "Plug & Play Website Templates" in their <a href="http://www.marketingprofs.com/short-articles/1163/stay-away-from-plug-and-play">Get to the Point e-newsletter</a> -- which is driving e-newsletter subscribers even as I write.</p>
<p>What has surprised me the most, <b>Georgia GA Ga. </b>, <b>Acheter danazol discount</b>, however, is the number of subscribers who come in from *comments* I've left on blogs -- as well as links to this blog from other bloggers, <b>Florida FL Fla. </b>.  <b>Cheap generic danazol</b>, I'm surprised for two reasons: I didn't really think people followed blog links, and two, <b>buy danazol no rx</b>, <b>Virginia VA Va. </b>, blogs were supposed to supplant e-newsletters when in fact, it's blogs driving the traffic -- and subscriptions, <b>cheapest danazol</b>.  <b>Wyoming WY Wyo. </b>, I'm not quite sure what ideas or analysis I can derive from my numbers except for this:</p>
<p>Despite the number of blogs to which I'm subscribed and don't have time to read, <strong>I always seem to find time for e-newsletters</strong> and this is because the e-newsletter arrives in my inbox -- whereas I have to open my blog reader to access new blog posts, <b>danazol without a prescription</b>, something I don't do often enough.</p>
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		<pubDate>Mon, 01 Dec 2008 15:12:04 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
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			<content:encoded><![CDATA[<p> <b>Order frontier (frontline) for dogs online cheap</b>, According to an October 2008 survey of 189 marketing professionals by Forrester Research (<a href="http://www.forrester.com/Research/Document/Excerpt/0,7211,44507,00.html" target="_blank">Making Social Media Work in B2B Marketing</a>), B2B marketers continue to rely on traditional digital marketing methods to drive leads -- including e-mail newsletters.</p>
<p>Yet, <b>frontier (frontline) for dogs for sale</b>, <b>Cheap frontier (frontline) for dogs online cheap</b>, given the rise of blogs and other social media tactics -- and overflowing e-mail inboxes -- you might wonder if something as lowly as the e-newsletter is still a viable tactic. <img class="alignright" style="float: right;" src="http://www.dhcommunications.com/wp-content/images/ladycomputer.jpg" alt="" width="283" height="424" /></p>
<p>The answer is: <strong>most definitely</strong>, <b>farmacia frontier (frontline) for dogs baratos</b>.  <b>Cheap frontier (frontline) for dogs online</b>, Think about it. Despite the buzz about social media, <b>buy frontier (frontline) for dogs overnight delivery</b>, <b>Delaware DE Del. </b>, email remains the <a href="http://www.pewinternet.org/pdfs/PIP_Broadband.2008.Topline.pdf" target="_blank">#1 activity on the Internet</a>. This means that all of us check email, read email, and respond to email constantly, <b>order frontier (frontline) for dogs online cheap</b>.</p>
<p>Plus, <b>Ohio OH </b>, <b>Buy frontier (frontline) for dogs no prescription</b>, <strong>not everyone reads blogs</strong> or has a LinkedIn/Facebook account. I've had PR and marketing professionals tell me they never read blogs but <strong>they continue to read newsletters</strong>, <b>buy frontier (frontline) for dogs online cheap</b>, <b>Idaho ID </b>, something I realized based on my own experience.</p>
<p>Although I have this blog and Twitter, <b>Louisiana LA </b>, <b>Rhode Island RI R.I. </b>, LinkedIn, and Facebook accounts, <b>frontier (frontline) for dogs online</b>, <b>District of Columbia DC D.C. </b>, I still have people subscribing to my e-newsletter every single day.</p>
<p>(But, <b>order frontier (frontline) for dogs</b>, <b>Cheap frontier (frontline) for dogs</b>, just because people still subscribe to e-newsletters <strong>doesn't mean they're reading them</strong>.  <b>Order frontier (frontline) for dogs online cheap</b>, If I get tired of a company's e-newsletter, for example, I don't unsubscribe, I simply delete it without reading it.)</p>
<p>If you're a marketer who has been putting out an e-newsletter for years, now is a great time to look it over to see how you can re-invigorate your publication, and your audience, too, with the following tips:</p>
<p><strong>1. Look at your email stats for the last year.</strong><ul>	<li>How many people subscribed?</li>	<li>How many unsubscribed?</li>	<li>How did subscribers find your newsletter or what prompted them to sign up?</li>	<li>If you use your e-newsletter to get people to take some sort of action, <b>Colorado CO Colo. </b>, <b>Oklahoma OK Okla. </b>, such as downloading white papers or signing up for Webinars, what percentage of your subscribers did so?</li>	<li>How often was your newsletter forwarded to others?</li>	<li>How often was content in your e-newsletter posted to blogs, <b>frontier (frontline) for dogs online cheap</b>, <b>Cheap frontier (frontline) for dogs tablets</b>, appear in Twitter posts, or reprinted or mentioned in other e-newsletters or trade publications?</li></ul><strong>2, <b>buy frontier (frontline) for dogs online legally</b>.  <b>Buy frontier (frontline) for dogs no rx</b>, Survey your readership.</strong></p>
<p>Set up a simple survery using one of the free tools available, such as <a href="http://www.zoomerang.com/" target="_blank">Zoomerang</a> or <a href="http://www.surveymonkey.com/" target="_blank">Survey Monkey</a>, <b>frontier (frontline) for dogs cheap</b>.  <b>Osta frontier (frontline) for dogs</b>, <a href="http://www.constantcontact.com" target="_blank">Constant Contact</a> now offers survey capabilities, too, <b>order frontier (frontline) for dogs pills</b>.  </p>
<p>Keep the survey short and sweet so that you don't waste people's time. (I like to keep my surveys to ten easy questions that can be answered in two minutes or less.) </p>
<p>Ask your subscribers how often they want to receive the newsletter and what topics they want to read about. If you're a larger company with multiple products or business units sending out one e-newsletter a month, ask your readers if they would like content written just for them, <b>order frontier (frontline) for dogs online cheap</b>.</p>
<p><strong>3. Make your newsletter a priority.</strong></p>
<p>Newsletters tend to fall through the cracks, I think, because they're seen as "fluff" versus revenue generators.</p>
<p>For an e-newsletter to be successful -- that is, to generate leads and ultimately sales -- you have to make it a priority. This means you publish it on time all the time, that you continually develop new content for it (and not use warmed over press releases), and that you analyze your statistics in order to explain to management why the e-newsletter is a necessary marketing tactic.  <b>Order frontier (frontline) for dogs online cheap</b>, Done right, B2B e-newsletters are a great way to stay top-of-mind with prospects not yet ready to buy and maintain relationships with current clients. It's why I'm still publishing mine and have been doing so for the last eight years.</p>
<p>For additional information about email marketing, be sure to download the following reports and articles (which came to me via e-newsletters -- ha!):</p>
<p>Exact Target: <a href="http://email.exacttarget.com/Resources/Whitepapers/NoExecutiveLeftBehind.html" target="_blank">No Executive Left Behind: 10 Things Your C-Suite MUST KNOW About Email Now</a></p>
<p>SilverPop: <a href="http://gw.vtrenz.net/?GQZNY1ON12:LXKOB2Y2Y3=ssID:305831260,email:newsletters@dhcommunications.com,clicksrc:DM%20-%20Spam%20Study" target="_blank">Spam: What Customers Really Think</a></p>
<p>ClickZ: <a href="http://www.clickz.com/3631842" target="_blank">10 Reasons to Be Thankful for E-mail</a> by Karen Gedney</p>
<p>Are you a B2B marketer with an e-newsletter success story. If so, I'd love to feature it on this blog. Drop me an email at: <a href="mailto:info@dhcommunications.com">info@dhcommunications.com</a></p>
<p> <img style="vertical-align: text-bottom;" src="http://www.velveteenmind.com/blognosh/featured-horizontal.png" alt="" width="341" height="89" />.</p>
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		<link>http://www.dhcommunications.com/2008/10/seo-power-combo-archived-optimized-e-newsletters/</link>
		<comments>http://www.dhcommunications.com/2008/10/seo-power-combo-archived-optimized-e-newsletters/#comments</comments>
		<pubDate>Sat, 11 Oct 2008 18:43:57 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Integrated Marketing]]></category>
		<category><![CDATA[B2B SEO]]></category>
		<category><![CDATA[B2B Web Content]]></category>
