| Dianna Huff - The B2B Marketing Communications & SEO Copywriting Expert
People ask me all the time what my background is . . . a question that always makes me hesitate. Ok, I admit it. I'm an English major who loves reading so much I went on to grad school and studied women who wrote novels in the 18th- and 19th-centuries. However, don't let that scare you away.
I'm also a tinkerer and a Do-It-Yourselfer. While in college, I owned a beat-up 1969 VW Beetle. I loved that car! Why? Because its simplicity meant I could do my own tune-ups and repair work. One of my greatest achievements is "dropping" the engine and replacing the heads -- by myself. For four days I breathed grease and suffered bloody knuckles, but what a thrill it was to bolt the engine back in, put the key in the ignition, and hear my car come back to life. Vroom!
Being a B2B marketing communications consultant and copywriter means I get to learn how things work -- without the grease. Whether it's learning how to modify the surface of carbon or getting a demonstration on glass rods being turned into fiber for fiber optics, I'm all ears.
It's also why I specialize in one thing only: business-to-business marketing communications consulting and copywriting. Since 1998, when I started this business, I've had the privilege of working with companies like Cabot Corporation, Beckman Coulter, Waters, Microsoft Business Solutions, SAP, Thermo Electron, Constant Contact, The Lead Dogs, and numerous small to mid-size B-to-B companies and agencies.
I'm also a Contributing Editor for MarketingSherpa, a regular contributor to Visual Thesaurus, a two-time Gold Marcom Creative Awards winner in the categories of Website Copywriting and E-Newsletters, a three-time IABC Silver Quill award winner in the categories of E-newsletters, Marketing Writing, and Marketing Communications, and an active member of the New England Direct Marketing Association and the Business Marketing Association.
Before going out on my own, I worked as a MarCom Specialist for Varian Associates in Palo Alto, California. Before moving to Varian, I was the Business Manager for Precision Technical Sewing, Inc., a high-tech custom contract sewing firm also located in Palo Alto. (We made cloth products for companies and government organizations such as Lockheed and NASA.)
My strong copywriting skills are due to holding an MA and BA in English Literature from California State University, East Bay. Shortly after completing my Masters degree in 1993, I became the Alumni Association president and was responsible for growing Association membership by 33% in two years. I also founded the Association's news magazine, "The Haywire."
I started DH Communications when I relocated to the East Coast. (My husband, a Massachusetts native, convinced me my quality of life would be better.) After surviving culture shock and my first winter, I am happy to say you can't pry me out of New Hampshire. I enjoy taking long car trips with my husband, 10-year old son, and our two Sheltie dogs, visiting historical sites around New England, and reading novels, Harry Potter, and biographies in my spare time. |