Buy Alesse - No Prescription DrugStore http://www.dhcommunications.com/2009/05/would-you-eat-chocolate-covered-grasshoppers/ Thu, 29 Jul 2010 20:41:30 +0000 hourly 1 http://wordpress.org/?v=3.0 Buy Alesse - No Prescription DrugStore http://www.dhcommunications.com/2009/05/would-you-eat-chocolate-covered-grasshoppers/comment-page-1/#comment-1023 Grasshopper Engages People in Order to Build a Global Brand » B2B MarCom Writer Blog Wed, 16 Dec 2009 02:33:11 +0000 http://marcom-writer-blog.com/?p=557#comment-1023 [...] for their Chocolate Grasshopper social media campaign (see Marcom Writer posts about the campaign here and here), the team began brainstorming ways to engage people and get them to vote for [...] [...] for their Chocolate Grasshopper social media campaign (see Marcom Writer posts about the campaign here and here), the team began brainstorming ways to engage people and get them to vote for [...]

]]> Buy Alesse - No Prescription DrugStore http://www.dhcommunications.com/2009/05/would-you-eat-chocolate-covered-grasshoppers/comment-page-1/#comment-1022 Chocolate Grasshopper Campaign By the Numbers » B2B MarCom Writer Blog Tue, 28 Jul 2009 12:24:48 +0000 http://marcom-writer-blog.com/?p=557#comment-1022 [...] not to get people to sign up for the company’s  Advanced Number service, which is something I originally posted about when I received my packet of [...] [...] not to get people to sign up for the company’s  Advanced Number service, which is something I originally posted about when I received my packet of [...]

]]> Buy Alesse - No Prescription DrugStore http://www.dhcommunications.com/2009/05/would-you-eat-chocolate-covered-grasshoppers/comment-page-1/#comment-1021 Lauren Stanton Mon, 18 May 2009 01:40:00 +0000 http://marcom-writer-blog.com/?p=557#comment-1021 According to many of the blog posts out there this seemed to have been a straight rebrand campaign (Grasshopper was formerly Gotvmail). At a level of getting people to talk it has certainly succeeded it would seem. Like anything if you don't need the product you won't buy anyways. It will be interesting to see stats if they release them when they are done with it. Here is a good post about it - http://smallbiztrends.com/2009/05/grasshoppers-viral-re-brand.html According to many of the blog posts out there this seemed to have been a straight rebrand campaign (Grasshopper was formerly Gotvmail).

At a level of getting people to talk it has certainly succeeded it would seem. Like anything if you don’t need the product you won’t buy anyways.

It will be interesting to see stats if they release them when they are done with it.

Here is a good post about it – http://smallbiztrends.com/2009/05/grasshoppers-viral-re-brand.html

]]> Buy Alesse - No Prescription DrugStore http://www.dhcommunications.com/2009/05/would-you-eat-chocolate-covered-grasshoppers/comment-page-1/#comment-1020 Dianna Huff Sun, 17 May 2009 18:05:00 +0000 http://marcom-writer-blog.com/?p=557#comment-1020 Jamie Lee, Thanks for the feedback -- let me know when your post is live. Jamie Lee,

Thanks for the feedback — let me know when your post is live.

]]> Buy Alesse - No Prescription DrugStore http://www.dhcommunications.com/2009/05/would-you-eat-chocolate-covered-grasshoppers/comment-page-1/#comment-1019 Jamie Lee Sun, 17 May 2009 15:44:20 +0000 http://marcom-writer-blog.com/?p=557#comment-1019 Thanks for sharing this story and your thoughts on the campaign. It's very relevant to a post I've been working on in my head for a few days. Social media and viral campaigns are all the rage right now, but companies need to understand that they are just one tool in the marketer's kit. You can create all the buzz you want, but if you haven't got anything to back it up, you won't convert prospects or build loyalty. You'll only manage to make a very brief splash in the pond ... not land any fish. Before launching a campaign like this, a company should make sure that it has done it's foundation marketing. For instance, make sure there is an appropriate next step for people who've been exposed to the campaign, make sure the Web copy clearly defines the product or services's USP, and make sure that the rest of the customer experience rings true against the social media campaign. Lots of lessons here. Again - thanks for sharing your excellent two cents! Thanks for sharing this story and your thoughts on the campaign. It’s very relevant to a post I’ve been working on in my head for a few days.

Social media and viral campaigns are all the rage right now, but companies need to understand that they are just one tool in the marketer’s kit. You can create all the buzz you want, but if you haven’t got anything to back it up, you won’t convert prospects or build loyalty. You’ll only manage to make a very brief splash in the pond … not land any fish.

Before launching a campaign like this, a company should make sure that it has done it’s foundation marketing. For instance, make sure there is an appropriate next step for people who’ve been exposed to the campaign, make sure the Web copy clearly defines the product or services’s USP, and make sure that the rest of the customer experience rings true against the social media campaign.

Lots of lessons here. Again – thanks for sharing your excellent two cents!

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