Dianna Huff's Top B2B Marketing & Social Media Blog Posts for 2009

After reading Hubspot’s post about their top inbound marketing posts for 2009, I took a look at my own blog stats for 2009.

My top ten posts include social media, which I expected, since it’s a hot topic (post anything about social media on Twitter and it’s bound to get retweeted multiple times). But I was more interested to see that one of the top five posts wasn’t a post at all, but a category: Free B2B E-books.

E-books are becoming more popular — which is one reason I started my new E-Book Central where I’ll be posting the new B2B marketing e-books and reports released each week.

Of the 70 posts I wrote in 2009, here are the top posts covering B2B Marketing and Social Media.

1. 25 Very Smart Business Women on Twitter — The original list now includes 10 new smart women, and my “smart women” Twitter list includes another 27 smart women for a total of 62 women (so far).

2. What Should be Included In a MarCom Manager’s Job Description? — I’ve noticed for a while now that this has been one of my top posts. In it I discuss why companies need to revamp their marcom job descriptions, which typically call for people who know how to juggle projects and write well — versus being held accountable for a whole lot more, including working with sales.

3. Category: Free B2B E-Books — Here you’ll find B2B marketing e-books written by myself and other marketers.

4. Leads from Website Best B2B Lead Gen Tactic — A review of Mac McIntosh’s 2009 Lead Generation Benchmark report.

5. Social Media: It’s About Engagement, Not Page Views — In this post I discuss why measuring the number of followers or page views isn’t the right way to measure social media effectiveness.

6. Big SEO Mistake #1: Using a “Plug and Play” Website Template — Why small businesses are getting hosed by companies who sell them Website templates.

7. Five B2B MarCom Strategies to Increase Sales Now — A free ebook written by me. (Glad to see it’s in the top 10! )

8. What You Can Learn from Cisco’s B2B Viral Video Campaign — This is one of my favorite posts because 1) I got to meet Brian Ellefritz; and 2) I used this case study in the first presentation I gave on social media — which was just last year!

(Hint: When an organization asks if you can address a certain topic, say “Yes.” That’s how I fell into social media.)

9. Why Facebook is Like Attending a BBQ at Your Boss’ House — I had been using the BBQ analogy for months while giving presentations and finally wrote a blog post. This is my favorite blog post of the year because I love the comments people left.

10. Building Your Online Brand: Five Basic Strategies — Five tips for building your online brand. Nothing earth shaking but stuff most people neglect to do.

Thanks for reading this blog and inspiring me to continually post content that gets read.