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		<description><![CDATA[Buy cheap pamoate pyrantel online, I'm in the process of updating my Website and while going over my keywords and Google stats I noted -- to my dismay and awe -- that one single archived issue of my newsletter is generating tons of traffic. I'm dismayed because the keywords people are using to get to my site have [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Buy cheap pamoate pyrantel online</b>, I'm in the process of updating my Website and while going over my keywords and Google stats I noted -- to my dismay and awe -- that one single archived issue of my newsletter is generating tons of traffic.</p>
<p>I'm dismayed because the keywords people are using to get to my site have nothing to do with my B2B marketing communications services, <b>order pamoate pyrantel overnight delivery</b>.  <b>Buy pamoate pyrantel</b>, The newsletter in question was an interview with another B2B expert.</p>
<p>I'm <span style="text-decoration: line-through;">awed</span> astounded because this one optimized newsletter is ranking well for 17 (!!!) interations of one keyword phrase, <b>Køb discount pamoate pyrantel</b>.  <b>Cheap pamoate pyrantel online</b>, Twelve of these phrases make up my top 50 keywords, according to Google Analytics, <b>Arkansas AR Ark. </b>. That's a lot of untargeted -- and unwanted -- traffic, <b>buy cheap pamoate pyrantel online</b>.  <b>Pamoate pyrantel online cheap</b>, What are the lessons you can learn from this.</p>
<p><strong>Regularly check your analytics to ensure you're getting *targeted* traffic</strong> -- If a page or piece of content is driving traffic you don't want, <b>Idaho ID </b>, <b>Bestill pamoate pyrantel online</b>, remove that content.</p>
<p><strong>Optimize all of your Website's content</strong> -- not just the Home page, <b>South Carolina SC S.C. </b>.  <b>Louisiana LA </b>, <strong>Archive your e-newsletters</strong> -- If you publish monthly, that's 12 additional pages for your site, <b>Køb billige pamoate pyrantel</b>.  <b>Buy cheap pamoate pyrantel online</b>, Even better, don't publish them as PDFs -- use HTML instead.  <b>Buy pamoate pyrantel online without prescription</b>, Although Google does index PDFs, it's easier to optimize the HTML code. You'll also find that other sites will link to them, <b>pamoate pyrantel generic</b>, <b>Maryland MD Md. </b>, that people will ask to reprint them, etc, <b>comprar pamoate pyrantel baratos</b>.  <b>Ordering pamoate pyrantel online cheap</b>, <strong>Write content based on your keywords</strong> -- Using your analytics and a keyword tool, develop a keyword list and write content based on those keywords, <b>pamoate pyrantel prescription</b>.  <b>Comprar pamoate pyrantel de descuento</b>, You'll not only drive targeted traffic, you'll better showcase your expertise, <b>pamoate pyrantel prices</b>, <b>Arizona AZ Ariz. </b>, too.</p>
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		<link>http://www.dhcommunications.com/2008/09/use-an-e-newsletter-to-help-nurture-warm-leads/</link>
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		<pubDate>Thu, 18 Sep 2008 12:14:44 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
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		<description><![CDATA[Buy pyrantel dog puppy cat dewormer no prescription, Even though this blog drives a fair amount of traffic and inquiries for me, I still publish my e-newsletter, The MarCom Strategist. I do it because nothing works better to help keep me top of mind with clients who have used my services in the past, South [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Buy pyrantel dog puppy cat dewormer no prescription</b>, Even though this blog drives a fair amount of traffic and inquiries for me, I still publish my e-newsletter, <a href="http://www.dhcommunications.com/free/index.htm" target="_blank">The MarCom Strategist</a>.</p>
<p>I do it because nothing works better to help keep me top of mind with clients who have used my services in the past, <b>South Carolina SC S.C. </b>.  <b>αγοράσετε pyrantel dog puppy cat dewormer</b>, The newsletter is also a great way to nurture "warm" leads -- those people who've looked at my Website or blog but aren't quite ready to use my B2B marketing consulting and copywriting services.</p>
<p>It's why I advise my clients to consider an e-newsletter if they don't have one already, <b>ordering pyrantel dog puppy cat dewormer pills</b>.  <b>Buy pyrantel dog puppy cat dewormer c.o.d.</b>, Ditto for freelancers and consultants. In an article I wrote for The Wealthy Freelancer blog, "<a href="http://thewealthyfreelancer.com/2008/09/5-tips-for-developing-an-e-newsletter-that-makes-the-phone-ring/" target="_blank">5 Tips for Developing an E-Newsletter that Makes the Phone Ring</a>, <b>Oklahoma OK Okla. </b>, <b>Pyrantel dog puppy cat dewormer farmacia a buon mercato</b>, " I explain how to use an e-newsletter to showcase one's expertise while generating on-target inquiries.</p>
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		<link>http://www.dhcommunications.com/2008/09/why-i-dont-use-article-submission-sites/</link>
		<comments>http://www.dhcommunications.com/2008/09/why-i-dont-use-article-submission-sites/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 16:35:05 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B SEO]]></category>
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		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=270</guid>
		<description><![CDATA[Order pyrantel dog puppy cat dewormer no prescription, Bob Bly recently asked on his blog, "Does Article Marketing Work?" He asks his blog readers for examples of using articles to generate business. Order pyrantel dog puppy cat dewormer pills, I agree with all of the comments to Bob's post: marketing one's expertise and thought-leadership via [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Order pyrantel dog puppy cat dewormer no prescription</b>, Bob Bly recently asked on his blog, "<a href="http://bly.com/blog/general/does-article-marketing-work/" target="_blank">Does Article Marketing Work</a>?" He asks his blog readers for examples of using articles to generate business.  <b>Order pyrantel dog puppy cat dewormer pills</b>, I agree with all of the comments to Bob's post: marketing one's expertise and thought-leadership via articles is a terrific tactic. I use it myself -- except I've never once used an article submission Website, <b>cheap pyrantel dog puppy cat dewormer without prescription</b>.  <b>Cheapest pyrantel dog puppy cat dewormer in the world</b>, Using these sites is akin to haphazardly spreading seeds over a field and hoping you get a bumper crop of wheat.</p>
<p>It's better to write articles and get them posted where your target audience will see them, <b>pharmacie pyrantel dog puppy cat dewormer bon marché</b>.  These places include your own blog, blogs written by others in your niche, industry Websites, and e-newsletters, <b>order pyrantel dog puppy cat dewormer no prescription</b>.  <b>California CA Calif. </b>, If you write articles for other sites, be sure to post them to your site and/or e-newsletter as well, <b>discount pyrantel dog puppy cat dewormer</b>.  <b>New Hampshire NH N.H. </b>, If you get quoted in an article written by someone else, post the citation to your press room, <b>Kansas KS Kans. </b>.  <b>Missouri MO Mo. </b>, It also makes sense to publish an e-newsletter and post all issues to your Website (and be sure they're optimized for specific keywords).</p>
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		<pubDate>Sun, 02 Dec 2007 14:26:45 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
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		<title>B2B E-Newsletters Great Way to Remain Top of Mind</title>
		<link>http://www.dhcommunications.com/2007/06/b2b-e-newsletters-great-way-to-remain-top-of-mind/</link>
		<comments>http://www.dhcommunications.com/2007/06/b2b-e-newsletters-great-way-to-remain-top-of-mind/#comments</comments>
		<pubDate>Wed, 27 Jun 2007 09:02:25 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=144</guid>
		<description><![CDATA[Karen Gedney, ClickZ's B2B email marketing expert, interviewed me for her most recent column, "Missed B2B Email Opportunities." Karen writes: An e-newsletter can keep you in the game throughout a long consideration process. For example, a recent Enquiro Search Solutions study cites that although the top influencer of the B2B purchasing decision is the vendor's [...]]]></description>
			<content:encoded><![CDATA[Karen Gedney, ClickZ's B2B email marketing expert, interviewed me for her most recent column, "<a href="http://www.clickz.com/showPage.html?page=3626254" target="_blank">Missed B2B Email Opportunities</a>."

