About Dianna Huff > Why I’m Different

What makes Dianna Huff different from other B2B marketing consultants?

25 years of real-world business marketing experience

Hiring an “unknown” B2B marketing consultant can be challenging. While many consultants claim to be experienced, I hold unique credentials due to my 25 years of working for and with businesses of all sizes.

I see the big picture
Most marketers approach B2B and online marketing in one of two ways: they focus on creating content or they optimize Websites for search. However, if you really want to increase sales, you need an integrated Web marketing strategy: you must get found in the search engines AND you must deliver the content buyers, prospects, and others need to make purchasing decisions. My passion is helping my clients bring these two worlds together to grow their business. (Check out my B2B Marketing Services.)

Experts recommend me
Best-selling author and industry guru David Meerman Scott recommended me to Brian Halligan and Dharmesh Shah, co-founders of the Internet marketing company HubSpot, to edit their now best-selling book, Inbound Marketing: Get Found Using Google, Social Media and Blogs. What a thrill to share my knowledge and contribute to such an outstanding book. (See my Testimonials.)

I practice what I preach
When I consult with my clients, I base my recommendations on what I know works: what has worked for other clients and where I have found success with my own business. For instance, I have been blogging since 2006, and was thrilled to be named one of RainToday’s best blogs of the decade as well as one of Junta42’s top content marketing blogs. (Visit my blog.)

I make unfamiliar marketing concepts easy to understand
Even though I am in the trenches of B2B marketing, most of my clients are not. It’s important that they understand and agree with what I recommend, so I explain concepts using words and analogies that “make things click.” I also speak on Web marketing, SEO, and social media, and the feedback is often, “Now I get it!” (See my Onsite Training page.)

My clients often refer me
Since I started my business in 1998, I’ve worked with over 90 clients, many of whom I’ve worked with repeatedly. While my clients work with me for many reasons, the most cited reasons are that I’m personable, I’m an expert, and that I provide great results. (See my Client List.)

My work is award-winning
Not only does my work generate results, but I’ve won the MarCom Creative Award, including the prestigious Platinum, and the IABC Silver Quill multiple times. (See my award-winning work.)

I’m quoted frequently in the media
Other B2B marketing experts often quote me in their books, blogs, and articles. (View my Press page.)

Ready to get started? Contact me today to see how I can help you.