Folks at GoToMeeting "Get" Integrated Marketing

I have been thinking about signing up for GoToMeeting for quite some time now.

I often have conversations with clients over the phone where we’re both viewing a Web page or social media application — but as you know, it can be difficult to tell a client who hasn’t had experience with say Google Analytics or WordPress to “click here” and “do that.”

I’ve been hearing ads for GoToMeeting on the radio and seeing them on TV — plus seeing print ads in the newspaper (I think). Last week I received a direct mail letter that included a 30-day free trial offer (that everyone gets) plus $25 off.

I signed up today. It’s really very easy and within minutes I had scheduled my first meeting with a client and was viewing a tutorial in preparation for the meeting.

I really like how GoToMeeting is marketing itself. Clearly the company understands integrated marketing since it’s using radio, TV, print and direct mail to get the word out.

The kicker for me, however, is that when I posted on Twitter that I had signed up and was viewing the tutorial, David Baeza (@DavidBaeza), Area VP, responded with the following:

@diannahuff If you need any help during your GoToMeeting trial, we’re on Twitter and have 24/7 tech support http://tinyurl.com/acjl2c

How cool is that?