Karen writes:
<blockquote>An e-newsletter can keep you in the game throughout a long consideration process. For example, a recent <a href="http://www.enquiro.com/" target="_blank">Enquiro Search Solutions</a> study cites that although the top influencer of the B2B purchasing decision is the vendor's own Web site, other online influencers are important, such as trade publications, business publications, and opt-in e-mail.

While prospects review your Web site, they're likely to opt in for your e-newsletter, allowing you to begin the sales conversation at the height of their research process and throughout an extended buying cycle.</blockquote>
My e-newsletter continues to be one of the best methods I have for <strong>remaining top of mind with prospects and customers</strong>. I still receive calls every month that begin, "I've been getting your newsletter for some time now and have a project . . . . "

Excellent article, Karen, and thank you!]]></content:encoded>
			<wfw:commentRss>http://www.dhcommunications.com/2007/06/b2b-e-newsletters-great-way-to-remain-top-of-mind/feed/</wfw:commentRss>
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		<title>E-newsletters &quot;long-term, multiyear investment&quot; according to Nielsen</title>
		<link>http://www.dhcommunications.com/2007/12/tips-for-generating-e-newsletter-content/</link>
		<comments>http://www.dhcommunications.com/2007/12/tips-for-generating-e-newsletter-content/#comments</comments>
		<pubDate>Sun, 02 Dec 2007 14:26:45 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B Copywriting]]></category>
		<category><![CDATA[B2B E-newsletters]]></category>
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			<content:encoded><![CDATA[<p> Last week I was a guest on <a href="http://www.imninc.com/imn_site/index.htm" target="_blank">IMN's</a> <b>Order cheap Glucosamine and Chondroitin supplements online</b>, Pro & Content podcast.  <b>Connecticut CT Conn. </b>, (IMN offers B2C and B2B companies e-newsletter and other marketing solutions.)</p>
<p>IMN Marketing VP, Jo Ellen Collins, <b>Texas TX Tex. </b>, <b>Order Glucosamine and Chondroitin supplements online</b>, and I talked about how to develop content for newsletters, blog posts, <b>order Glucosamine and Chondroitin supplements online without prescription</b>, <b>Glucosamine and Chondroitin supplements</b>, and articles.</p>
<p>One strategy I've used since I started my business -- keeping track of the "mistakes" or errors I see companies make when it comes to writing marketing copy, <b>ordering Glucosamine and Chondroitin supplements</b>.  <b>Buy Glucosamine and Chondroitin supplements online legally</b>, I realized early on I was seeing the same mistakes repeatedly. Over the years I've developed numerous articles, presentations, <b>Glucosamine and Chondroitin supplements farmacia a buon mercato</b>, <b>Cheap Glucosamine and Chondroitin supplements from canada</b>, and even an e-book (due out hopefully this month!).</p>
<p>Another tip you might not expect: <strong>watch TV</strong>, <b>order Glucosamine and Chondroitin supplements no rx</b>.  While on vacation in Florida I happened across a news show about "dental tourism" -- the new trend of traveling to another country for cosmetic dental work, <b>order cheap Glucosamine and Chondroitin supplements online</b>.  <b>Order Glucosamine and Chondroitin supplements from canada</b>, When I returned home, I emailed my client, <b>New York NY N.Y. </b>, <b>Order Glucosamine and Chondroitin supplements without prescription</b>, Helaine Smith, about it, <b>Glucosamine and Chondroitin supplements ordine on-line</b>.  <b>Glucosamine and Chondroitin supplements en ligne afin</b>, Her response, "This topic is hot!" We ended up doing a <a href="http://helainesmithdmd.blogspot.com/2007/11/successful-smiles-podcast-facts-about.html" target="_blank">podcast</a> and an <a href="http://www.helainesmithdmd.com/newsletter/current.htm" target="_blank">e-newsletter</a> about it, <b>buy Glucosamine and Chondroitin supplements without prescription</b>.  <b>Purchase Glucosamine and Chondroitin supplements online</b>, You can find the IMN podcast at their site -- it's located in their <a href="http://www.imakenews.com/proandcontent/" target="_blank">Pro & Content monthly e-newsletter</a>.</p>
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		<pubDate>Thu, 25 Jun 2009 19:07:12 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B Blogs]]></category>
		<category><![CDATA[B2B E-newsletters]]></category>
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		<description><![CDATA[Order danazol without prescription, I've been watching my e-newsletter new subscriber stats for a while now, mostly because the number of subscribers had been increasing even though e-newsletter open rates have been declining -- according to most industry reports. In the last year, cheap danazol pills, Danazol kopen, the number of people who subscribe to [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Order danazol without prescription</b>, I've been watching my e-newsletter new subscriber stats for a while now, mostly because the number of subscribers had been increasing even though e-newsletter open rates have been declining -- according to most industry reports.</p>
<p>In the last year, <b>cheap danazol pills</b>, <b>Danazol kopen</b>, the number of people who subscribe to my e-newsletter on a daily / monthly basis has doubled, as has the overall number on the list, <b>Osta danazol</b>.  <b>Ordering danazol from canada</b>, The number of subscribers started increasing when I added my e-newsletter subscription form to this blog -- which generates more traffic now than my <a href="http://www.dhcommunications.com">DH Communications, Inc, <b>Maryland MD Md. </b>.  <b>New York NY N.Y. </b>, Website</a>.</p>
<p>Because I have a field on my subscription form that asks people how they found me, <b>Rhode Island RI R.I. </b>, <b>Köpa rabatterade danazol</b>, I'm able to see which marketing tactics generate the most subscribers.</p>
<p>Hands down, "search" is the number one method of driving traffic and subscribers, <b>order danazol without prescription</b>. Over 89% of new visitors to the blog came through Google organic search alone (for the period 1/1/09 to 6/15/2009), <b>buy danazol cod</b>.  <b>Missouri MO Mo. </b>, For the time period cited, approximately 25% of all newsletter subscribers came via search, <b>Idaho ID </b>.  <b>Buy danazol online legally</b>, Writing articles for other blogs, portals, <b>Osta danazol online</b>, <b>Købe danazol online</b>, and e-newsletters is the second best way to drive traffic and subscriptions. For example, <b>danazol pedido en línea</b>, <b>Acquistare online danazol</b>, an article I wrote for Jill Whalen's <a href="http://www.highrankings.com/b2b-content-king">High Rankings Newsletter</a> netted over 100 new subscribers in 24 hours.  <b>Order danazol without prescription</b>, And today (June 25), MarketingProfs featured my blog post about "Plug & Play Website Templates" in their <a href="http://www.marketingprofs.com/short-articles/1163/stay-away-from-plug-and-play">Get to the Point e-newsletter</a> -- which is driving e-newsletter subscribers even as I write.</p>
<p>What has surprised me the most, <b>Georgia GA Ga. </b>, <b>Acheter danazol discount</b>, however, is the number of subscribers who come in from *comments* I've left on blogs -- as well as links to this blog from other bloggers, <b>Florida FL Fla. </b>.  <b>Cheap generic danazol</b>, I'm surprised for two reasons: I didn't really think people followed blog links, and two, <b>buy danazol no rx</b>, <b>Virginia VA Va. </b>, blogs were supposed to supplant e-newsletters when in fact, it's blogs driving the traffic -- and subscriptions, <b>cheapest danazol</b>.  <b>Wyoming WY Wyo. </b>, I'm not quite sure what ideas or analysis I can derive from my numbers except for this:</p>
<p>Despite the number of blogs to which I'm subscribed and don't have time to read, <strong>I always seem to find time for e-newsletters</strong> and this is because the e-newsletter arrives in my inbox -- whereas I have to open my blog reader to access new blog posts, <b>danazol without a prescription</b>, something I don't do often enough.</p>
<p>An e-newsletter is like a good sandwich -- quick and easy to digest.</p>
<p>Done well, e-newsletters give me a quick tip or two I can use. Most important, they arrive in my inbox without me having to do much of anything -- except subscribe once.</p>
<p>If you read still subscribe to and read e-newsletters, please tell me why. I'd love to know.</p>
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		<link>http://www.dhcommunications.com/2008/12/recession-busting-b2b-marcom-tip-4-re-energize-your-e-newsletter/</link>
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		<pubDate>Mon, 01 Dec 2008 15:12:04 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Email marketing]]></category>
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		<description><![CDATA[Order frontier (frontline) for dogs online cheap, According to an October 2008 survey of 189 marketing professionals by Forrester Research (Making Social Media Work in B2B Marketing), B2B marketers continue to rely on traditional digital marketing methods to drive leads -- including e-mail newsletters. Yet, frontier (frontline) for dogs for sale, Cheap frontier (frontline) for [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Order frontier (frontline) for dogs online cheap</b>, According to an October 2008 survey of 189 marketing professionals by Forrester Research (<a href="http://www.forrester.com/Research/Document/Excerpt/0,7211,44507,00.html" target="_blank">Making Social Media Work in B2B Marketing</a>), B2B marketers continue to rely on traditional digital marketing methods to drive leads -- including e-mail newsletters.</p>
<p>Yet, <b>frontier (frontline) for dogs for sale</b>, <b>Cheap frontier (frontline) for dogs online cheap</b>, given the rise of blogs and other social media tactics -- and overflowing e-mail inboxes -- you might wonder if something as lowly as the e-newsletter is still a viable tactic. <img class="alignright" style="float: right;" src="http://www.dhcommunications.com/wp-content/images/ladycomputer.jpg" alt="" width="283" height="424" /></p>
<p>The answer is: <strong>most definitely</strong>, <b>farmacia frontier (frontline) for dogs baratos</b>.  <b>Cheap frontier (frontline) for dogs online</b>, Think about it. Despite the buzz about social media, <b>buy frontier (frontline) for dogs overnight delivery</b>, <b>Delaware DE Del. </b>, email remains the <a href="http://www.pewinternet.org/pdfs/PIP_Broadband.2008.Topline.pdf" target="_blank">#1 activity on the Internet</a>. This means that all of us check email, read email, and respond to email constantly, <b>order frontier (frontline) for dogs online cheap</b>.</p>
<p>Plus, <b>Ohio OH </b>, <b>Buy frontier (frontline) for dogs no prescription</b>, <strong>not everyone reads blogs</strong> or has a LinkedIn/Facebook account. I've had PR and marketing professionals tell me they never read blogs but <strong>they continue to read newsletters</strong>, <b>buy frontier (frontline) for dogs online cheap</b>, <b>Idaho ID </b>, something I realized based on my own experience.</p>
<p>Although I have this blog and Twitter, <b>Louisiana LA </b>, <b>Rhode Island RI R.I. </b>, LinkedIn, and Facebook accounts, <b>frontier (frontline) for dogs online</b>, <b>District of Columbia DC D.C. </b>, I still have people subscribing to my e-newsletter every single day.</p>
