101 B2B Online Marketing Tips — Friday E-book Download

Leigh Anne Reynolds, in her ReachForce blog post, “Set Your Content Free for More Clickthroughs” writes:

I will be the first to admit that I have been very skeptical about “setting my content free” (not using forms in front of eBooks and whitepapers.) I feel like if my job is lead generation then I have to capture those downloading.

She goes on to state that after much consideration, she decided to follow David Meerman Scott’s advice and make her e-book, 101 B2B Online Marketing Tips, registration free.

Although she didn’t do a strict A/B split test, she did see a 1600% increase in downloads. Yep! “Be free, content, be free!”

Herewith, this week’s only featured e-book:

101 B2B Marketing and Sales Lead Tips, Volume 1, an e-book by ReachForce (no registration required).

Today, online marketing is vital to any integrated marketing program. With so many new avenues for reaching prospective buyers, B2B Marketers have to think outside of the box to stand out in the crowd. From significant improvements in marketing program metrics to greater efficiencies in your sales funnel, employing new online marketing tactics can create immediate benefits, if done right.

In Volume 1 of this e-book, you’ll find the first 30 online marketing tips from The B2B Lead, including information on the basics of SEO, optimizing your video for the web, boosting your blog using twitter, how to measure your online successes and much more.