How to Come Up with B2B Web Content Ideas
In the last month or so I’ve written a few blog posts for other blogs — original content that you won’t find on this blog. I’ve included links to this content below.
Content Marketing Institute
One question I’m asked frequently is how to to generate ideas for Web content. I’ve written frequently about this topic, see here and here. One tactic I haven’t talked about, but use all the time when dealing with clients, is trolling through Web analytics keyword reports.
You can learn more about the nuggets of gold you can find in your own reports by reading, “How to Find Content Ideas in Your Web Analytics Reports.”
Be sure to check out the rest of the blog — you’ll find some really great content and ideas!
NetLine’s Blog Notions Marketers Blog
Do you think small businesses can still effectively do their own marketing? I don’t — and I explain why in my article, “DIY Marketing No Longer Cuts the Mustard.”
I also wrote “Is Your Website Short on Content and Long on ‘Blah’?” where I discuss how to answer the unspoken questions posed by site visitors.
The Wealthy Freelancer Blog
For this blog I’ve written two parts of a three-part article on Web marketing for freelancers and consultants. Check out “Three Penny-Wise, Pound Foolish Marketing Mistakes” and “Three Tips for Developing a Kick-Butt Website on a Budget.”
The Wealthy Freelancer is a fabulous site full of great content on how to create a thriving freelance business AND have a life, too.
Also be sure to check out my other blog — The Profitable Consultant. During the month of June I challenged myself to work on my own marketing one hour a day. Obviously it paid off! 
About the author: Dianna Huff
A B2B web marketing expert, Dianna helps B2B companies grow through SEO, marketing writing, and social media. A frequent speaker, Dianna has been quoted in numerous blogs, books, and articles; her client list includes large and small B2B companies across the U.S. Follow her on Twitter @diannahuff. To receive her e-course on creating great B2B marketing content, subscribe to her newsletter, The MarCom Strategist.
July 1st, 2010 at 11:57 am
Great point on using web analytics to find ideas! I’d say most of my topic ideas come from just daily interactions with the people and experiences I come across as I run errands around town. I find a lot of linkages between regular day-to-day stuff and B2B marketing — or just marketing in general. So I keep a little notebook in the car and write them down as they come to me. My wife thinks I’m a dork. She’s probably right!
July 1st, 2010 at 1:45 pm
Ed,
I do the same thing. For example, last week when traveling, I overheard the flight attendants gossiping about the pilot and wanted to Tweet about it. I also learned quite a bit during my Google tour and have a huge post in my head that I need to get out.