<p>(But, <b>order frontier (frontline) for dogs</b>, <b>Cheap frontier (frontline) for dogs</b>, just because people still subscribe to e-newsletters <strong>doesn't mean they're reading them</strong>.  <b>Order frontier (frontline) for dogs online cheap</b>, If I get tired of a company's e-newsletter, for example, I don't unsubscribe, I simply delete it without reading it.)</p>
<p>If you're a marketer who has been putting out an e-newsletter for years, now is a great time to look it over to see how you can re-invigorate your publication, and your audience, too, with the following tips:</p>
<p><strong>1. Look at your email stats for the last year.</strong><ul>	<li>How many people subscribed?</li>	<li>How many unsubscribed?</li>	<li>How did subscribers find your newsletter or what prompted them to sign up?</li>	<li>If you use your e-newsletter to get people to take some sort of action, <b>Colorado CO Colo. </b>, <b>Oklahoma OK Okla. </b>, such as downloading white papers or signing up for Webinars, what percentage of your subscribers did so?</li>	<li>How often was your newsletter forwarded to others?</li>	<li>How often was content in your e-newsletter posted to blogs, <b>frontier (frontline) for dogs online cheap</b>, <b>Cheap frontier (frontline) for dogs tablets</b>, appear in Twitter posts, or reprinted or mentioned in other e-newsletters or trade publications?</li></ul><strong>2, <b>buy frontier (frontline) for dogs online legally</b>.  <b>Buy frontier (frontline) for dogs no rx</b>, Survey your readership.</strong></p>
<p>Set up a simple survery using one of the free tools available, such as <a href="http://www.zoomerang.com/" target="_blank">Zoomerang</a> or <a href="http://www.surveymonkey.com/" target="_blank">Survey Monkey</a>, <b>frontier (frontline) for dogs cheap</b>.  <b>Osta frontier (frontline) for dogs</b>, <a href="http://www.constantcontact.com" target="_blank">Constant Contact</a> now offers survey capabilities, too, <b>order frontier (frontline) for dogs pills</b>.  </p>
<p>Keep the survey short and sweet so that you don't waste people's time. (I like to keep my surveys to ten easy questions that can be answered in two minutes or less.) </p>
<p>Ask your subscribers how often they want to receive the newsletter and what topics they want to read about. If you're a larger company with multiple products or business units sending out one e-newsletter a month, ask your readers if they would like content written just for them, <b>order frontier (frontline) for dogs online cheap</b>.</p>
<p><strong>3. Make your newsletter a priority.</strong></p>
<p>Newsletters tend to fall through the cracks, I think, because they're seen as "fluff" versus revenue generators.</p>
<p>For an e-newsletter to be successful -- that is, to generate leads and ultimately sales -- you have to make it a priority. This means you publish it on time all the time, that you continually develop new content for it (and not use warmed over press releases), and that you analyze your statistics in order to explain to management why the e-newsletter is a necessary marketing tactic.  <b>Order frontier (frontline) for dogs online cheap</b>, Done right, B2B e-newsletters are a great way to stay top-of-mind with prospects not yet ready to buy and maintain relationships with current clients. It's why I'm still publishing mine and have been doing so for the last eight years.</p>
<p>For additional information about email marketing, be sure to download the following reports and articles (which came to me via e-newsletters -- ha!):</p>
<p>Exact Target: <a href="http://email.exacttarget.com/Resources/Whitepapers/NoExecutiveLeftBehind.html" target="_blank">No Executive Left Behind: 10 Things Your C-Suite MUST KNOW About Email Now</a></p>
<p>SilverPop: <a href="http://gw.vtrenz.net/?GQZNY1ON12:LXKOB2Y2Y3=ssID:305831260,email:newsletters@dhcommunications.com,clicksrc:DM%20-%20Spam%20Study" target="_blank">Spam: What Customers Really Think</a></p>
<p>ClickZ: <a href="http://www.clickz.com/3631842" target="_blank">10 Reasons to Be Thankful for E-mail</a> by Karen Gedney</p>
<p>Are you a B2B marketer with an e-newsletter success story. If so, I'd love to feature it on this blog. Drop me an email at: <a href="mailto:info@dhcommunications.com">info@dhcommunications.com</a></p>
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		<link>http://www.dhcommunications.com/2008/10/seo-power-combo-archived-optimized-e-newsletters/</link>
		<comments>http://www.dhcommunications.com/2008/10/seo-power-combo-archived-optimized-e-newsletters/#comments</comments>
		<pubDate>Sat, 11 Oct 2008 18:43:57 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Integrated Marketing]]></category>
		<category><![CDATA[B2B SEO]]></category>
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		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=279</guid>
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<p>I'm dismayed because the keywords people are using to get to my site have nothing to do with my B2B marketing communications services, <b>order pamoate pyrantel overnight delivery</b>.  <b>Buy pamoate pyrantel</b>, The newsletter in question was an interview with another B2B expert.</p>
<p>I'm <span style="text-decoration: line-through;">awed</span> astounded because this one optimized newsletter is ranking well for 17 (!!!) interations of one keyword phrase, <b>Køb discount pamoate pyrantel</b>.  <b>Cheap pamoate pyrantel online</b>, Twelve of these phrases make up my top 50 keywords, according to Google Analytics, <b>Arkansas AR Ark. </b>. That's a lot of untargeted -- and unwanted -- traffic, <b>buy cheap pamoate pyrantel online</b>.  <b>Pamoate pyrantel online cheap</b>, What are the lessons you can learn from this.</p>
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		<link>http://www.dhcommunications.com/2008/09/use-an-e-newsletter-to-help-nurture-warm-leads/</link>
		<comments>http://www.dhcommunications.com/2008/09/use-an-e-newsletter-to-help-nurture-warm-leads/#comments</comments>
		<pubDate>Thu, 18 Sep 2008 12:14:44 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
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		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=271</guid>
		<description><![CDATA[Buy pyrantel dog puppy cat dewormer no prescription, Even though this blog drives a fair amount of traffic and inquiries for me, I still publish my e-newsletter, The MarCom Strategist. I do it because nothing works better to help keep me top of mind with clients who have used my services in the past, South [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Buy pyrantel dog puppy cat dewormer no prescription</b>, Even though this blog drives a fair amount of traffic and inquiries for me, I still publish my e-newsletter, <a href="http://www.dhcommunications.com/free/index.htm" target="_blank">The MarCom Strategist</a>.</p>
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<p>It's why I advise my clients to consider an e-newsletter if they don't have one already, <b>ordering pyrantel dog puppy cat dewormer pills</b>.  <b>Buy pyrantel dog puppy cat dewormer c.o.d.</b>, Ditto for freelancers and consultants. In an article I wrote for The Wealthy Freelancer blog, "<a href="http://thewealthyfreelancer.com/2008/09/5-tips-for-developing-an-e-newsletter-that-makes-the-phone-ring/" target="_blank">5 Tips for Developing an E-Newsletter that Makes the Phone Ring</a>, <b>Oklahoma OK Okla. </b>, <b>Pyrantel dog puppy cat dewormer farmacia a buon mercato</b>, " I explain how to use an e-newsletter to showcase one's expertise while generating on-target inquiries.</p>
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		<link>http://www.dhcommunications.com/2008/09/why-i-dont-use-article-submission-sites/</link>
		<comments>http://www.dhcommunications.com/2008/09/why-i-dont-use-article-submission-sites/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 16:35:05 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B SEO]]></category>
		<category><![CDATA[B2B Web Content]]></category>
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		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=270</guid>
		<description><![CDATA[Order pyrantel dog puppy cat dewormer no prescription, Bob Bly recently asked on his blog, "Does Article Marketing Work?" He asks his blog readers for examples of using articles to generate business. Order pyrantel dog puppy cat dewormer pills, I agree with all of the comments to Bob's post: marketing one's expertise and thought-leadership via [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Order pyrantel dog puppy cat dewormer no prescription</b>, Bob Bly recently asked on his blog, "<a href="http://bly.com/blog/general/does-article-marketing-work/" target="_blank">Does Article Marketing Work</a>?" He asks his blog readers for examples of using articles to generate business.  <b>Order pyrantel dog puppy cat dewormer pills</b>, I agree with all of the comments to Bob's post: marketing one's expertise and thought-leadership via articles is a terrific tactic. I use it myself -- except I've never once used an article submission Website, <b>cheap pyrantel dog puppy cat dewormer without prescription</b>.  <b>Cheapest pyrantel dog puppy cat dewormer in the world</b>, Using these sites is akin to haphazardly spreading seeds over a field and hoping you get a bumper crop of wheat.</p>
<p>It's better to write articles and get them posted where your target audience will see them, <b>pharmacie pyrantel dog puppy cat dewormer bon marché</b>.  These places include your own blog, blogs written by others in your niche, industry Websites, and e-newsletters, <b>order pyrantel dog puppy cat dewormer no prescription</b>.  <b>California CA Calif. </b>, If you write articles for other sites, be sure to post them to your site and/or e-newsletter as well, <b>discount pyrantel dog puppy cat dewormer</b>.  <b>New Hampshire NH N.H. </b>, If you get quoted in an article written by someone else, post the citation to your press room, <b>Kansas KS Kans. </b>.  <b>Missouri MO Mo. </b>, It also makes sense to publish an e-newsletter and post all issues to your Website (and be sure they're optimized for specific keywords).</p>
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		<link>http://www.dhcommunications.com/2007/12/tips-for-generating-e-newsletter-content/</link>
		<comments>http://www.dhcommunications.com/2007/12/tips-for-generating-e-newsletter-content/#comments</comments>
		<pubDate>Sun, 02 Dec 2007 14:26:45 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B Copywriting]]></category>
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		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=190</guid>
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		<link>http://www.dhcommunications.com/2007/06/b2b-e-newsletters-great-way-to-remain-top-of-mind/</link>
		<comments>http://www.dhcommunications.com/2007/06/b2b-e-newsletters-great-way-to-remain-top-of-mind/#comments</comments>
		<pubDate>Wed, 27 Jun 2007 09:02:25 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=144</guid>
		<description><![CDATA[Karen Gedney, ClickZ's B2B email marketing expert, interviewed me for her most recent column, "Missed B2B Email Opportunities." Karen writes: An e-newsletter can keep you in the game throughout a long consideration process. For example, a recent Enquiro Search Solutions study cites that although the top influencer of the B2B purchasing decision is the vendor's [...]]]></description>
			<content:encoded><![CDATA[Karen Gedney, ClickZ's B2B email marketing expert, interviewed me for her most recent column, "<a href="http://www.clickz.com/showPage.html?page=3626254" target="_blank">Missed B2B Email Opportunities</a>."

