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January 6th, 2010

Infor Print Ad Catches My Eye; Integrated with Social Media, Too.

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The print ad at the right, which ran in today’s Wall Street Journal, caught my eye due to its use of color and the “Boss Tweed”-like graphic.

And, I love the headline. “Don’t Know What Big ERP’s Complicated Technology Can Do For You? Don’t Worry, Neither Does Big ERP.” Ha!

I also like that the ad comes with a targeted URL that relates to the ad copy: DownWithBigERP.com.

When you click on the URL, you get taken to a landing page filled with “we, we, we” jargon. Love it! The landing page then burns away to Infor’s site — the company offering alternative CRM/ERP software.

Of course, I immediately looked for the Twitter icon so that I could follow them, and there it was, right at the top of the page. (Screen name is @infor. I’m now following the company.)

A brief glance at the corporate site shows that it includes content, such as video, designed to engage people (the way David Meerman Scott talks about in an interview with Steve Woods of Eloqua).

You often hear that social media isn’t for B2B or that traditional marketing methods no longer work. Infor is a great example of how to drive leads to a microsite through an engaging print ad, and then keep them on your site with engaging content. And, if you’re not quite ready to work with Infor, you can follow them on Facebook, LinkedIn, and Twitter.

Five stars!

Filed under B2B Integrated Marketing, B2B Marketing, B2B Print ads, B2B Social Media, B2B Web Content, B2B Website Marketing Strategy | 6 Comments »
Posted by Dianna Huff

Feedback on “Infor Print Ad Catches My Eye; Integrated with Social Media, Too.”

  1. Tweets that mention Infor Print Ad Catches My Eye; Integrated with Social Media, Too. ยป B2B MarCom Writer Blog -- Topsy.com Says:
    January 6th, 2010 at 2:45 pm

    [...] This post was mentioned on Twitter by Dianna Huff, Dianna Huff. Dianna Huff said: New blog post: @infor print ad catches my eye; integrates social media, too. http://bit.ly/7XxkvP [...]

  2. Tino Says:
    January 7th, 2010 at 1:25 pm

    I have seen in many places where marketers have said that print ads no longer work and social media is not the best, but I would have to say they are all good as long as your information is relevant to your target audience. This example of how the print ad brought you into their site and then to twitter is exactly what they were trying to do. My piece of advice as a marketer is to try it ALL. If your brand is everywhere then you just established a positive first impression to your target market.

  3. Infor Print Ad Catches My Eye; Integrated with Social Media, Too … | Drakz Free Online Service Says:
    January 7th, 2010 at 9:57 pm

    [...] from: Infor Print Ad Catches My Eye; Integrated with Social Media, Too … Share and [...]

  4. Dianna Huff Says:
    January 8th, 2010 at 11:59 am

    Tino,

    I would say test different venues to see what works for you. And, I would say hire an agency or consultant who have real results they can show you from previous campaigns. The reason the Infor campaign worked is because it’s well-integrated — and not all agencies “get” how to integrate online and offline marketing.

  5. Infor Print Ad Catches My Eye; Integrated with Social Media, Too … | Drakz Free Online Service Says:
    January 11th, 2010 at 11:14 pm

    [...] post: Infor Print Ad Catches My Eye; Integrated with Social Media, Too … Share and [...]

  6. Infor “Big ERP” Campaign Integrates Online – Offline Tactics » B2B MarCom Writer Blog Says:
    January 26th, 2010 at 12:19 pm

    [...] presence — with very low name recognition. (In fact, I had not heard of Infor until I first saw their ad in the Wall Street [...]

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