Want to see a World Wide Rave in action?

Check out David Meerman Scott’s new (way, way cool) World Wide Rave video ^[2] — a montage of live video and photos of people all over the globe holding World Wide Rave posters.

David says in his new book that he gets push back on why companies can’t do a World Wide Rave: “We’re too small.” “We’re too big.” We’re B2B.”
“We sell widgets.” “We don’t have a large audience.” “We’re too boring.” (Ok, I made up the last excuse.)

You could also add, “I’m not a big name guru like David Meerman Scott.”

As David shows, in this new video and in his book, ANYONE can create a World Wide Rave. And it really isn’t that difficult.

I know, because I published an e-book, “Five B2B MarCom Strategies to Increase Sales Now ^[3],” last August. I didn’t really do anything to publicize it, except post it here on this blog and submit a press release to PRWeb.

Since then, I’ve been interviewed by Jon Miller of the Marketo blog ^[4] and personal branding guru Dan Schawbel ^[5].

I’ve had thousands of people download it.

And I’ve had a number of people call or email to tell me how much they like the e-book and how it contains really great information they can use in their jobs. (This is why I wrote the e-book. My whole purpose is to help other B2B marcom pros develop marketing strategy that gets results.)

I’ve also given numerous presentations locally and have been asked to give three more in the near future — something that I’ve never had happen before.

And, I won a Platinum MarCom Creative Award ^[6]for the e-book – one of 18% of entrants to do  so.

On the flip side, I have not received any direct business from the e-book, meaning, I have not had one person call to say, “Wow! I read your e-book and now I need to hire you!”

Not generating leads, sales, or business is usually why companies don’t use tactics like viral e-books or social media because it’s hard to measure the ROI and/or justify the expense.

What does happen when you create a World Wide Rave is that people talk about you and share your ideas — which draws even more people into your circle. As David says, when people are talking about you, some of them will end up using your products and services, which may be why I’m completely swamped with work.

So what are you going to do to get people talking about you?