Facebook for B2B: Your Business Page has a News Feed, too
With all of the changes going down on Facebook, it can be tough to keep up. One of the changes that I love — which I found by accident while poking around — is that Pages have news feeds.
I like this feature because it allows me to follow companies on FB without having to clog up my personal profile feed with a lot of gunk.
To see your Page’s news feed, do the following:
1. Log into FB and click on your Page on the left.
2. Click on “Use Facebook as [your Page]” on the right.
3. Click “Home” at the top. Viola! Now you can see the feed of the Pages you’ve Liked. You have to be logged in as your Page in order to Like other Pages and have them show up on your Page. You can see your Page Likes when you’re on your Wall — they’re on the left. Facebook shows five at any given time; you can change this by editing your Page.
To see which Pages have liked your Page, go back to your Wall and click “like this” under the number of fans or Likes you have. This brings up a new window.
In that window, click the drop down menu in the top left corner where it says “People.” Check “Pages” and now you can see which companies / Pages are following you.
Is that cool or what? 
What new tricks have you discovered for FB? Feel free to share.
About the author: Dianna Huff
A B2B web marketing expert, Dianna helps B2B companies grow through SEO, marketing writing, and social media. A frequent speaker, Dianna has been quoted in numerous blogs, books, and articles; her client list includes large and small B2B companies across the U.S. Follow her on Twitter @diannahuff. To receive her e-course on creating great B2B marketing content, subscribe to her newsletter, The MarCom Strategist.
November 10th, 2011 at 2:58 pm
Since the social media platforms, specifically Facebook, are changing things all of the time it can be hard for marketers to keep up. Not every change is followed by an announcement so a lot of what we find out is left to trial and error or reading about it on blogs!
November 10th, 2011 at 3:18 pm
Nick — Thanks for the comment and for validating how hard it can be to keep up with all of the changes. I had to laugh on Monday. I was on the phone with a college and noticed in my Twitter feed that Google had just come out with G+ Business Pages. Amazing how quickly this stuff happens.