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In addition, Order alesse, once you begin getting a feel for social media and how it works, you can then revise your objective and strategy and begin participating by leaving comments on blogs, opening a Twitter account, and participating in LinkedIn discussions.
Tomorrow I'll cover how consultants and freelancers can use social media more effectively.
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May 21st, 2009 at 8:45 am
Thanks, Diana. Great tips.
I so agree that it’s absolutely essential to have a plan for social media use. Twitter, Facebook, LinkedIn, etc. are all communication tools. They help us communicate and connect in wonderful ways, but we first have to decide the goal of our communication.
It’s so easy to get sucked into the hype of social media and either waste precious work time or feel obsolete. We need to plan and work our time wisely. Hmmm, nothing really new with this, is there?
Thank you for daring to point out the emperor has (some) clothes. You know some social media has morphed into an end, instead of a means, when a site like this can be created: http://tweetingtoohard.com/
May 21st, 2009 at 10:16 am
Mary,
Oh my goodness — I am laughing at the tweetingtoohard site. Thank you for posting it!
May 21st, 2009 at 10:54 am
You have a good point. You recommendations are ok for an individual. In general, marketers are part of teams and as such, if they work collaboratively at the team level to implement their strategy, and they share the workload, they can scale and become part of their niche community. As a team, it’s not a few blogger that they can follow but a few hundreds
from the influential to the passionate to the long tail bloggers which aren’t to neglect.
May 21st, 2009 at 3:36 pm
Laurent,
Yes, I agree. I purposely kept the focus on those people who don’t yet have a clue on how to get started on social media.
I have a whole other post in mind for corporate teams.
May 22nd, 2009 at 12:30 am
Hey Dianna,
I totally agree with you when it comes to having a plan for social media. I just recently had a client try and join Facebook without consulting me first and boy do I have to clean up a mess right now. He decided to use the Facebook sign up wizard that helps you invite ALL your friends. He then didn’t realize that in doing this he gave Facebook permission to mail invites to his entire email list which included his AOL account. This client has had an AOL account for over 10 years with hundreds of emails of family, friends and business associates. He is now getting hundreds of spam emails and some very angry people who didn’t appreciate his invitation to Facebook.
There is currently no such thing as a Social Media Manual and if there was one most people would not take the time to read it. So if you are unsure how to handle social media it is always best to know how to swim before you jump off into the deep end of the pool.
All the best
JB
May 22nd, 2009 at 12:38 am
Hey Diana
Great tips especially the one about LinkedIn. I belong to the fitness industry and joining some of the groups in LinkedIn and the discussions that have followed have helped in improve the service in my fitness centers!
By the way, if anyone is looking to make the most of their LinkedIn account, check out networking expert Jan Vermeiren’s new book “How to REALLY use LinkedIn”. You can find a free lite version at http://www.how-to-really-use-linkedin.com/
May 22nd, 2009 at 7:08 am
Jeffrey,
For those of us in social media, it’s easy to assume that anyone can pick it up and use it. However, the more I thought about this, the more I realized that I had been using “social media” before it was called that. I used to hang out on discussion boards for moms and that is where I learned the “rules of the road.”
But for the rest of the world, something as “easy” as posting a comment to a blog can cause total anxiety!
Nikhil — thanks for the link. I will check it out.
May 23rd, 2009 at 10:24 am
Dianna, Laurent makes a good point about corporate teams having a lot more clout and resources at their disposal. Our challenge at Cisco is organizing this into a true marketing discipline as we come out of our early trials and pilots. New roles, tools, processes and metrics are being established, mostly built from scratch and from the great insight and sharing of those around us. Like you. Thanks for publishing your thoughts Dianna.
Brian
May 24th, 2009 at 4:10 pm
Brian,
Thank you for stopping by — and for your insight. I like hearing how Cisco is using social media to further its business.
May 25th, 2009 at 8:19 pm
Dianna, wonderful article!
A strategy or plan is essential to implementing your company’s social media activities. I would definitely recommend a similar strategy development for your own personal branding across the various social media networks and channels. It can really help you establish a consistent message and presence before getting too far into your implementation.
May 26th, 2009 at 12:16 pm
Perry,
I completely agree!
May 26th, 2009 at 6:50 pm
great post
June 12th, 2009 at 3:15 pm
This is a great post Dianna. On the LinkedIn front I would add making sure you are searching LinkedIn Answers. I have an RSS feed of every question from the topics most related to my business. It has been a great way to connect with others in the industry and we have even closed business off of a LinkedIn Answer!
June 14th, 2009 at 4:05 pm
Leigh Anne,
I agree that LinkedIn Answers is a great strategy. It also helps to have a unique answer — sometimes, many people give a similar answer to the question so it helps if your answer has a somewhat different perspective in order to have it stand out.