Increase B2B Revenues Using These Six Tips from Silverpop

I like this new white paper from Silverpop, “From Cargo Pants to Cargo Containers: B2C Tactics that Boost B2B Revenue.”

In it you’ll find six email marketing tactics you can implement to help increase B2B email effectiveness — from transactional email to e-newsletters.

The nine-page report is easy to read and well laid out. It also prints well in black and white — meaning the font isn’t unreadable gray mouse type.

What I like about it the white paper is that Silverpop offers tactics any business can put to use over time. For example, a B2B company can start off with learning how to better segment messages, which according to Silverpop, will put it ahead of other B2B marketers.

According to MarketingSherpa’s “2010 Email Marketing Benchmark Report,” only a third of B2B marketers segment their lists. On the other hand, 51% of B2C marketers segment their lists.

For each tactic, Silverpop gives examples of what you can do to implement that tactic.

To receive the report, you’ll need to register for it. You can also follow Silverpop on Twitter (@Silverpop) as well as become a Fan of its Facebook Page (I know, I know, they’re not called Fan Pages anymore).