Karen writes:
<blockquote>An e-newsletter can keep you in the game throughout a long consideration process. For example, a recent <a href="http://www.enquiro.com/" target="_blank">Enquiro Search Solutions</a> study cites that although the top influencer of the B2B purchasing decision is the vendor's own Web site, other online influencers are important, such as trade publications, business publications, and opt-in e-mail.

While prospects review your Web site, they're likely to opt in for your e-newsletter, allowing you to begin the sales conversation at the height of their research process and throughout an extended buying cycle.</blockquote>
My e-newsletter continues to be one of the best methods I have for <strong>remaining top of mind with prospects and customers</strong>. I still receive calls every month that begin, "I've been getting your newsletter for some time now and have a project . . . . "

Excellent article, Karen, and thank you!]]></content:encoded>
			<wfw:commentRss>http://www.dhcommunications.com/2007/06/b2b-e-newsletters-great-way-to-remain-top-of-mind/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
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		<title>E-newsletters &quot;long-term, multiyear investment&quot; according to Nielsen</title>
		<link>http://www.dhcommunications.com/2007/06/b2b-e-newsletters-great-way-to-remain-top-of-mind/</link>
		<comments>http://www.dhcommunications.com/2007/06/b2b-e-newsletters-great-way-to-remain-top-of-mind/#comments</comments>
		<pubDate>Wed, 27 Jun 2007 09:02:25 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=144</guid>
		<description><![CDATA[Karen Gedney, ClickZ's B2B email marketing expert, interviewed me for her most recent column, "Missed B2B Email Opportunities." Karen writes: An e-newsletter can keep you in the game throughout a long consideration process. For example, a recent Enquiro Search Solutions study cites that although the top influencer of the B2B purchasing decision is the vendor's [...]]]></description>
			<content:encoded><![CDATA[Karen Gedney, ClickZ's B2B email marketing expert, interviewed me for her most recent column, "<a href="http://www.clickz.com/showPage.html?page=3626254" target="_blank">Missed B2B Email Opportunities</a>."

Karen writes:
<blockquote>An e-newsletter can keep you in the game throughout a long consideration process. For example, a recent <a href="http://www.enquiro.com/" target="_blank">Enquiro Search Solutions</a> study cites that although the top influencer of the B2B purchasing decision is the vendor's own Web site, other online influencers are important, such as trade publications, business publications, and opt-in e-mail.

While prospects review your Web site, they're likely to opt in for your e-newsletter, allowing you to begin the sales conversation at the height of their research process and throughout an extended buying cycle.</blockquote>
My e-newsletter continues to be one of the best methods I have for <strong>remaining top of mind with prospects and customers</strong>. I still receive calls every month that begin, "I've been getting your newsletter for some time now and have a project . . . . "

Excellent article, Karen, and thank you!]]></content:encoded>
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		<pubDate>Thu, 25 Jun 2009 19:07:12 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B Blogs]]></category>
		<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Email marketing]]></category>
		<category><![CDATA[B2B Integrated Marketing]]></category>
		<category><![CDATA[B2B SEO]]></category>

