Seven Tips for Getting More from LinkedIn
Whether you’re a freelancer, consultant, small business owner or corporate employee, LinkedIn is a great way to make connections with people.
Many people, however, aren’t sure what to do with LinkedIn, or they become overwhelmed with its functionality.
If this describes you, read my latest MarCom Strategist newsletter to see how you can get more from LinkedIn. Tips include:
1. Beefing up your Profile Summary.
2. Continually adding new Connections.
3. Asking for and giving Recommendations.
4. Adding your blog to your Profile.
5. Joining or starting a Group.
6. Gathering info using the new Polling feature.
7. Answering and Asking Questions.
About the author: Dianna Huff
A B2B web marketing expert, Dianna helps B2B companies grow through SEO, marketing writing, and social media. A frequent speaker, Dianna has been quoted in numerous blogs, books, and articles; her client list includes large and small B2B companies across the U.S. Follow her on Twitter @diannahuff. To receive her e-course on creating great B2B marketing content, subscribe to her newsletter, The MarCom Strategist.
April 6th, 2009 at 3:39 pm
So, where has this got you? Within one month of starting my blog, I was rated first in World Top Blogs, included in El Universal’s list of the Most Infuential Blogs in the World, and if you google, ‘No. 1 Blog in the World,’ you will find I am second only to Technorati.
How did I achieve this in 5 weeks? Not by following shot-in-the-dark advice, but simply by posting quality writng and photos. It’s the only way.
April 10th, 2009 at 10:44 am
Ian,
The target audience for my newsletter article is marketing professionals. Many in my target audience do not have a blog but they do use LinkedIn and want to know how to use it more effectively.
How do I know this? I speak quite a bit and get the same questions whereever I go.
My article answers people’s real questions — and is definitely not a shot in the dark.
April 23rd, 2009 at 9:21 am
Answering questions on LinkedIn is an excellent way to drive targeted traffic and showcase your expertise (just basic good PR – which is precisely what good content is Ian). It’s always a good idea to build a wider presence than that on your own site, and LinkedIn is one of the more effective social media sources for doing just that.