Verizon Wireless Envelope Teaser Works for Me
Received junk direct mail from Verizon Wireless today.
Normally I tear this stuff up and throw it away. I don’t need a new phone or additional services.
However, the envelope teaser made me pause:
“You’ve been exceeding your plan minutes. We can help. Please open immediately.”
So I opened the envelope. Inside was a simple letter explaining that because I’ve been exceeding my plan minutes, I should call to see if I need a plan upgrade.
Of course there’s a plug for the Friends and Family(r) plan, but that’s ok because the letter really was all about me.
Great teaser. Great letter. It’s simple, to the point, and it worked for me.
What was the last piece of direct mail that got you to take action and why?
About the author: Dianna Huff
A B2B web marketing expert, Dianna helps B2B companies grow through SEO, marketing writing, and social media. A frequent speaker, Dianna has been quoted in numerous blogs, books, and articles; her client list includes large and small B2B companies across the U.S. Follow her on Twitter @diannahuff. To receive her e-course on creating great B2B marketing content, subscribe to her newsletter, The MarCom Strategist.