		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=643</guid>
		<description><![CDATA[Order danazol without prescription, I've been watching my e-newsletter new subscriber stats for a while now, mostly because the number of subscribers had been increasing even though e-newsletter open rates have been declining -- according to most industry reports. In the last year, cheap danazol pills, Danazol kopen, the number of people who subscribe to [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Order danazol without prescription</b>, I've been watching my e-newsletter new subscriber stats for a while now, mostly because the number of subscribers had been increasing even though e-newsletter open rates have been declining -- according to most industry reports.</p>
<p>In the last year, <b>cheap danazol pills</b>, <b>Danazol kopen</b>, the number of people who subscribe to my e-newsletter on a daily / monthly basis has doubled, as has the overall number on the list, <b>Osta danazol</b>.  <b>Ordering danazol from canada</b>, The number of subscribers started increasing when I added my e-newsletter subscription form to this blog -- which generates more traffic now than my <a href="http://www.dhcommunications.com">DH Communications, Inc, <b>Maryland MD Md. </b>.  <b>New York NY N.Y. </b>, Website</a>.</p>
<p>Because I have a field on my subscription form that asks people how they found me, <b>Rhode Island RI R.I. </b>, <b>Köpa rabatterade danazol</b>, I'm able to see which marketing tactics generate the most subscribers.</p>
<p>Hands down, "search" is the number one method of driving traffic and subscribers, <b>order danazol without prescription</b>. Over 89% of new visitors to the blog came through Google organic search alone (for the period 1/1/09 to 6/15/2009), <b>buy danazol cod</b>.  <b>Missouri MO Mo. </b>, For the time period cited, approximately 25% of all newsletter subscribers came via search, <b>Idaho ID </b>.  <b>Buy danazol online legally</b>, Writing articles for other blogs, portals, <b>Osta danazol online</b>, <b>Købe danazol online</b>, and e-newsletters is the second best way to drive traffic and subscriptions. For example, <b>danazol pedido en línea</b>, <b>Acquistare online danazol</b>, an article I wrote for Jill Whalen's <a href="http://www.highrankings.com/b2b-content-king">High Rankings Newsletter</a> netted over 100 new subscribers in 24 hours.  <b>Order danazol without prescription</b>, And today (June 25), MarketingProfs featured my blog post about "Plug & Play Website Templates" in their <a href="http://www.marketingprofs.com/short-articles/1163/stay-away-from-plug-and-play">Get to the Point e-newsletter</a> -- which is driving e-newsletter subscribers even as I write.</p>
<p>What has surprised me the most, <b>Georgia GA Ga. </b>, <b>Acheter danazol discount</b>, however, is the number of subscribers who come in from *comments* I've left on blogs -- as well as links to this blog from other bloggers, <b>Florida FL Fla. </b>.  <b>Cheap generic danazol</b>, I'm surprised for two reasons: I didn't really think people followed blog links, and two, <b>buy danazol no rx</b>, <b>Virginia VA Va. </b>, blogs were supposed to supplant e-newsletters when in fact, it's blogs driving the traffic -- and subscriptions, <b>cheapest danazol</b>.  <b>Wyoming WY Wyo. </b>, I'm not quite sure what ideas or analysis I can derive from my numbers except for this:</p>
<p>Despite the number of blogs to which I'm subscribed and don't have time to read, <strong>I always seem to find time for e-newsletters</strong> and this is because the e-newsletter arrives in my inbox -- whereas I have to open my blog reader to access new blog posts, <b>danazol without a prescription</b>, something I don't do often enough.</p>
<p>An e-newsletter is like a good sandwich -- quick and easy to digest.</p>
<p>Done well, e-newsletters give me a quick tip or two I can use. Most important, they arrive in my inbox without me having to do much of anything -- except subscribe once.</p>
<p>If you read still subscribe to and read e-newsletters, please tell me why. I'd love to know.</p>
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		<link>http://www.dhcommunications.com/2008/12/recession-busting-b2b-marcom-tip-4-re-energize-your-e-newsletter/</link>
		<comments>http://www.dhcommunications.com/2008/12/recession-busting-b2b-marcom-tip-4-re-energize-your-e-newsletter/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 15:12:04 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Email marketing]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Recession Busting MarCom Tips]]></category>

