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[caption id="attachment_390" align="aligncenter" width="448" caption="Dr. Helaine Smith and I pose with David Meerman Scott"]
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March 13th, 2009 at 1:27 pm
Agreed, David Meerman Scott’s prsentation was inspiring. Before any of us suffer from social media burnout, we should all remember to keep the customer persona
in mind. David’ s “New Rule of Marketing ” that “nobody cares about your product ” is a reminder of the classic adage: the customer always comes first.
Thanks for bringing Dr. Smith to the event! Her story was equally inspiring!
March 13th, 2009 at 3:12 pm
Thank you, Roberta, and thank you for stopping by!
March 20th, 2009 at 9:18 am
Dianna,
Oracle CEO Charles Phillips gave a keynote at an MIT Enterprise Forum in Atlanta last month where he talked about Oracle’s various uses of social media, both inside and outside the company walls. When mentioning Oracle communities, and Oracle Mix in particular, he made the very point you do about preferring to have people participate in forums where Oracle can respond. It’s refreshing to hear a business leader take the long view of social media. As more of them do, we may find that not participating becomes synonymous with losing control.
March 20th, 2009 at 10:43 am
Michael,
Thank you for adding Oracle’s experience to the conversation. I agree, it is refreshing to hear top business leaders take the long view on social media.