Free B2B E-Book: The Link Economy by Yield Software
Yield Software is offering its new free e-book, The Link Economy and Why It Matters to Small & Growing Businesses (no registration required).
(Full disclosure: Yield is my client and I helped put the book together.)
The 70-page e-book explains why small and medium-sized businesses need to sit up and pay attention to the Link Economy.
As authors Matt Malden and Derek Gordon state in the book, it’s no longer enough to simply have a website.
These days, you must understand and employ the Link Economy — which means you must create content that other site owners will want to link to and in turn, you must link out to other content.
The Link Economy concept is something I knew about based on my own business and how people find me but I didn’t connect the dots in a big picture way until I began working on the book.
What hit home for me: links don’t just happen between website and website.
They happen when someone includes a link to your blog post via a Tweet, another blog post, a news article, a Facebook or LinkedIn comment, or an e-newsletter article.
They happen in iPhone apps, in YouTube videos, and within e-books like this one.
And they happen when someone comments on your blog and you comment on theirs.
In short, we are a Linked Economy and the sooner you as a business owner or marketer understand this — and take advantage of it — the further ahead you’ll be.
A Silicon Valley start-up, Yield Software offers its Yield Software Web Marketing Suite.
The software enables small and mid-sized businesses to automatically perform multivariate testing for SEO, PPC, and landing page optimization across all three search engines — and then serves up the best performing pages automatically in real time.
Based on my own experience working with small companies, this type of software is desperately needed as many small mom and pop shops are losing their shirts on PPC campaigns and have no clue to how to maximize SEO and landing page tactics.
Be sure to download the e-book (it’s chockablock full of Web marketing info) and do check out Yield Software.
You can test drive the software via a risk-free, no obligation demo.
August 11th, 2009 at 5:53 am
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August 11th, 2009 at 9:01 am
[...] Here is the original post: Free B2B E-Book: The Link Economy by Yield Software » B2B MarCom … [...]
August 13th, 2009 at 9:36 am
What I’ve been trying to say all along to the persons I meet who are shopping for websites, summed up in an introductory paragraph:
“Unfortunately, the whole ‘if you build it, they will come’ thing rarely, if ever, works for companies. Simply building a good website that highlights your business, your goods or services, and what makes it different or special won’t, on its own, suddenly result in traffic and sales.”
I just flew through the first 15 pages. Will pick it back up later today … thank you very much for the material!
August 28th, 2009 at 5:20 pm
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