April 15th, 2009

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"Omit needless Order alesse without prescription, words."

Steve Krug, author of Don't Make Me Think, used the above sentence as a chapter heading regarding Web content. Alesse without prescription, I keep this sentence in my head when editing copy. Cutting needless words from your copy makes it easier to read and make the copy "flow" better, billiga alesse apotek. Köpa alesse, It's akin to pulling weeds from your flower bed -- the more weeds you pull, the better your flowers look, buy alesse no prescription. Ordering alesse no prescription, When I edit copy, I play a game with myself: how much copy can I cut yet still communicate the message and keep a smooth flow, generic alesse. Herewith, my tips for cutting words, phrases, and even entire paragraphs:

1, order alesse without prescription. Order alesse online, Keep yourself to a specific word count. One of the reasons I love Twitter is because I have to write concise messages in 140 characters or less. If you're a veteran copywriter, købe alesse, Buy alesse no rx, it's the same process as writing those 25-word "blurbs" for print publications or classified ads.

Adhering to a word count means you have to really work at getting your message across quickly and in fewer words, alesse pedido en línea. Osta alennus alesse, It's actually a lot of fun.

Order alesse without prescription, 2. Don't fall in love with your copy. Because I've been writing since my college days, kjøpe billig alesse, New Mexico NM N.Mex. , I have no problem with cutting entire pages of copy and starting over. Words come easy to me, comprar alesse de descuento. Alaska AK , For others, however, Pennsylvania PA Penn. , Bestill alesse online, writing is a hard process and once something is on paper, you're loathe to cut it because then you have to struggle to write more. Cut it anyway, Hawaii HI . Alesse online kaufen, I've found that when I cut  copy I've fallen in love with, it's easier to write something even better because now I have the "space" to do so, Arizona AZ Ariz. .

3, order alesse without prescription. Order alesse overnight delivery, Hunt down redundancies. When I write fast and without effort, I find my copy is full of useless words that I use over and over and ideas that I communicate two or three or four times (just like this sentence, ordering alesse online without prescription, Oregon OR Ore. , ha!).

Here is how I can edit this sentence: When writing fast and without effort, cheap alesse online, Buy alesse online cheap, my copy becomes bloated with useless words and repeated ideas.

4. Print out the piece and look at it. While sitting with my client today, I realized that the Web content I had initially submitted really could use some pruning. Order alesse without prescription, The copy didn't look dense on my computer screen, but it sure did on paper with the large blocks of text and "explanatory" verbiage that could easily be cut.

5. Consider *every* word. When brevity counts, you have to consider every word on the page. Can you combine words and ideas. Can you cut prepositions. Can you use contractions, order alesse without prescription. Can you eliminate whole sentences. Instead of saying, "She was born in Boston," simply state, "Jane Smith, a Boston native . . . ."

What are your tips for pruning deadwood from your copy.

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Filed under B2B Copywriting, B2B Web Content | 5 Comments »
Posted by Dianna Huff

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  1. Rob Says:

    Thanks! I’ve shared the tips with some others in my group.

  2. Joel Shiffrin Says:

    This is good stuff. May I use excerpts in my newsletter, CPA Leadership Report?

  3. Dianna Huff Says:

    Joel,

    Please do, and thank you!

  4. Vanessa Says:

    Thank you!
    Speaking and writing concisely are key to me.
    I have passed your post on to my Technical Copywriting trainer (I am qualifying as a translator and copywriter).

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