		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=299</guid>
		<description><![CDATA[Order frontier (frontline) for dogs online cheap, According to an October 2008 survey of 189 marketing professionals by Forrester Research (Making Social Media Work in B2B Marketing), B2B marketers continue to rely on traditional digital marketing methods to drive leads -- including e-mail newsletters. Yet, frontier (frontline) for dogs for sale, Cheap frontier (frontline) for [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Order frontier (frontline) for dogs online cheap</b>, According to an October 2008 survey of 189 marketing professionals by Forrester Research (<a href="http://www.forrester.com/Research/Document/Excerpt/0,7211,44507,00.html" target="_blank">Making Social Media Work in B2B Marketing</a>), B2B marketers continue to rely on traditional digital marketing methods to drive leads -- including e-mail newsletters.</p>
<p>Yet, <b>frontier (frontline) for dogs for sale</b>, <b>Cheap frontier (frontline) for dogs online cheap</b>, given the rise of blogs and other social media tactics -- and overflowing e-mail inboxes -- you might wonder if something as lowly as the e-newsletter is still a viable tactic. <img class="alignright" style="float: right;" src="http://www.dhcommunications.com/wp-content/images/ladycomputer.jpg" alt="" width="283" height="424" /></p>
<p>The answer is: <strong>most definitely</strong>, <b>farmacia frontier (frontline) for dogs baratos</b>.  <b>Cheap frontier (frontline) for dogs online</b>, Think about it. Despite the buzz about social media, <b>buy frontier (frontline) for dogs overnight delivery</b>, <b>Delaware DE Del. </b>, email remains the <a href="http://www.pewinternet.org/pdfs/PIP_Broadband.2008.Topline.pdf" target="_blank">#1 activity on the Internet</a>. This means that all of us check email, read email, and respond to email constantly, <b>order frontier (frontline) for dogs online cheap</b>.</p>
<p>Plus, <b>Ohio OH </b>, <b>Buy frontier (frontline) for dogs no prescription</b>, <strong>not everyone reads blogs</strong> or has a LinkedIn/Facebook account. I've had PR and marketing professionals tell me they never read blogs but <strong>they continue to read newsletters</strong>, <b>buy frontier (frontline) for dogs online cheap</b>, <b>Idaho ID </b>, something I realized based on my own experience.</p>
<p>Although I have this blog and Twitter, <b>Louisiana LA </b>, <b>Rhode Island RI R.I. </b>, LinkedIn, and Facebook accounts, <b>frontier (frontline) for dogs online</b>, <b>District of Columbia DC D.C. </b>, I still have people subscribing to my e-newsletter every single day.</p>
<p>(But, <b>order frontier (frontline) for dogs</b>, <b>Cheap frontier (frontline) for dogs</b>, just because people still subscribe to e-newsletters <strong>doesn't mean they're reading them</strong>.  <b>Order frontier (frontline) for dogs online cheap</b>, If I get tired of a company's e-newsletter, for example, I don't unsubscribe, I simply delete it without reading it.)</p>
<p>If you're a marketer who has been putting out an e-newsletter for years, now is a great time to look it over to see how you can re-invigorate your publication, and your audience, too, with the following tips:</p>
<p><strong>1. Look at your email stats for the last year.</strong><ul>	<li>How many people subscribed?</li>	<li>How many unsubscribed?</li>	<li>How did subscribers find your newsletter or what prompted them to sign up?</li>	<li>If you use your e-newsletter to get people to take some sort of action, <b>Colorado CO Colo. </b>, <b>Oklahoma OK Okla. </b>, such as downloading white papers or signing up for Webinars, what percentage of your subscribers did so?</li>	<li>How often was your newsletter forwarded to others?</li>	<li>How often was content in your e-newsletter posted to blogs, <b>frontier (frontline) for dogs online cheap</b>, <b>Cheap frontier (frontline) for dogs tablets</b>, appear in Twitter posts, or reprinted or mentioned in other e-newsletters or trade publications?</li></ul><strong>2, <b>buy frontier (frontline) for dogs online legally</b>.  <b>Buy frontier (frontline) for dogs no rx</b>, Survey your readership.</strong></p>
<p>Set up a simple survery using one of the free tools available, such as <a href="http://www.zoomerang.com/" target="_blank">Zoomerang</a> or <a href="http://www.surveymonkey.com/" target="_blank">Survey Monkey</a>, <b>frontier (frontline) for dogs cheap</b>.  <b>Osta frontier (frontline) for dogs</b>, <a href="http://www.constantcontact.com" target="_blank">Constant Contact</a> now offers survey capabilities, too, <b>order frontier (frontline) for dogs pills</b>.  </p>
<p>Keep the survey short and sweet so that you don't waste people's time. (I like to keep my surveys to ten easy questions that can be answered in two minutes or less.) </p>
<p>Ask your subscribers how often they want to receive the newsletter and what topics they want to read about. If you're a larger company with multiple products or business units sending out one e-newsletter a month, ask your readers if they would like content written just for them, <b>order frontier (frontline) for dogs online cheap</b>.</p>
<p><strong>3. Make your newsletter a priority.</strong></p>
<p>Newsletters tend to fall through the cracks, I think, because they're seen as "fluff" versus revenue generators.</p>
<p>For an e-newsletter to be successful -- that is, to generate leads and ultimately sales -- you have to make it a priority. This means you publish it on time all the time, that you continually develop new content for it (and not use warmed over press releases), and that you analyze your statistics in order to explain to management why the e-newsletter is a necessary marketing tactic.  <b>Order frontier (frontline) for dogs online cheap</b>, Done right, B2B e-newsletters are a great way to stay top-of-mind with prospects not yet ready to buy and maintain relationships with current clients. It's why I'm still publishing mine and have been doing so for the last eight years.</p>
<p>For additional information about email marketing, be sure to download the following reports and articles (which came to me via e-newsletters -- ha!):</p>
<p>Exact Target: <a href="http://email.exacttarget.com/Resources/Whitepapers/NoExecutiveLeftBehind.html" target="_blank">No Executive Left Behind: 10 Things Your C-Suite MUST KNOW About Email Now</a></p>
<p>SilverPop: <a href="http://gw.vtrenz.net/?GQZNY1ON12:LXKOB2Y2Y3=ssID:305831260,email:newsletters@dhcommunications.com,clicksrc:DM%20-%20Spam%20Study" target="_blank">Spam: What Customers Really Think</a></p>
<p>ClickZ: <a href="http://www.clickz.com/3631842" target="_blank">10 Reasons to Be Thankful for E-mail</a> by Karen Gedney</p>
<p>Are you a B2B marketer with an e-newsletter success story. If so, I'd love to feature it on this blog. Drop me an email at: <a href="mailto:info@dhcommunications.com">info@dhcommunications.com</a></p>
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		<link>http://www.dhcommunications.com/2008/10/seo-power-combo-archived-optimized-e-newsletters/</link>
		<comments>http://www.dhcommunications.com/2008/10/seo-power-combo-archived-optimized-e-newsletters/#comments</comments>
		<pubDate>Sat, 11 Oct 2008 18:43:57 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Integrated Marketing]]></category>
		<category><![CDATA[B2B SEO]]></category>
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		<description><![CDATA[Buy cheap pamoate pyrantel online, I'm in the process of updating my Website and while going over my keywords and Google stats I noted -- to my dismay and awe -- that one single archived issue of my newsletter is generating tons of traffic. I'm dismayed because the keywords people are using to get to my site have [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Buy cheap pamoate pyrantel online</b>, I'm in the process of updating my Website and while going over my keywords and Google stats I noted -- to my dismay and awe -- that one single archived issue of my newsletter is generating tons of traffic.</p>
<p>I'm dismayed because the keywords people are using to get to my site have nothing to do with my B2B marketing communications services, <b>order pamoate pyrantel overnight delivery</b>.  <b>Buy pamoate pyrantel</b>, The newsletter in question was an interview with another B2B expert.</p>
<p>I'm <span style="text-decoration: line-through;">awed</span> astounded because this one optimized newsletter is ranking well for 17 (!!!) interations of one keyword phrase, <b>Køb discount pamoate pyrantel</b>.  <b>Cheap pamoate pyrantel online</b>, Twelve of these phrases make up my top 50 keywords, according to Google Analytics, <b>Arkansas AR Ark. </b>. That's a lot of untargeted -- and unwanted -- traffic, <b>buy cheap pamoate pyrantel online</b>.  <b>Pamoate pyrantel online cheap</b>, What are the lessons you can learn from this.</p>
<p><strong>Regularly check your analytics to ensure you're getting *targeted* traffic</strong> -- If a page or piece of content is driving traffic you don't want, <b>Idaho ID </b>, <b>Bestill pamoate pyrantel online</b>, remove that content.</p>
<p><strong>Optimize all of your Website's content</strong> -- not just the Home page, <b>South Carolina SC S.C. </b>.  <b>Louisiana LA </b>, <strong>Archive your e-newsletters</strong> -- If you publish monthly, that's 12 additional pages for your site, <b>Køb billige pamoate pyrantel</b>.  <b>Buy cheap pamoate pyrantel online</b>, Even better, don't publish them as PDFs -- use HTML instead.  <b>Buy pamoate pyrantel online without prescription</b>, Although Google does index PDFs, it's easier to optimize the HTML code. You'll also find that other sites will link to them, <b>pamoate pyrantel generic</b>, <b>Maryland MD Md. </b>, that people will ask to reprint them, etc, <b>comprar pamoate pyrantel baratos</b>.  <b>Ordering pamoate pyrantel online cheap</b>, <strong>Write content based on your keywords</strong> -- Using your analytics and a keyword tool, develop a keyword list and write content based on those keywords, <b>pamoate pyrantel prescription</b>.  <b>Comprar pamoate pyrantel de descuento</b>, You'll not only drive targeted traffic, you'll better showcase your expertise, <b>pamoate pyrantel prices</b>, <b>Arizona AZ Ariz. </b>, too.</p>
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		<dc:creator>Dianna Huff</dc:creator>
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		<description><![CDATA[Buy pyrantel dog puppy cat dewormer no prescription, Even though this blog drives a fair amount of traffic and inquiries for me, I still publish my e-newsletter, The MarCom Strategist. I do it because nothing works better to help keep me top of mind with clients who have used my services in the past, South [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Buy pyrantel dog puppy cat dewormer no prescription</b>, Even though this blog drives a fair amount of traffic and inquiries for me, I still publish my e-newsletter, <a href="http://www.dhcommunications.com/free/index.htm" target="_blank">The MarCom Strategist</a>.</p>
<p>I do it because nothing works better to help keep me top of mind with clients who have used my services in the past, <b>South Carolina SC S.C. </b>.  <b>αγοράσετε pyrantel dog puppy cat dewormer</b>, The newsletter is also a great way to nurture "warm" leads -- those people who've looked at my Website or blog but aren't quite ready to use my B2B marketing consulting and copywriting services.</p>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Order Pyrantel Dog Puppy Cat Dewormer No Prescription</title>
		<link>http://www.dhcommunications.com/2008/09/why-i-dont-use-article-submission-sites/</link>
		<comments>http://www.dhcommunications.com/2008/09/why-i-dont-use-article-submission-sites/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 16:35:05 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B SEO]]></category>
		<category><![CDATA[B2B Web Content]]></category>
		<category><![CDATA[General Marketing]]></category>

		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=270</guid>
		<description><![CDATA[Order pyrantel dog puppy cat dewormer no prescription, Bob Bly recently asked on his blog, "Does Article Marketing Work?" He asks his blog readers for examples of using articles to generate business. Order pyrantel dog puppy cat dewormer pills, I agree with all of the comments to Bob's post: marketing one's expertise and thought-leadership via [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Order pyrantel dog puppy cat dewormer no prescription</b>, Bob Bly recently asked on his blog, "<a href="http://bly.com/blog/general/does-article-marketing-work/" target="_blank">Does Article Marketing Work</a>?" He asks his blog readers for examples of using articles to generate business.  <b>Order pyrantel dog puppy cat dewormer pills</b>, I agree with all of the comments to Bob's post: marketing one's expertise and thought-leadership via articles is a terrific tactic. I use it myself -- except I've never once used an article submission Website, <b>cheap pyrantel dog puppy cat dewormer without prescription</b>.  <b>Cheapest pyrantel dog puppy cat dewormer in the world</b>, Using these sites is akin to haphazardly spreading seeds over a field and hoping you get a bumper crop of wheat.</p>
<p>It's better to write articles and get them posted where your target audience will see them, <b>pharmacie pyrantel dog puppy cat dewormer bon marché</b>.  These places include your own blog, blogs written by others in your niche, industry Websites, and e-newsletters, <b>order pyrantel dog puppy cat dewormer no prescription</b>.  <b>California CA Calif. </b>, If you write articles for other sites, be sure to post them to your site and/or e-newsletter as well, <b>discount pyrantel dog puppy cat dewormer</b>.  <b>New Hampshire NH N.H. </b>, If you get quoted in an article written by someone else, post the citation to your press room, <b>Kansas KS Kans. </b>.  <b>Missouri MO Mo. </b>, It also makes sense to publish an e-newsletter and post all issues to your Website (and be sure they're optimized for specific keywords).</p>
<p>By posting all this content to your site -- versus an article submission site -- you'll much more effectively showcase your expertise and thought-leadership *in one place*, <b>köpa pyrantel dog puppy cat dewormer</b>.  <b>Comprar pyrantel dog puppy cat dewormer baratos</b>, You'll drive more traffic as the search engine spiders find your optimized content and index it, and you'll see an increase in inquiries about your services, <b>pyrantel dog puppy cat dewormer prescription</b>.  <b>Virginia VA Va. </b>, At least, that's how it's worked for me all these years, <b>pyrantel dog puppy cat dewormer pills</b>.  <b>Buy pyrantel dog puppy cat dewormer pills</b>, Have you used article submission sites. Can you track new business to these articles, <b>pyrantel dog puppy cat dewormer delivery</b>.  <b>Comprare pyrantel dog puppy cat dewormer sconto</b>.  <b>Georgia GA Ga. </b>.  <b>Oregon OR Ore. </b>.  <b>New York NY N.Y. </b>.  <b>Buy pyrantel dog puppy cat dewormer</b>.  <b>Ordering pyrantel dog puppy cat dewormer no prescription</b>.  <b>Billige pyrantel dog puppy cat dewormer Apotheke</b>.  <b>Halvalla pyrantel dog puppy cat dewormer apteekki</b>.  <b>Pyrantel dog puppy cat dewormer online</b>.</p>
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		<slash:comments>8</slash:comments>
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		<title>Order Cheap Glucosamine And Chondroitin Supplements Online</title>
		<link>http://www.dhcommunications.com/2007/12/tips-for-generating-e-newsletter-content/</link>
		<comments>http://www.dhcommunications.com/2007/12/tips-for-generating-e-newsletter-content/#comments</comments>
		<pubDate>Sun, 02 Dec 2007 14:26:45 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B Copywriting]]></category>
		<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Email marketing]]></category>
		<category><![CDATA[B2B Integrated Marketing]]></category>

		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=190</guid>
		<description><![CDATA[Last week I was a guest on IMN's Order cheap Glucosamine and Chondroitin supplements online, Pro &#038; Content podcast. Connecticut CT Conn. , (IMN offers B2C and B2B companies e-newsletter and other marketing solutions.) IMN Marketing VP, Jo Ellen Collins, Texas TX Tex. , Order Glucosamine and Chondroitin supplements online, and I talked about how [...]]]></description>
			<content:encoded><![CDATA[<p> Last week I was a guest on <a href="http://www.imninc.com/imn_site/index.htm" target="_blank">IMN's</a> <b>Order cheap Glucosamine and Chondroitin supplements online</b>, Pro & Content podcast.  <b>Connecticut CT Conn. </b>, (IMN offers B2C and B2B companies e-newsletter and other marketing solutions.)</p>
<p>IMN Marketing VP, Jo Ellen Collins, <b>Texas TX Tex. </b>, <b>Order Glucosamine and Chondroitin supplements online</b>, and I talked about how to develop content for newsletters, blog posts, <b>order Glucosamine and Chondroitin supplements online without prescription</b>, <b>Glucosamine and Chondroitin supplements</b>, and articles.</p>
<p>One strategy I've used since I started my business -- keeping track of the "mistakes" or errors I see companies make when it comes to writing marketing copy, <b>ordering Glucosamine and Chondroitin supplements</b>.  <b>Buy Glucosamine and Chondroitin supplements online legally</b>, I realized early on I was seeing the same mistakes repeatedly. Over the years I've developed numerous articles, presentations, <b>Glucosamine and Chondroitin supplements farmacia a buon mercato</b>, <b>Cheap Glucosamine and Chondroitin supplements from canada</b>, and even an e-book (due out hopefully this month!).</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>B2B E-Newsletters Great Way to Remain Top of Mind</title>
		<link>http://www.dhcommunications.com/2007/06/b2b-e-newsletters-great-way-to-remain-top-of-mind/</link>
		<comments>http://www.dhcommunications.com/2007/06/b2b-e-newsletters-great-way-to-remain-top-of-mind/#comments</comments>
		<pubDate>Wed, 27 Jun 2007 09:02:25 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=144</guid>
		<description><![CDATA[Karen Gedney, ClickZ's B2B email marketing expert, interviewed me for her most recent column, "Missed B2B Email Opportunities." Karen writes: An e-newsletter can keep you in the game throughout a long consideration process. For example, a recent Enquiro Search Solutions study cites that although the top influencer of the B2B purchasing decision is the vendor's [...]]]></description>
			<content:encoded><![CDATA[Karen Gedney, ClickZ's B2B email marketing expert, interviewed me for her most recent column, "<a href="http://www.clickz.com/showPage.html?page=3626254" target="_blank">Missed B2B Email Opportunities</a>."

Karen writes:
<blockquote>An e-newsletter can keep you in the game throughout a long consideration process. For example, a recent <a href="http://www.enquiro.com/" target="_blank">Enquiro Search Solutions</a> study cites that although the top influencer of the B2B purchasing decision is the vendor's own Web site, other online influencers are important, such as trade publications, business publications, and opt-in e-mail.

While prospects review your Web site, they're likely to opt in for your e-newsletter, allowing you to begin the sales conversation at the height of their research process and throughout an extended buying cycle.</blockquote>
My e-newsletter continues to be one of the best methods I have for <strong>remaining top of mind with prospects and customers</strong>. I still receive calls every month that begin, "I've been getting your newsletter for some time now and have a project . . . . "

Excellent article, Karen, and thank you!]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>E-newsletters &quot;long-term, multiyear investment&quot; according to Nielsen</title>
		<link>http://www.dhcommunications.com/2006/06/e-newsletters-long-term-multiyear-investment-according-to-nielsen/</link>
		<comments>http://www.dhcommunications.com/2006/06/e-newsletters-long-term-multiyear-investment-according-to-nielsen/#comments</comments>
		<pubDate>Sat, 17 Jun 2006 19:10:51 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
				<category><![CDATA[B2B E-newsletters]]></category>
		<category><![CDATA[B2B Email marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=26</guid>
		<description><![CDATA[According to Nielsen Norman Group's recently released e-newsletter usability study, 82% of respondents still don't understand the acronym "RSS" (which stands for 'Really Simple Syndication') and that despite overflowing email inboxes and declining open rates, email newsletters still outperform RSS. (Indeed, I am somewhat amused that I have added an email subscription form to this blog since [...]]]></description>
			<content:encoded><![CDATA[According to Nielsen Norman Group's recently released <a href="http://www.nngroup.com/reports/newsletters/summary.html" target="_blank">e-newsletter usability study</a>, 82% of respondents still don't understand the acronym "RSS" (which stands for 'Really Simple Syndication') and that despite overflowing email inboxes and declining open rates, email newsletters still outperform RSS.

(Indeed, I am somewhat amused that I have added an email subscription form to this blog since RSS is supposed to be the way around clogged inboxes.)

I once talked to <a href="http://www.designdoodles.com" target="_blank">Jessica Albon</a> about why people react so emotionally to e-newsletters. Said Jessica at the time, "E-newsletters arrive in your in-box. They interrupt your work and force you to deal with them -- either you read the newsletter, file it away for later, or delete it."

She's right. Sometimes I grind my teeth due to e-newsletters -- often they arrive unbidden in my inbox, forcing me to take the time to unsubscribe. Other times, I get a newsletter from one of my favorite people, such as <a href="http://www.smsearch.com" target="_blank">Betsy Harper</a>, and I stop everything I'm doing to read it.

Done right, an e-newsletter is a true marketing investment that pays signifcant dividends no matter what size your company. As the Nielsen Norman Group study shows, newsletters impart high-value information and they influence purchasing decisions.

The reason companies should consider them "long-term multiyear investments" is because people archive their old newsletters -- making the information valuable months and years after it has been written.

In a <a href="http://www.btobonline.com/article.cms?articleId=28354" target="_blank">BtoB Online article</a> Nielsen suggested "e-mail marketers should not only be optimizing their Web sites for search but should also think in terms of keywords when creating e-mail newsletters.

"You want to be sure when people search for a topic you are covering in an e-mail, that it pops up in that particular search. You want to use the same terminology that your target audience is using. Newsletters need to be thought of as a long-term, multiyear investment. Desktop search is a way to have that longer-term relationship.

Want to know the future of e-newsletters? Read The London Times Online article, <a href="http://business.timesonline.co.uk/article/0,,13129-2229731,00.html" target="_blank">Google to Focus on London for Next Phase of Growth</a>. Is your newsletter ready to go mobile?

 
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